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All Journal Gorga : Jurnal Seni Rupa Arty: Jurnal Seni Rupa Eduarts: Journal of Arts Education Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Arty: Jurnal Seni Rupa Catharsis Jurnal Bina Desa Eduarts: Jurnal Pendidikan Seni
Fiyanto, Arif
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Religion Arts Humanities Education Public Health Social Sciences Other

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Batik Santri: Training, Education, and the Creative Economy Potential of Islamic Boarding School–Based Initiatives in Kudus Regency Sugiarto, Eko; Fiyanto, Arif; Retnoningrum Hidayah; Anung Gunarto; Achmad Zairin; Muhammad Rijalul Azka Arifin
Catharsis Vol. 14 No. 2 (2025): November 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v14i2.44892

Abstract

Islamic boarding schools (pesantren) possess strategic potential for advancing the creative economy grounded in cultural and community-based resources, particularly through the batik industry. Pondok Pesantren Al-Mawaddah in Kudus Regency has established a batik business unit since 2018 as part of its pesantren entrepreneur program; however, it has not yet demonstrated optimal competitiveness. This study aims to develop a model for strengthening the pesantren-based creative economy through entrepreneurship training, eco-religious–based santri batik product innovation, and digital branding strategies. This study employs an action research approach encompassing the stages of planning, action, observation, and reflection. Data were collected through participatory observation, interviews, and documentation, and analyzed using descriptive qualitative methods. The findings indicate that (1) pesantren possess strong human resource potential for batik industry development, (2) entrepreneurship training and education enhance the technical and managerial competencies of santri, (3) eco-ethnic and eco-religious–based santri batik product innovation generates a distinctive product identity, (4) santri-preneur competencies improve in the domains of production, entrepreneurship, and digital marketing, and (5) digital branding strategies expand market reach and strengthen the position of santri batik within the creative economy ecosystem. This study affirms the strategic role of pesantren as centers for culturally grounded creative economy development and proposes an integrative model for strengthening santri entrepreneurship through education, training, product innovation, and digital branding.
Co-Authors Achmad Zairin Adiantomo, Yulius Tino Agustina, Syifa Naura Aini, Ima Nurul Anung Gunarto Ash Shiddiq, Aziz Abdurrahman Eko Haryanto Eko Sugiarto Fauni, Ilma Yang Gunadi Gunadi Herlambang, Setyoko Ibnu Sina Lukman Hakim, Moh. Nasyeh Mafaya, Yuna Salsabila Moch.Naelul, Arzak Muhammad Rijalul Azka Arifin Mujiyono Mujiyono Mulyanto Mulyanto Nadia Sigi Prameswari Onang, Murtiyoso Putri, Marlinda Setya Retnoningrum Hidayah Solehudin, Rochmat Vadisya Dhiaul Aulia Widagdo, Pratama Bayu Yasid, Muhammad Zhafran