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All Journal Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Journal of Commerce Management and Tourism Studies
Pamularsih, Tyas Raharjeng
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Exploring hydrotourism: Health and wellbeing Ernawati, Ni Made; Mudana, I Gede; Sari, Putu Yunita Wacana; Indrawati, Yayu; Pamularsih, Tyas Raharjeng
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.365

Abstract

This emic study presents literature research of qualitative study on hydrotourism - health and wellness focusing on the practices and the uniqueness of the product offering around the globe highlighted with hydrotourism - health and wellness offered in Bali Indonesia. The findings show hydrotourism as a generic name represents three types of leisure and tourism products: water for sport, health and wellness, and for panoramic viewing experience. The current well developed and highly innovative products of hydrotourism - health and wellness around the world which could create a strong allegiance to particular destinations, has been known since the nomadic era. Bali offers high quality and variety of spa products that often offered by hotels or independents spa–establishment; it is noted that hydro for spiritual purification of ‘melukat-ritual’ is highly popular among tourists and become a substantial hydro product offer which is rooted from Hindu practice. Hydrotourism - health and wellness offer high variety and each with unique selling proposition. Hydrotourism – health and wellness could be in the form of bathing, spiritual purification, healing and rejuvenation, medication to relieve pain, detoxification and skin beauty, and a more complex spiritual ceremony of forging the endurance of body and mind; during the process, it could utilize various materials to assist healing, e.g. stone and herbs, or leveraging extreme temperature of warm and cold, often combined with yoga practice and meditation, also consuming healthy and whole food during the program; it could be an exclusive and luxurious for the rich, spa and wellness products for travelers, or simply public bathing where children and people could go to refresh; it could be well facilitated spa establishments with prime service or simply public baths, natural spring and thermal baths managed by local community. Indonesia considers spa services as traditional health services rather than entertainment.
Digital Branding untuk Penguatan Pemasaran Produk Dodol Khas Desa Selat Karangasem sebagai Kearifan Lokal Bali Astuti, Ni Wayan Wahyu; Sarja, Ni Luh Ayu Kartika Yuniastari; Adiaksa, I Made Anom; Pamularsih, Tyas Raharjeng; Sarja, Ni Ketut Pradani Gayatri; Dwijuliasri, Kadek Ayu; Puspita, Ni Made Ayu Maya
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/etx3w337

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas pemasaran produk Dodol Bhuana Sari sebagai makanan khas Desa Selat, Karangasem, melalui penerapan strategi digital branding. Permasalahan utama mitra adalah sistem pemasaran yang masih konvensional, belum adanya identitas merek yang kuat, serta keterbatasan pemanfaatan media digital. Kegiatan dilaksanakan dengan metode partisipatif yang melibatkan dosen, mahasiswa, dan pelaku usaha melalui tahapan sosialisasi, pelatihan pembuatan logo dan label kemasan, pelatihan pemasaran digital melalui media sosial, Google My Business, dan website, serta pendampingan dan evaluasi. Evaluasi dilakukan melalui observasi, wawancara, dan analisis catatan penjualan untuk memastikan validitas hasil. Hasil kegiatan menunjukkan adanya peningkatan permintaan produk dari 100 kg menjadi 280 kg dalam dua bulan kegiatan serta peningkatan kemampuan mitra dalam pengelolaan promosi digital. Temuan awal menunjukkan adanya dampak positif terhadap kapasitas promosi dan permintaan produk, meskipun evaluasi lanjutan dibutuhkan untuk mengukur dampak jangka panjang. Digital Branding to Strengthen the Marketing of Selat Village’s Traditional Dodol as Balinese Local Wisdom Abstract This community service activity aims to strengthen the marketing capacity of Dodol Bhuana Sari products as a typical food of Selat Village, Karangasem, through the implementation of digital branding strategies. The main problems faced by partners are the marketing system which is still conventional, the absence of a strong brand identity, and the limited use of digital media. The activity was carried out using a participatory method involving lecturers, students, and business actors through stages of socialization, logo and packaging label creation training, digital marketing training through social media, Google My Business, and websites, as well as mentoring and evaluation. Evaluation is conducted through observation, interviews, and analysis of sales records to ensure the validity of the results. The results of the activity showed an increase in product demand from 100 kg to 280 kg in two months of activity as well as an increase in partners' capabilities in managing digital promotions. Initial findings indicate a positive impact on promotional capacity and product demand, although further evaluation is needed to measure the long-term impact.
Penguatan Praktik Keselamatan dan Kesehatan Kerja (K3) pada UMKM Dodol Bhuana Sari di Desa Selat, Karangasem, Bali Dwijuliasri, Kadek Ayu; Astuti, Ni Wayan Wahyu; Sarja, Ni Luh Ayu Kartika Yuniastari; Adiaksa, I Made Anom; Pamularsih, Tyas Raharjeng; Sarja, Ni Ketut Pradani Gayatri; Puspita, Ni Made Ayu Maya
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2026): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i2.5040

Abstract

Penerapan keselamatan dan kesehatan kerja (K3) pada Usaha Mikro, Kecil, dan Menengah (UMKM) pangan memiliki peran penting dalam melindungi pekerja serta mendukung keamanan pangan dan kelancaran proses produksi. Namun, penerapan K3 pada sebagian besar UMKM masih belum optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM Dodol Bhuana Sari dalam menerapkan prinsip K3. Kegiatan diikuti oleh 12 peserta yang terdiri atas 1 pemilik usaha, 1 pengelola, dan 10 pekerja produksi. Metode pelaksanaan menggunakan pendekatan partisipatif melalui edukasi K3, pelatihan penggunaan alat pelindung diri (APD), edukasi higiene dan sanitasi pangan, serta pendampingan ergonomi kerja selama proses produksi dodol. Evaluasi dilakukan menggunakan observasi partisipatif dan wawancara semi-terstruktur terhadap pemilik usaha dan pekerja. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pekerja terkait K3, penggunaan APD yang lebih konsisten, praktik higiene dan sanitasi yang lebih baik, serta penataan area kerja yang lebih teratur. Selain itu, pekerja menyampaikan adanya peningkatan kenyamanan kerja setelah pendampingan ergonomi dilakukan. Program ini menunjukkan bahwa pendampingan K3 berbasis partisipatif dapat menjadi upaya awal dalam mendukung terciptanya lingkungan kerja yang lebih aman dan nyaman pada UMKM pangan. Strengthening Occupational Safety and Health (OSH) Practices in the Dodol Bhuana Sari MSME in Selat Village, Karangasem, Bali Abstract Occupational health and safety (OHS) implementation in food-based Micro, Small, and Medium Enterprises (MSMEs) plays an important role in protecting workers while supporting food safety and production processes. However, OHS practices in many MSMEs remain suboptimal. This community service program aimed to improve the knowledge and skills of workers at Dodol Bhuana Sari MSME in applying OHS principles. The activity involved 12 participants consisting of one business owner, one manager, and ten production workers. The program applied a participatory approach through OHS education, personal protective equipment (PPE) training, food hygiene and sanitation education, and ergonomic assistance during the dodol production process. Evaluation was conducted using participatory observation and semi-structured interviews with the owner and workers. The results showed increased worker understanding of OHS, more consistent PPE use, improved hygiene and sanitation practices, and better workplace organization. In addition, workers reported greater comfort during work after ergonomic adjustments were implemented. This program demonstrates that participatory OHS assistance can serve as an initial effort to support a safer and more comfortable working environment in food-based MSMEs.
Co-Authors Dwijuliasri, Kadek Ayu I Gede Mudana I Made Anom Adiaksa Ni Ketut Pradani Gayatri Sarja Ni Luh Ayu Kartika Yuniastari Sarja Ni Made Ernawati, Ni Made Ni Wayan Wahyu Astuti Puspita, Ni Made Ayu Maya Sari, Putu Yunita Wacana Yayu Indrawati