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All Journal International Journal of Supply Chain Management PRoMEDIA Ultima Management : Jurnal Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Enrichment : Journal of Management jurnal syntax admiration Journal of Management and Bussines (JOMB) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Pemberdayaan Nusantara Jurnal Ekonomi, Bisnis, dan Humaniora
Sukartono, Sri
Universitas 17 Agustus 1945 Jakarta
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Pemberdayaan Masyarakat Desa Suka Galih Bojong Keji Kecamatan Mega Mendung Kabupaten Bogor: Sosialisasi Pembuatan Detergen Cair Dari Buah Lerak Koerniawan Hidajat; Lukiyana Lukiyana; Masnia Ahmad; Sri Sukartono Nathadiharja; Diansyah Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8275

Abstract

Environmental pollution in society is a serious impact that must be reduced and even eliminated. The use of natural ingredients is a solution to household waste, especially the use of liquid detergent soap chemicals. The purpose of community empowerment in Suka Galih Village Bojong Keji Megamendung District, Bogor Regency through the socialization of making lerak fruit liquid detergent is to provide added value to the business of increasing additional household income for the community in general and especially in RT.04 RW.03 Suka Galih Village. Compounds or substances in lerak fruit are able to reduce environmental pollution by not excessive use. The socialization of making lerak detergent soap was carried out on Monday, February 24, 2025 ± 09.00 am to 15.00 pm at Mr. Adam's house, Chairman of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization participants were ± 50 (fifty) PKK mothers of RT.04 RW.03 Suka Galih Bojong Keji Village. Socialization was carried out using a projector and direct practice. This direct socialization is expected that in the future the community will understand the making of detergents made from natural raw materials without chemicals.
Edukasi Pengembangan UMKM Melalui Kreativitas dan Inovasi: Manajemen Permodalan dan Tata Kelola Keuangan di Desa Pantai Bakti Kabupaten Bekasi Sihar Tambun; Sri Sukartono Nathadiharja; Diansyah Diansyah
Jurnal Pemberdayaan Nusantara Vol 5, No 1 (2025): Jurnal Pemberdayaan Nusantara
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jpn.v5i1.8305

Abstract

This community education activity aims to improve the community's understanding of capital management and financial governance of MSMEs. Creativity and innovation are very important so that capital management and financial governance can support MSME operations well. The educational method used is in the form of counseling. The main material presented is to provide an understanding of capital management and simple financial governance for MSME business forms. As a result, 24% of participants understood the material presented very well and 70% of participants understood the educational material presented in the counseling activity. Thus, the objectives of this community service activity have been achieved well and are able to provide changes in understanding to the community. Through this increase in understanding, it is hoped that it can have a positive impact on the development of MSMEs in Pantai Bhakti Village, Muara Gembong, Bekasi.
Strategi Saluran Pemasaran Digital Produk Pertanian Sebagai Pemberdayaan Masyarakat Reza, Bobby; Sukartono, Sri; Parulian, Ronald
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2324

Abstract

Di tengah perekonomian yang terdampak Covid-19, Masyarakat di Desa Cijengkol, Desa Sadu, Kabupaten Bandung, Jawa Barat, memberdayakan masyarakat agar mandiri dalam memenuhi kebutuhan sehari-hari dan meningkatkan kesejahteraan melalui program agribisnis perkebunan lemon, parang, dan alpukat . Kesejahteraan merupakan hak yang harus diperoleh setiap masyarakat di Indonesia. Minimnya permodalan dan jalur distribusi mengakibatkan penjualan produk agribisnis dengan harga di bawah pasar dan belum mampu menghasilkan keuntungan terlebih lagi lagi, di era pandemi covid-19 ini masyarakat tidak bisa terjun langsung ke pasar konsumen dan hanya bisa terjun langsung ke pasar konsumen. bergantung pada pihak ketiga yang menawar di bawah pasar. Terkait permasalahan tersebut, perlu dilakukan pemberdayaan masyarakat agar mampu meningkatkan hasil pertanian, permodalan, membuka saluran pemasaran pertanian dan membuka saluran distribusi pada sasaran pasar yang tepat. Tujuan dari pemberdayaan ini tidak hanya untuk memberikan kekuatan dalam permodalan tetapi juga untuk meningkatkan kualitas pendidikan pemasaran digital, meningkatkan kualitas individu, kelompok atau komunitas sehingga mampu mengorganisir diri dan lingkungannya sesuai dengan keinginan, potensinya. dan kemampuan. Penelitian ini bertujuan untuk mengetahui dampak pemasaran digital terhadap peningkatan niat membeli produk pertanian di masyarakat sehingga dapat memperoleh keuntungan dan dapat memenuhi kebutuhan pokoknya. Sampel dalam penelitian kuantitatif diambil sebanyak 30 (tiga puluh) konsumen di kota Bandung, dengan menggunakan kuisioner sebagai metode pengumpulan data. Hasil menunjukkan 61,4% dampak pemasaran digital terhadap niat membeli produk pertanian.
Pengaruh Live Streaming dan Flash Sale Terhadap Perilaku Impulsive Buying pada Tiktok Shop Melalui Positive Emotion Sebagai Variabel Moderation (Studi pada Generasi Z di Jakarta Utara) Moudyla, Mitha Rizky; Sukartono, Sri; Suryono, Imam
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 6 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i6.1821

Abstract

The rapid development of digitalization has significantly changed consumer behavior, particularly through the use of social media as an online shopping platform. TikTok Shop emerges as an innovation that combines entertainment and e-commerce, with features such as live streaming and flash sales proven to effectively attract consumers. This phenomenon is especially relevant to Generation Z, who are more easily influenced by emotional appeals and urgency-driven promotions. This study aims to analyze the effect of live streaming and flash sales on impulsive buying with positive emotion as a moderating variable among TikTok Shop users in North Jakarta. This research employed a quantitative approach with an associative method. The sample consisted of 90 respondents from Generation Z, selected through purposive sampling. Data were collected using a questionnaire with a Likert scale and analyzed with the Partial Least Squares (PLS) method. The analysis included validity and reliability testing, goodness of fit, and hypothesis testing. The findings revealed that live streaming had a positive and significant effect on impulsive buying. Likewise, flash sales significantly increased the likelihood of spontaneous purchases. Furthermore, positive emotion was found to strengthen the influence of flash sales on impulsive buying, but it did not moderate the relationship between live streaming and impulsive purchases. In addition, positive emotion directly and significantly affected impulsive buying. In conclusion, live streaming and flash sales are effective strategies to boost impulsive buying on TikTok Shop. For e-commerce practitioners, these findings provide practical implications that interactive promotions combined with time-limited offers can enhance sales performance, particularly when consumers are in a positive emotional state.
Co-Authors Azis, Nur Bobby Reza Diansyah Diansyah Eddy Jusuf Eddy Jusuf Hidajat, Koerniawan Imam Suryono Irwansyah, Novi Ivada, Tia J. Juanim Juanim Juanim Lukiyana, Lukiyana Masnia Ahmad Moudyla, Mitha Rizky Parulian, Ronald Sihar Tambun Yuni Fratika