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Sukartono, Sri
Universitas 17 Agustus 1945 Jakarta
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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PENGARUH BRAND FAMILIARITY DAN PERCEIVED NOSTALGIA TERHADAP POST PURCHASE INTENTION DENGAN PERCEIVED VALUE SEBAGAI MODERATOR Nathadiharja, Sri Sukartono; Tambun, Sihar; Ivada, Tia
ULTIMA Management Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3908

Abstract

Abstract- This research analyzes the influence of brand familiarity and perceived nostalgia on post-purchase intention, with perceived value as a moderating variable. Conducted on 146 respondents in Indonesia, it employs quantitative methods using the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. The findings indicate that brand familiarity and perceived nostalgia significantly impact post-purchase intention, as consumers tend to make repeat purchases when they feel familiar with a brand or experience nostalgia. However, perceived value does not always strengthen this relationship. Among the five tested hypotheses, three were approved, while two were rejected. The study emphasizes the importance of marketing strategies that leverage nostalgia and brand familiarity to enhance loyalty. However, the moderating role of perceived value requires further examination in different contexts. This research contributes to consumer loyalty theory, particularly in markets influenced by emotional factors. A key contribution of this study is the integration of perceived nostalgia as a central factor in shaping post-purchase intention, an area not widely explored in previous literature. Additionally, it investigates the moderating role of perceived value in the relationship between brand familiarity and nostalgia on post-purchase intention, offering insights into the emotional dynamics of consumer loyalty. The novelty of this research lies in combining nostalgia and brand familiarity while examining perceived value's moderating role in the Indonesian market, a relatively unexplored area. It also presents a PLS-SEM-based methodological approach to studying emotional factors in consumer behaviour. Keywords: Post-Purchase Intention; Perceived Nostalgia; Brand Familiarity; Perceived Value; Consumer Loyalty.
Pemberdayaan Masyarakat Desa Suka Galih Bojong Keji Kecamatan Mega Mendung Kabupaten Bogor: Sosialisasi Pembuatan Detergen Cair Dari Buah Lerak Hidajat, Koerniawan; Lukiyana, Lukiyana; Ahmad, Masnia; Nathadiharja, Sri Sukartono; Diansyah, Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8275

Abstract

Environmental pollution in society is a serious impact that must be reduced and even eliminated. The use of natural ingredients is a solution to household waste, especially the use of liquid detergent soap chemicals. The purpose of community empowerment in Suka Galih Village Bojong Keji Megamendung District, Bogor Regency through the socialization of making lerak fruit liquid detergent is to provide added value to the business of increasing additional household income for the community in general and especially in RT.04 RW.03 Suka Galih Village. Compounds or substances in lerak fruit are able to reduce environmental pollution by not excessive use. The socialization of making lerak detergent soap was carried out on Monday, February 24, 2025 ± 09.00 am to 15.00 pm at Mr. Adam's house, Chairman of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization participants were ± 50 (fifty) PKK mothers of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization was carried out using a projector and direct practice. This direct socialization is expected that in the future the community will understand the making of detergents made from natural raw materials without chemicals.
Edukasi Pengembangan UMKM Melalui Kreativitas dan Inovasi: Manajemen Permodalan dan Tata Kelola Keuangan di Desa Pantai Bakti Kabupaten Bekasi Tambun, Sihar; Nathadiharja, Sri Sukartono; Diansyah, Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8305

Abstract

This community education activity aims to improve the community's understanding of capital management and financial governance of MSMEs. Creativity and innovation are very important so that capital management and financial governance can support MSME operations well. The educational method used is in the form of counseling. The main material presented is to provide an understanding of capital management and simple financial governance for MSME business forms. As a result, 24% of participants understood the material presented very well and 70% of participants understood the educational material presented in the counseling activity. Thus, the objectives of this community service activity have been achieved well and are able to provide changes in understanding to the community. Through this increase in understanding, it is hoped that it can have a positive impact on the development of MSMEs in Pantai Bhakti Village, Muara Gembong, Bekasi.
Pengembangan UMKM Di Desa Pantai Bhakti Muara Gembong, Bekasi Melalui Kreativitas dan Inovasi Nathadiharja, Sri Sukartono; Diansyah, Diansyah; Tambun, Sihar
Jurnal Pemberdayaan Nusantara Vol 4, No 2 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i2.8000

Abstract

 Community service activities through the Student Work Lecture (KKM) program. In improving the village economy through Community service activities through the Student Work Lecture (KKM) program. In improving the village economy in development through creativity and innovation, Pantai Bhakti Village, Muara Gembong, Bekasi, has potential natural resources that can support the development of Micro, Small and Medium Enterprises (UMKM). However, limitations in terms of creativity, innovation, and market access are still an obstacle for local communities in optimally developing their UMKM. This community service program aims to increase the capacity of UMKM in Pantai Bhakti Village through training that focuses on product creativity, innovation in seafood processing, and digital marketing strategies. Through a participatory approach, the community is given an understanding of unique and valuable product development, digital-based marketing techniques, and sustainable utilization of local resources. The results of the program showed an increase in the community's ability to create innovative products and expand their marketing reach. This article reviews the role of creativity and innovation as key to UMKM development in coastal areas and the importance of collaborative support to achieve local economic sustainability. 
Sosialisasi Operasional Perusahaan Untuk Kelancaran Usaha Hidajat, Koerniawan; Sukartono N, Sri; Fratika, Yuni
Jurnal Pemberdayaan Nusantara Vol 4, No 1 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i1.7616

Abstract

Kelancaran usaha sangat berpengaruh dalam keberhasilan suatu perusahaan. Dalam kelancaran usaha dibutuhkan sistem operasional yang terencana dengan baik karena apabila sistem operasional tidak terencana dengan baik dapat menyebabkan terhambatnya berbagai pasokan dan sistem pendistribusian produk kepada konsumen. Sebagian besar permasalahan adalah kurangnya pengetahuan karyawan dalam melakukan penginputan sistem operasional produk menggunakan Microsoft Excel dalam perusahaan. Oleh karena itu jurnal kegiatan sosialisasi ini bertujuan untuk memberikan ilmu pengetahuan kepada karyawan baru agar dapat mengetahui bagaimana melakukan penginputan data pendistribusian produk kepada masyarakat (konsumen) menggunakan Microsoft Excel, sehingga sistem produksi usaha dalam perusahaan dapat berjalan dengan lancar dan sukses. Metode pelaksanaan kegiatan sosialisasi ini adalah dengan menggunakan metode sosialisasi dengan memberikan pemahaman yang bersifat mengedukasi, melakukan praktek bagaimana melakukan penginputan data sistem operasional dalam pendistribusian produk menggunakan Microsoft Excel serta melakukan sesi tanya jawab antar karyawan dan pemateri. Kegiatan sosialisasi ini menunjukan hasil adanya penambahan pengetahuan dan keterampilan karyawan dalam melakukan input data pendistribusian produk kepada masyarakat (konsumen) menggunakan Microsoft Excel.
The Influence of Facilities and Price on User Satisfaction with Rukita Brand Awareness as a Moderator Soetiyani, Ari; Nathadiharja, Sri Sukartono; Muharomi, Sri
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5326

Abstract

This study, titled "The Influence of Facilities and Rental Price of Rukita Boarding Houses on User Satisfaction with Brand Awareness as a Moderating Variable," was conducted in response to the growing competition within the property industry, particularly in the modern boarding house segment. It examines four variables: user satisfaction as the dependent variable, facilities and rental price as independent variables, and brand awareness as a moderating variable. The study aims to determine whether facilities and rental prices significantly affect user satisfaction and whether brand awareness strengthens these relationships. Using a causal research design and Structural Equation Modeling (SEM) with SmartPLS, the findings reveal that both facilities and rental price significantly influence user satisfaction. Moreover, brand awareness has a direct positive effect on satisfaction and moderates the relationship between facilities and satisfaction, though it does not moderate the relationship between price and satisfaction. These results suggest that brand awareness enhances perceptions of facility quality but does not reduce user sensitivity to price. The study offers valuable insights for Rukita and similar businesses to improve facility quality and consistently build brand awareness, while maintaining rational pricing strategies to ensure customer satisfaction in a competitive market.
Co-Authors Ahmad, Masnia Ari Soeti Yani Azis, Nur Bobby Reza Diansyah, Diansyah Eddy Jusuf Eddy Jusuf Fratika, Yuni Hidajat, Koerniawan Imam Suryono Irwansyah, Novi Ivada, Tia J. Juanim Juanim Juanim Lukiyana, Lukiyana Moudyla, Mitha Rizky Muharomi, Sri Parulian, Ronald Sihar Tambun