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Sukartono, Sri
Universitas 17 Agustus 1945 Jakarta
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PENGARUH BRAND FAMILIARITY DAN PERCEIVED NOSTALGIA TERHADAP POST PURCHASE INTENTION DENGAN PERCEIVED VALUE SEBAGAI MODERATOR Nathadiharja, Sri Sukartono; Tambun, Sihar; Ivada, Tia
ULTIMA Management Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3908

Abstract

Abstract- This research analyzes the influence of brand familiarity and perceived nostalgia on post-purchase intention, with perceived value as a moderating variable. Conducted on 146 respondents in Indonesia, it employs quantitative methods using the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach. The findings indicate that brand familiarity and perceived nostalgia significantly impact post-purchase intention, as consumers tend to make repeat purchases when they feel familiar with a brand or experience nostalgia. However, perceived value does not always strengthen this relationship. Among the five tested hypotheses, three were approved, while two were rejected. The study emphasizes the importance of marketing strategies that leverage nostalgia and brand familiarity to enhance loyalty. However, the moderating role of perceived value requires further examination in different contexts. This research contributes to consumer loyalty theory, particularly in markets influenced by emotional factors. A key contribution of this study is the integration of perceived nostalgia as a central factor in shaping post-purchase intention, an area not widely explored in previous literature. Additionally, it investigates the moderating role of perceived value in the relationship between brand familiarity and nostalgia on post-purchase intention, offering insights into the emotional dynamics of consumer loyalty. The novelty of this research lies in combining nostalgia and brand familiarity while examining perceived value's moderating role in the Indonesian market, a relatively unexplored area. It also presents a PLS-SEM-based methodological approach to studying emotional factors in consumer behaviour. Keywords: Post-Purchase Intention; Perceived Nostalgia; Brand Familiarity; Perceived Value; Consumer Loyalty.
Pemberdayaan Masyarakat Desa Suka Galih Bojong Keji Kecamatan Mega Mendung Kabupaten Bogor: Sosialisasi Pembuatan Detergen Cair Dari Buah Lerak Hidajat, Koerniawan; Lukiyana, Lukiyana; Ahmad, Masnia; Nathadiharja, Sri Sukartono; Diansyah, Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8275

Abstract

Environmental pollution in society is a serious impact that must be reduced and even eliminated. The use of natural ingredients is a solution to household waste, especially the use of liquid detergent soap chemicals. The purpose of community empowerment in Suka Galih Village Bojong Keji Megamendung District, Bogor Regency through the socialization of making lerak fruit liquid detergent is to provide added value to the business of increasing additional household income for the community in general and especially in RT.04 RW.03 Suka Galih Village. Compounds or substances in lerak fruit are able to reduce environmental pollution by not excessive use. The socialization of making lerak detergent soap was carried out on Monday, February 24, 2025 ± 09.00 am to 15.00 pm at Mr. Adam's house, Chairman of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization participants were ± 50 (fifty) PKK mothers of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization was carried out using a projector and direct practice. This direct socialization is expected that in the future the community will understand the making of detergents made from natural raw materials without chemicals.
Edukasi Pengembangan UMKM Melalui Kreativitas dan Inovasi: Manajemen Permodalan dan Tata Kelola Keuangan di Desa Pantai Bakti Kabupaten Bekasi Tambun, Sihar; Nathadiharja, Sri Sukartono; Diansyah, Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8305

Abstract

This community education activity aims to improve the community's understanding of capital management and financial governance of MSMEs. Creativity and innovation are very important so that capital management and financial governance can support MSME operations well. The educational method used is in the form of counseling. The main material presented is to provide an understanding of capital management and simple financial governance for MSME business forms. As a result, 24% of participants understood the material presented very well and 70% of participants understood the educational material presented in the counseling activity. Thus, the objectives of this community service activity have been achieved well and are able to provide changes in understanding to the community. Through this increase in understanding, it is hoped that it can have a positive impact on the development of MSMEs in Pantai Bhakti Village, Muara Gembong, Bekasi.
Pengembangan UMKM Di Desa Pantai Bhakti Muara Gembong, Bekasi Melalui Kreativitas dan Inovasi Nathadiharja, Sri Sukartono; Diansyah, Diansyah; Tambun, Sihar
Jurnal Pemberdayaan Nusantara Vol 4, No 2 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i2.8000

Abstract

 Community service activities through the Student Work Lecture (KKM) program. In improving the village economy through Community service activities through the Student Work Lecture (KKM) program. In improving the village economy in development through creativity and innovation, Pantai Bhakti Village, Muara Gembong, Bekasi, has potential natural resources that can support the development of Micro, Small and Medium Enterprises (UMKM). However, limitations in terms of creativity, innovation, and market access are still an obstacle for local communities in optimally developing their UMKM. This community service program aims to increase the capacity of UMKM in Pantai Bhakti Village through training that focuses on product creativity, innovation in seafood processing, and digital marketing strategies. Through a participatory approach, the community is given an understanding of unique and valuable product development, digital-based marketing techniques, and sustainable utilization of local resources. The results of the program showed an increase in the community's ability to create innovative products and expand their marketing reach. This article reviews the role of creativity and innovation as key to UMKM development in coastal areas and the importance of collaborative support to achieve local economic sustainability. 
Sosialisasi Operasional Perusahaan Untuk Kelancaran Usaha Hidajat, Koerniawan; Sukartono N, Sri; Fratika, Yuni
Jurnal Pemberdayaan Nusantara Vol 4, No 1 (2024): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v4i1.7616

Abstract

Kelancaran usaha sangat berpengaruh dalam keberhasilan suatu perusahaan. Dalam kelancaran usaha dibutuhkan sistem operasional yang terencana dengan baik karena apabila sistem operasional tidak terencana dengan baik dapat menyebabkan terhambatnya berbagai pasokan dan sistem pendistribusian produk kepada konsumen. Sebagian besar permasalahan adalah kurangnya pengetahuan karyawan dalam melakukan penginputan sistem operasional produk menggunakan Microsoft Excel dalam perusahaan. Oleh karena itu jurnal kegiatan sosialisasi ini bertujuan untuk memberikan ilmu pengetahuan kepada karyawan baru agar dapat mengetahui bagaimana melakukan penginputan data pendistribusian produk kepada masyarakat (konsumen) menggunakan Microsoft Excel, sehingga sistem produksi usaha dalam perusahaan dapat berjalan dengan lancar dan sukses. Metode pelaksanaan kegiatan sosialisasi ini adalah dengan menggunakan metode sosialisasi dengan memberikan pemahaman yang bersifat mengedukasi, melakukan praktek bagaimana melakukan penginputan data sistem operasional dalam pendistribusian produk menggunakan Microsoft Excel serta melakukan sesi tanya jawab antar karyawan dan pemateri. Kegiatan sosialisasi ini menunjukan hasil adanya penambahan pengetahuan dan keterampilan karyawan dalam melakukan input data pendistribusian produk kepada masyarakat (konsumen) menggunakan Microsoft Excel.
The Influence of Facilities and Price on User Satisfaction with Rukita Brand Awareness as a Moderator Soetiyani, Ari; Nathadiharja, Sri Sukartono; Muharomi, Sri
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5326

Abstract

This study, titled "The Influence of Facilities and Rental Price of Rukita Boarding Houses on User Satisfaction with Brand Awareness as a Moderating Variable," was conducted in response to the growing competition within the property industry, particularly in the modern boarding house segment. It examines four variables: user satisfaction as the dependent variable, facilities and rental price as independent variables, and brand awareness as a moderating variable. The study aims to determine whether facilities and rental prices significantly affect user satisfaction and whether brand awareness strengthens these relationships. Using a causal research design and Structural Equation Modeling (SEM) with SmartPLS, the findings reveal that both facilities and rental price significantly influence user satisfaction. Moreover, brand awareness has a direct positive effect on satisfaction and moderates the relationship between facilities and satisfaction, though it does not moderate the relationship between price and satisfaction. These results suggest that brand awareness enhances perceptions of facility quality but does not reduce user sensitivity to price. The study offers valuable insights for Rukita and similar businesses to improve facility quality and consistently build brand awareness, while maintaining rational pricing strategies to ensure customer satisfaction in a competitive market.
The Effect of Product Quality and Price on Consumer Satisfaction at Kopi Jago, with Customer Retention as a Moderating Factor (Case Study: Kopi Jago Touring Sunter Lake) Nathadiharja, Sri Sukartono; Ivada, Tia; Soetiyani, Ari
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6314

Abstract

This study investigates how Product Quality and Price affect Consumer Satisfaction at Kopi Jago Keliling Danau Sunter, while also examining the moderating role of Customer Retention. Using a sample of 150 respondents and analyzed through SmartPLS (Partial Least Square) with a causal research design, the study tested both direct and moderating effects. The findings reveal several key points. First, Product Quality significantly influences Consumer Satisfaction, confirming that aspects such as product appearance, taste, texture, and uniqueness enhance customer experiences. Second, Price also has a significant effect, showing that affordability, competitiveness, and perceived value contribute to satisfaction. Third, Customer Retention strongly impacts Consumer Satisfaction, as indicators like revisiting interest, repeat purchases, recommendations, and loyalty reinforce positive consumer experiences. Fourth, Customer Retention moderates the relationship between Product Quality and Consumer Satisfaction positively, strengthening the effect. However, fifth, Customer Retention does not moderate the relationship between Price and Consumer Satisfaction, meaning price remains a direct driver rather than a moderated one. Overall, the study highlights that improving product quality, setting appropriate pricing, and fostering customer retention are crucial strategies for enhancing satisfaction and sustaining long-term customer relationships.
Supporting Pelaksanaan Program Pemeriksaan Kesehatan Berkala Karyawan PT. Pelindo Regional 2 Sunda Kelapa Sri Sukartono Nathadiharja; Lukiyana Lukiyana; Diansyah Diansyah; Koerniawan Hidajat; Firmansyah Firmansyah; Hanadi Alfadillah
Jurnal Pemberdayaan Nusantara Vol 6, No 1 (2026): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v6i1.9463

Abstract

Employee health is a crucial element that supports efficiency and the continuity of operations within a company. As one of the strategic state-owned enterprises in the port sector, PT Pelindo has many employees with various levels of occupational risk. Therefore, implementing a periodic health check-up program is an important preventive and promotional measure. The purpose of this community service activity is to raise employees' awareness about the importance of health check-ups, detect potential work-related illnesses early, and motivate the establishment of a healthy work culture. The methods used include regular health examinations, workplace health counseling, and evaluation of the results from these examinations. Findings from this activity indicate an increase in employees' knowledge related to workplace health, as well as the identification of several health risk cases that need to be addressed immediately. With this program, it is expected that employee well-being can improve while simultaneously supporting the company's productivity.
INOVASI PEMBERDAYAAN PEREMPUAN PEMANFAATAN OLAHAN PRODUK ALAMI PENUNJANG PARIWISATA DI DESA PASIRJAYA KECAMATAN CIGOMBONG KABUPATEN BOGOR Haris Manurung; Koerniawan Hidajat; Sri Sukartono Natadiharja; Lukiyana Lukiyana; Diansyah Diansyah; Rahmi Darnis Darnis; Sisman Prasetyo
PANDAWA : Jurnal Pengabdian kepada Masyarakat Vol 4, No 2 (2025): PANDAWA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/pandawa.v4i2.8769

Abstract

Inovasi pemberdayaan perempuan melalui pemanfaatan produk alami penunjang pariwisata ini, dalam upaya untuk melakukan diversifikasi produk lokal dan pengetahuan ilmu pengetahuan tentang produk yang banyak di tanam di Desa Pasirjaya Kecamatan Cigombong Kabupaten Bogor dengan bahan baku singkong. Team Mahasiswa dan Team Dosen (PKM) Pengabdian Kepada Masyarakat Universitas 17 Agustus 1945 Jakarta di laksanakan pada tempat pembelajaran masyarakat “SAUNG ILMU” dan partisipasi masyarakat terutama perempuan PKK Desa Pasirjaya tanggal 11 Agustus 2025 jam ± 13.00 wib dengan peserta ± 30 anggota dan pengurus PKK Desa Pasirjaya. Kegiatan pemberdayaan perempuan ini di laksanakan dalam dua tahap, tahap pertama perkenalan dan sosialisasi manfaat umum dan kesehatan umum makanan dari bahan singkong dan tepung singkong. Tahap kedua pengolahan produk alami lokal berbahan baku singkong dengan permen dari tepung singkong/mocaf (modified cassava flour) untuk menunjang produk destinasi pariwisata. Pelaksanaan kegiatan di awali dengan pembukaan oleh Bu Dian dari pengurus PKK RW 2 Desa Pasirjaya menyampaikan rasa terima kasih di berikan tambahan ilmu pengolahan dan manfaat umum terutama kesehatan bahan baku singkong dan di ajarkan membuat olahan permen dari tepung singkong. Pelatihan dan sosialisasi pelaksanaan pengolahan produk alami lokal singkong atau tepung mocaf ini berlangsung selama 2 jam di lengkapi dengan sesi tanya jawab langsung dan sesi kuis berhadiah dari Team Dosen PKM di sambut antusias peserta PKK Desa Pasirjaya. Penyelesaian pelatihan dan sosialisasi di lakukan dengan penyerahan piagam penghargaan / sertifikat dari Team PKM Universitas 17 Agustus 1945 Jakarta kepada anggota dan pengurus PKK Desa Pasirjaya. Foto bersama anggota dan pengurus PKK Desa Pasirjaya, team mahasiswa dan Team Dosen PKM Universitas 17 Agustus 1945 Jakarta mengakhiri pelatihan inovasi pemberdayaan perempuan pengolahan produk alami penunjang pariwisata di Desa Pasirjaya Kecamatan Cigombong kabupaten Bogor.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEWS AND INFLUENCER ENDORSEMENTS ON PURCHASE DECISIONS MODERATED BY CONSUMER TRUST ON THE TIKTOKSHOP MARKETPLACE IN JAKARTA Sarah Ratu Alizia; Imam Suryono; Sri Sukartono Nathadiharja
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Social Media Marketing, Online Customer Reviews, and Influencer Endorsements on Purchase Decisions, with Consumer Trust as a moderating variable among TikTok Shop users in Jakarta. A quantitative approach was applied using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 165 respondents selected through purposive sampling, consisting of consumers who had purchased products through TikTok Shop and lived in Jakarta. The results indicate that Social Media Marketing, Influencer Endorsements, and Consumer Trust positively and significantly influence purchase decisions. Meanwhile, Online Customer Reviews have a significant but negative effect on purchase decisions. Consumer Trust significantly moderates the relationship between Social Media Marketing and purchase decisions with a weakening effect, while it strengthens the influence of Online Customer Reviews on purchase decisions. However, Consumer Trust does not significantly moderate the relationship between Influencer Endorsements and purchase decisions. These findings highlight the importance of effective digital marketing, credible online reviews, and strong consumer trust in enhancing purchase decisions on TikTok Shop.
Co-Authors Ahmad, Masnia Ari Soeti Yani Azis, Nur Bobby Reza Diansyah Diansyah Diansyah Diansyah Diansyah, Diansyah Eddy Jusuf Eddy Jusuf Firmansyah Firmansyah Fratika, Yuni Hanadi Alfadillah Haris Manurung Hidajat, Koerniawan Imam Suryono Irwansyah, Novi Ivada, Tia J. Juanim Juanim Juanim Koerniawan Hidajat Lukiyana, Lukiyana Moudyla, Mitha Rizky Muharomi, Sri Parulian, Ronald Prasetyo, Sisman Rahmi Darnis Darnis Sarah Ratu Alizia Sihar Tambun