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Beddu, Hartina
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Analsisis pemasaran dan keuangan digital terhadap daya saing global hasil pertanian komoditas ekspor di provinsi Sulawesi-Selatan Arya, Muhammad Irfan; Djufri, Farhan; Beddu, Hartina
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244537

Abstract

Digital marketing is a marketing strategy using digital media and the internet. The concept and application of digital marketing is something that is done to boost product sales from a brand. Digital marketing really helps business actors to attract domestic and international consumers and potential consumers quickly. The acceptance of technology and the internet in society is very widespread so it is not surprising that digital marketing activities are the main choice for business people. As a result, business actors compete with each other to create interesting content to display in their marketing in cyberspace. Financial technology is one of the factors that supports the increase in agricultural commodities that have global competitiveness. The presence of financial technology has had a big influence on consumer behavior because of the convenience it offers which includes payment methods, fund transfers, fund collection, fund loans, and asset management which can be done and processed in a short time. It is not surprising that fintech ultimately influences people's lifestyles, including society. The objectives of this research are: (1) to analyze the influence of digital marketing on competitiveness, (2) to analyze the influence of digital finance on competitiveness. (3) to analyze the simultaneous influence of digital marketing and digital finance on competitiveness. Research locations in Luwu, East Luwu, Enrekang, North Toraja and Bone Regencies. The sample size was 400 farmers. Data collection method through questionnaire data. The sampling method is simple random sampling and the analysis method uses regression  analysis. The research results show that: (1) Digital marketing has a positive and significant effect on competitiveness. (2) Financial technology has a positive and significant effect on competitiveness. (3) Digital marketing and financial technology simultaneously have a positive and significant effect on competitiveness.
Pengaruh metode penyuluhan dan status sosial ekonomi terhadap adopsi inovasi teknologi inseminasi buatan (IB) pada peternak sapi potong Beddu, Hartina; Arya, Muhammad Irfan; Razak, Nur Rahmah; Irma, Irma; Abdul, Hayun Mohamad
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255772

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh metode penyuluhan dan status sosial ekonomi terhadap adopsi inovasi teknologi inseminasi buatan (IB) pada peternak sapi potong di Kecamatan Sinjai Tengah, Kabupaten Sinjai. Penelitian dilaksanakan pada Mei–Juli 2024 dengan pendekatan kuantitatif deskriptif. Sebanyak 40 responden ditentukan menggunakan metode quota sampling. Data dikumpulkan melalui observasi dan wawancara terstruktur, kemudian dianalisis menggunakan skala Likert. Hasil penelitian menunjukkan bahwa penerapan metode penyuluhan (kunjungan usaha tani, demonstrasi, sekolah lapang, dan pemanfaatan internet) berada pada kategori sedang. Dari aspek status sosial ekonomi, variabel seperti skala usaha dan pendapatan tidak menunjukkan pengaruh signifikan terhadap adopsi inovasi IB. Sebaliknya, resiko usaha, umur, keaktifan, tingkat partisipasi, dan minat beternak memberikan pengaruh yang signifikan. Hal ini mengindikasikan bahwa keberhasilan adopsi inovasi teknologi IB tidak hanya ditentukan oleh metode penyuluhan, tetapi juga sangat dipengaruhi oleh kondisi sosial ekonomi peternak.
Pemberian Daun Lamtoro (Leucaena Leucocephala) dalam Ransum Terhadap Performa Broiler M, Mihrani; Fathanah, Siti Yasya Ey; Beddu, Hartina
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 7 (2025): Agustus 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17862053

Abstract

This study aimed at finding out the effect of the provision of lamtoro leaves in the ration on the weight gain, feed consumption, and feed conversion in broilers. This study was conducted from March to May 2023, Romang Lompoa, Bontomarannu, Gowa Regency, South Sulawesi. In this study, the researcher applied a completely randomized design (CRD) with 4 treatments and 4 replications in which each replication consisted of 3 broilers. The treatments were given in the rations of broilers aged 1-29 days. The treatments consisted of rations without any treatment (P0), rations with 5% lamtoro leaves (P1), rations with 7.5% lamtoro leaves (P2), and rations with 10% lamtoro leaves (P3). The observed parameters were body weight gain, feed consumption, and feed conversion. The employed data analyses were the ANOVA test and Duncan’s test. Results showed that the provision of lamtoro leaves in the ration gave a significant effect (p < 0.05) on weight gain and feed consumption of broilers, but did not have a significant effect (p > 0.05) on feed conversion. Based on the data of each parameter tested with various treatments, it can be recommended that the best treatment is the provision of 5% lamtoro leaves (P1).
Co-Authors Abdul, Hayun Abdul, Hayun Mohamad Arya, Muhammad Irfan Aryati Arfah Aryawiguna, Muhammad Irfan Aulyani, Tutik Lusyta Baharuddin Semmaila Darhyati, Andi Tenri Djufri, Farhan Ekasari, Kartika Fathanah, Siti Yasya Ey Hairul, Muh. Ilham Labbase Indah AIsyah, Nur Irma Irma Juwita, Sartika Kamase, Jeni M, Mihrani Merko, Miksen Mihrani rauf Mufidah Muis, Mufidah Nasir, Munawir Nur Rahmah Razak Saade, Aminuddin SITTI HAJAR Suriana Suriana Suriyana Suriyana