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All Journal SENTRALISASI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Simki Economic Jurnal Abdimas Akademika JOMPA ABDI: Jurnal Pengabdian Masyarakat KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Zulistiani, Zulistiani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Social Media Marketing, Brand Awareness and Product Quality on Purchasing Decisions at Mie Djoetek Ferdiana, Aprilisa Frincessa Syifa; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tn9ry675

Abstract

Research aim: The purpose of this research is to analyze whether there is a significant influence between social media variables, brand awareness, and product quality simultaneously and partially on purchasing decisions at the Djoetek noodle shop. Design/Method/Approach: This research uses a quantitative approach and nonprobability sampling techniques. The population for this research is all customers who have purchased products at Kedai Mie Djoetek and the sample used in this research is 40 respondents who have made purchases at Mie Djoetek and analyzed using the classic assumption test, multiple linear regression method, coefficient of determination and hypothesis testing with SPSSv23 tools Research Findings: The results of this research are that social media marketing and brand awareness partially influence purchasing decisions at Mie Djoetek. Meanwhile, product quality has no partial effect on purchasing decisions. Simultaneously, social media marketing, brand awareness, and product quality have a significant influence Theoretical contribution/Originality: Social media marketing can expand understanding of how social media as a digital marketing platform influences consumer behavior and purchasing decisions. Measuring the impact and consumer preferences on brand awareness, and digging deeper into the concept of product quality from a consumer perspective influences purchases. Practitioner/Policy implications: This research provides practical implications for Mie Djoetek in improving purchasing decisions Research limitations: This research only discusses social media marketing and brand awareness as independent variables, and product quality as the dependent variable. Other variables still influence the dependent variable that need to be researched further
The Influence of Trust, Customer Satisfaction, and Service Quality on Gen Z Loyalty to the Shopee Application Afifa, Dias Ro'ul; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/s3x38k61

Abstract

Research aim: This research aims to test and analyze the significant influence of the variables of trust, customer satisfaction and service quality on the Loyalty of the Generation Z Management Study Program, Universitas Nusantara PGRI Kediri on the Shopee Application partially or simultaneously. Design/Method/Approach: This research uses a quantitative approach and the technique used is associative causal. The population for this research is all customers who have made transactions on the Shopee application and the sample used in this research is 100 respondents who have made at least one transaction on the Shopee application and were analyzed using the multiple linear method. Research Findings: The results of this research are that the partial trust variable does not have a significant effect on loyalty. Customer satisfaction has a positive and significant effect on loyalty. Service quality has a positive and significant effect on loyalty. The variables of trust, customer satisfaction and service quality simultaneously have a significant effect on the loyalty of the Generation Z Management Study Program at Nusantara University PGRI Kediri on the Shopee Application. Theoretical contribution/Originality: research on the influence of trust, customer satisfaction and service quality on Gen Z loyalty in the Shopee application has several theoretical contributions that can provide a better understanding of the relationship between variables. Practitioner/Policy implications : This research provides practical implications for the Shopee Application in increasing customer satisfaction and loyalty Research limitations: limitations in this research were that it was conducted on a limited sample, so the results cannot be generalized to the entire generation z population.
The Influence Of Service Quality, Product Quality And Social Media Marketing On Sound System Customer Satisfaction : (AR Pro Nganjuk Case Study) Fadila, Sanggita Nur; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xb872g05

Abstract

Research objectives: The objective of this research is to ascertain and analyze the significant influence of service quality, product quality, and social media marketing on customer satisfaction with the AR Pro Nganjuk sound system partially and simultaneously. Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study was all customers in the AR Pro Nganjuk sound system, this research instrument used a questionnaire involving 40 customer respondents in the AR Pro Nganjuk sound system. The sampling technique uses nonprobability sampling (incidental sampling), and the data analysis technique uses multiple linear regression tests. Data processing is carried out using SPSS 23. Research Findings:The findings of this research demonstrate that service quality, product quality, and social media marketing collectively and individually influence customer satisfaction to a noteworthy degree in the AR Pro Nganjuk sound system. Theoretical Contribution: This research contributes to the understanding and provides insight related to improving the quality of products, services, and social media marketing in order to achieve success in the market. Policy Implications: For companies, this research can be an overview in the company's quality improvement strategy. So as to minimize the risks that may occur. Research Limitations: This study focuses on service quality, product quality and Social Media Marketing as independent variables, as well as customer satisfaction as the dependent variable. This research was conducted on customers who purchased Nganjuk's AR Pro Sound System product directly.  
Megahijub.id Online Store Marketing Strategy To Increase Consumer Purchases Mira, Miranda; Zulistiani, Zulistiani
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/90hw0026

Abstract

Research aim : This study aims to analyze the marketing strategies implemented by the online store Shop Megahijub.id in an effort to increase consumer purchases. Design/Methode/Approach : Using a qualitative approach, I obtained information and data after conducting in-depth interviews with three informants based on the criteria of relevance, recommendation, and readiness. Data analysis was conducted through a process of data reduction, data presentation, and conclusion. Research Finding : The results of this study are that the Megahijub.id online shop implements a 4P marketing mix strategy, including products that focus on the quality, creativity, and uniqueness of handmade products to increase customer satisfaction and loyalty, and expand the market.Prices are set to be affordable based on production costs, quality, and comparison with competitors. Shopee is utilized as a platform to reach consumers widely, support online shopping trends, and attract purchase interest with attractive promos. Promotions are carried out through Shopee features, such as discounts, free shipping, live streaming, and affiliates to increase interaction, attract consumers, and build trust Researchers provide several suggestions that are expected to be material for evaluation and consideration. The Megahijub.id online store must continue to maintain and improve the quality of its products to ensure customer satisfaction, so that they do not switch to competing products. Theoretical contribution/Originality : This research is expected to be able to add information in the field of marketing strategy, and additional insights into the marketing field in increasing consumer purchases and competitiveness. Practitionel/Policy implication : For Megahijub.id online shop owners, researchers are expected to provide input in the form of suggestions and information to business actors regarding marketing strategies to increase sales that are being carried out by the business. For readers, this research is expected to be a reference to find out strategies to increase consumer purchases. Research limitation : In this study, there were limited informants, resulting in a lack of detailed information and data, because Megahijub.id business actors did not keep books regularly
Co-Authors Adela, Meylani Luthfi Afifa, Dias Ro'ul Aini, Silvi Nur Aliami, Sri Amalia, Lahmirza Aula Annisa, Aulia Antika, Rindy ARRIDHO, MOH. BASIT Arringga, Lutvia Titis Badi’ati, Nabilatul Dewa Bagaskara, Ardha Dewi, Aulia Tri Nanda Dewi, Novi Fitriana Dewi, Retno Dwi Kartika Diah Nurdiwaty Ema Nurzainul Hakimah, Ema Nurzainul Fadila, Sanggita Nur Faisol Faisol Fathoni, Mohammad Ryan Febriani, Diyah Putri Ferdiana, Aprilisa Frincessa Syifa GESTY ERNESTIVITA Hadi, Dodi Kusuma Imam Bukori, Imam Irfan Romadhony , Rahmad Ismayantika Dyah Puspasari ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Kholila, Nova Nor Kurniasari, Mariana Laili Kurniawan, Rony Kusnuariyanti, Nadila Intan Lina Rahmawati Linawati Linawati Mahfudzoh, Fenia Mira, Miranda Nafisa, Milatun Paramitha, Dyah Prasetya, Alvin Deva Puji Winarko, Sigit Puspita, Erna Putri, Ananda Eka Putri, Sella Anggraini Rabiatul Adawiyah raharjo, itot bian Rino Sardanto Safitri, Dina Samari, Samari Saputri, Istyani SB, Sigit Wisnu Shintaro, Margareta Sigit Ratnanto Soim, Dwi Nariyatus Sri Widiawati , Hestin Subekti, Crystian Susi Damayanti, Susi Wahyu Widodo Wardani, Indri Kusuma Wisnu Setya, Sigit Yudho L, Poniran