Garuda - Garba Rujukan Digital

PENGARUH KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA AKUN INSTAGRAM EIWA) Athira Setira Adil; Muhammad Asdar; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.94

Firms that want to survive have to compete more in formulating the strategy of offering and selling the company's products, and advanced companies are companies that are able to keep up with the times, customer behavior changes, and of course technological advancement. This research aims to know to know the influence of customer involvement and brand trust of buying interest and purchasing decisions on Eiwa instagram account. The type of research used in this study is quantitative approach. The quantitative approach bases the study of empirical rational principles. The quantitative approach bases the study of empirical rational principles. Before doing research the researcher must find the problem and hypothesis to be tested based on specified criteria and path analysis tool that is Smart PLS to know variable relation. The result of the research shows that for direct influence, customer involvement has a positive and significant effect on buying interest, brand trust has positive but not significant effect on buying interest, customer involvement has a positive and significant effect on purchasing decision, brand trust has positive and significant influence on purchasing decision product, while buying interest has a positive and significant effect on purchasing decision of Brand Eiwa product. As for indirect influence, buying interest may mediate the influence of Customer Engagement on product purchasing decisions positively and significantly while Buy Interest can not mediate the influence of Brand Trust on Brand Eiwa product purchase decision positively and significantly.

Pengaruh Beban Kerja Terhadap Kejenuhan Kerja (Burnout) Operator Divisi Welding Production Pt Futaba Industrial Indonesia Athira Setira Adil; Atiqah Zahra Fadilah; Yosminaldi Yosminaldi
Economics and Digital Business Review Vol. 3 No. 2 (2022): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v3i2.236

Pemangkasan karyawan pada pandemi Covid 19 berdampak pada perubahan waktu dan beban kerja yang dimiliki oleh tiap pekerja. Hasil observasi dan survei awal menunjukkan bahwa 62% karyawan divisi Welding Production merasa kelelahan secara fisik dan psikis akibat beban kerja yang tinggi. Oleh karena itu, peneliti lebih jauh ingin mencari tahu hubungan beban kerja terhadap kejenuhan kerja (burnout) pada operator Welding Production PT Futaba Industrial Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dan metode pengumpulan data menggunakan kuesioner melalui Google Form yang dibagikan kepada 89 orang operator. Dari hasil olah data, diperoleh t hitung sebesar 2.430 lebih besar dari nilai t tabel yang berarti beban kerja (X) berpengaruh positif dan signifikan terhadap kejenuhan kerja (burnout).

STRATEGI REKRUTMEN DAN SELEKSI UNTUK MENUNJANG PERSIAPAN KERJA BAGI PESERTA PELATIHAN UNIT PELAKSANA TEKNIS (UPT) - BALAI LATIHAN KERJA (BLK) KABUPATEN BOGOR Hasyim, Moch. Sarif; Hartanto, Hartanto; Wardoyo, Bambang; Santosa, Dony Firman; Adil, Athira Setira; Putu Nia Anggraeni, Ni Luh; Abrian Kusuma, Muh. Eko; Masliardi, Adi; Mardiyanto, Doni; Ardianti, Devi Nurvita; Dyfa, Rachma Maulida; Br Sembiring, Santa Feronika
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.13847

Bogor Regency is among the top three regions with the highest unemployment rate in West Java Province after Bogor City and Cimahi City (Open Unemployment Rate / TPT data released by BPS West Java Province as of August 2022). Therefore, efforts are needed to reduce the unemployment rate. The importance of job preparation for trainees requires an appropriate approach in the recruitment and selection process to ensure the suitability of participants with the programs offered. The purpose of implementing this community service is to increase participants' knowledge and skills in making job application letters and ATS CVs, improve skills in taking psychological tests and interview techniques, improve skills in building leaderless group discussions and equip soft skills to support job preparation. The method of implementation is through training which includes lecture, simulation, discussion and practice methods so that participants really understand and are able to apply well. The participants of the community service program consisted of 41 participants from the Bogor Regency Job Training Center (BLK). The results obtained from community service activities are an increase in the participants' understanding and skills in making CVs, application letters, taking psychological tests, conducting interviews, FGDs and soft skills. This is reinforced by the positive response and satisfaction level of the participants as well as the increase in post test scores. Keywords: Recruitment, Training, Skills, Job Selection

Embracing Flexibility: Exploring the Impact and Future of Remote Work, Flextime, and the Four-Day Workweek on Productivity and Well-Being Wikansari, Rinandita; Christian Kuswibowo; Dony Firman Santosa; Athira Setira Adil
Athena: Journal of Social, Culture and Society Vol. 2 No. 4 (2024): October 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i4.355

The study is aimed at trend analysis, adoption, and effects of remote work, flexible schedules, and a four-day work week on performance and employee well-being; it engages in a systematic literature review methodology for data collection on several industries concerning the pros and cons of different flexible employment paradigigms. Remote working has been embraced best in knowledge-intensive industries, where it increases productivity significantly but at the same time enhances the risk of feeling isolated, and flexitime gives a good work-life balance but needs clear demarcations in the use of this flexibility to prevent over-commitment. Though the four-day work week is hardly ever adopted, experimentation has demonstrated its potential for increasing happiness and well-being in workplaces without compromising productivity. Appropriating hybrid models, deploying outcome-based performance measurement, and making training available are recommendations organizations could take on to make the most of flexible working arrangements. Hence, the study argues for personalized approaches to flexibility regarding the work at hand and the demands of the organization to ensure optimum performance and employee satisfaction

Improving the Internships Quality in Supporting Vocational College Students' Job Search Success Santosa, Dony Firman; Adil, Athira Setira; Wikansari, Rinandita; Oktariani, Erfina
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.13

Internships prepare students to enter the industry, business world, and world of work (IDUKA). Internships encourage improved job prospects, higher wages, and reduced skill mismatches. The purpose of this study is to analyze the influence of internship quality on students' career adaptability and students' job search success also to formulate strategic recommendations for improving the quality of apprenticeship programs. The population of this study is all alumni of Politeknik Ketenagakerjaan, Politeknik APP Jakarta and Politeknik STMI Jakarta who are recorded as already working. A total of 99 respondents were selected by purposive sampling then analyzed using SEM-PLS and the Analytic Hierarchical Process (AHP). The results of the study found that there is a positive and significant influence between internship quality on career adaptability, career adaptability on job search success, internship quality on job search success and internship quality on job search success through career adaptability. The most important alternative strategy for improving internship quality is setting up an internship mentoring program. Universities and companies must develop an internship curriculum for each internship position before setting up an internship mentoring programme.

Persepsi Hambatan Karier, Kemampuan Beradaptasi Karier dan Keputusan Karier Mahasiswa Generasi Pertama Perguran Tinggi Vokasi Santosa, Dony Firman; Anggraeni, Ni Luh Putu Nia; Savitri, Christina Amanda; Adil, Athira Setira; Wikansari, Rinandita
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26622

Mahasiswa generasi pertama didefinisikan sebagai mahasiswa yang orang tuanya tidak kuliah atau tidak pernah meraih gelar sarjana. Tujuan dari penelitian ini adalah menganalisis pengaruh persepsi hambatan karier dan kemampuan beradaptasi karier terhadap keputusan karier mahasiswa generasi pertama. Responden dari penelitian ini adalah mahasiswa generasi pertama angkatan 2020, 2021 dan 2022 Politeknik Ketenagakerjaan dan Politeknik APP Jakarta. Sebanyak 99 responden terkumpul dengan metode purposive sampling dan dianalisis dengan menggunakan SEM-PLS. Hasil dari penelitian diperoleh bahwa persepsi hambatan karier memiliki pengaruh negatif dan signifikan terhadap keputusan karier mahasiswa. Kemampuan beradaptasi karier mahasiswa sangat menentukan dalam membuat keputusan kariernya dan kemampuan beradaptasi karier berpengaruh negatif dan signifikan terhadap persepsi hambatan karier. Penyelenggara perguruan tinggi memiliki peran krusial dalam meningkatkan kemampuan beradaptasi karier khususnya pada mahasiswa generasi pertama di antaranya : mengembangkan kurikulum yang relevan dan kolaborasi dengan industri, menyediakan layanan bimbingan karier dan konseling, mengoptimalkan praktik kerja dan magang, mendorong pelatihan keterampilan soft skill dan menginisiasi program pengembangan kewirausahaan.

Perfomance Pejabat Fungsional Kemanker yang Proses Pengangkatan Melalui Inpasing Wardoyo, Bambang; Adil, Athira Setira; Abrian, Muhammad Eko
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.328

This study investigates the effects of motivation, compensation, and job satisfaction on the performance of functional civil servants transitioning through the inpassing mechanism. Using a quantitative approach and SmartPLS for data analysis, the research examines both direct and indirect relationships among these key variables. Data were collected from a number of respondents who experienced the inpassing process, offering valuable insights into employee perceptions and outcomes.The findings reveal that motivation has a significant and direct influence on both job satisfaction and performance, making it the most dominant factor in the model. Compensation also exerts a positive and significant effect on job satisfaction, although its impact on performance is more moderate. Interestingly, while job satisfaction shows a positive relationship with performance, this connection is not statistically significant. Model evaluation demonstrates that motivation and compensation together explain 59% of the variance in job satisfaction and 48% in performance.These results underscore the importance of intrinsic motivation and a fair compensation system in improving employee performance, particularly during organizational transitions. The study contributes both theoretically and practically by providing a better understanding of what drives performance in the public sector. It highlights the urgent need for strategic HR policies that strengthen internal motivation and ensure fair treatment, especially for employees shifting roles through inpassing.

IMPLEMENTASI PENYUSUNAN KAMUS KOMPETENSI (SOFT COMPETENCY & HARD COMPETENCY) HRGA PT NTI Intabayu Ardiyana; Athira Setira Adil; Mochammad Sarif Hasyim
Jurnal Pengembangan Ketenagakerjaan Vol. 1 No. 2 (2023): September: Jurnal Pengembangan Ketenagakerjaan
Publisher : POLITEKNIK KETENAGAKERJAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59574/jpk.v1i2.30

Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui pengamatan (observasi), wawancara (interview), dan dokumentasi. Sumber data pada penelitian ini ialah para narasumber yang berjumlah 3 orang di PT Neural Technologies Indonesia (NTI) yang bekerja pada bagian Human Resource (HR) dan General Affair (GA). Tujuan dari penelitian ini adalah dapat mengetahui dan memahami proses penyusunan kamus kompetensi soft competency dan hard competency pada divisi Human Resource & General Affair (HRGA) PT NTI, serta dapat menentukan tingkat kecakapan kompetensi pada divisi HRGA PT NTI. Proses penyusunan kamus kompetensi yang dilakukan peneliti disesuaikan dengan standar yang dimuat dalam Standar Kompetensi Kerja Nasional Indonesia (SKKNI) Nomor 149 Tahun 2020 tentang Manajemen Sumber Daya Manusia. Penelitian ini menghasilkan draft rumusan kamus kompetensi (soft competency & hard competency) Divisi Human Resource & General Affair (HRGA) PT Neural Technologies Indonesia (NTI).

STRATEGI REKRUTMEN DAN SELEKSI UNTUK MENUNJANG PERSIAPAN KERJA BAGI PESERTA PELATIHAN UNIT PELAKSANA TEKNIS (UPT) - BALAI LATIHAN KERJA (BLK) KABUPATEN BOGOR Hasyim, Moch. Sarif; Hartanto, Hartanto; Wardoyo, Bambang; Santosa, Dony Firman; Adil, Athira Setira; Putu Nia Anggraeni, Ni Luh; Abrian Kusuma, Muh. Eko; Masliardi, Adi; Mardiyanto, Doni; Ardianti, Devi Nurvita; Dyfa, Rachma Maulida; Br Sembiring, Santa Feronika
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Bogor Regency is among the top three regions with the highest unemployment rate in West Java Province after Bogor City and Cimahi City (Open Unemployment Rate / TPT data released by BPS West Java Province as of August 2022). Therefore, efforts are needed to reduce the unemployment rate. The importance of job preparation for trainees requires an appropriate approach in the recruitment and selection process to ensure the suitability of participants with the programs offered. The purpose of implementing this community service is to increase participants' knowledge and skills in making job application letters and ATS CVs, improve skills in taking psychological tests and interview techniques, improve skills in building leaderless group discussions and equip soft skills to support job preparation. The method of implementation is through training which includes lecture, simulation, discussion and practice methods so that participants really understand and are able to apply well. The participants of the community service program consisted of 41 participants from the Bogor Regency Job Training Center (BLK). The results obtained from community service activities are an increase in the participants' understanding and skills in making CVs, application letters, taking psychological tests, conducting interviews, FGDs and soft skills. This is reinforced by the positive response and satisfaction level of the participants as well as the increase in post test scores. Keywords: Recruitment, Training, Skills, Job Selection

Tinjauan Literatur Sistematis: Pengaruh AI dan HRIS Terhadap Kinerja Organisasi Anggraeni, Ni Luh Putu Nia; Adil, Athira Setira; Santosa, Dony Firman
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.974

Penelitian ini berangkat dari kebutuhan organisasi untuk mengelola manajemen kinerja secara lebih efektif di tengah transformasi digital, karena proses yang masih manual cenderung menjadi beban administratif dan rentan bias subjektif yang berdampak pada motivasi dan kinerja karyawan. Studi ini bertujuan mengkaji bagaimana pengaruh penerapan Artificial Intelligence (AI) dan Human Resource Information Systems (HRIS) terhadap kinerja organisasi berdasarkan bukti empiris yang telah dipublikasikan. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan tahapan perencanaan, pelaksanaan, dan pelaporan, menggunakan protokol seperti PRISMA. Artikel dikumpulkan melalui Google Scholar dengan bantuan aplikasi Publish or Perish, menggunakan kata kunci kombinasi “AI or Artificial Intelligence and HRIS or Human Resource Information System”, dibatasi pada artikel jurnal berbahasa Indonesia dan Inggris yang terbit periode 2020–2024. Seleksi dilakukan dengan kriteria inklusi dan eksklusi yang jelas, menghasilkan 30 artikel sebagai sampel yang dianalisis lebih lanjut dengan dukungan Covidence untuk penyaringan, Elicit untuk komparasi temuan, dan Zotero untuk manajemen referensi. Hasil kajian menunjukkan bahwa secara konsisten penggunaan HRIS yang terintegrasi AI berdampak positif terhadap berbagai dimensi kinerja organisasi, antara lain efisiensi proses HR, kualitas pengambilan keputusan, produktivitas, serta dukungan terhadap peran strategis fungsi SDM di berbagai sektor industri. Variasi metodologi yang digunakan dalam artikel (kuantitatif, kualitatif, studi kasus, dan literature review) menguatkan temuan bahwa integrasi AI dan HRIS berpotensi menjadi kapabilitas digital strategis bagi organisasi.

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