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All Journal Indonesian Journal of Human Nutrition Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Cerdika: Jurnal Ilmiah Indonesia Jurnal Gizi Aisyah
Inggita Kusumastuty
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Religion Arts Humanities Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Library & Information Science Medicine & Pharmacology Public Health Social Sciences

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Consumer Perceptions and Preferences of Beverage Products in Malang City Mohammad Saifur Rohman; Mifetika Lukitasari; Dwi Adi Nugroho; Nashi Widodo; Inggita Kusumastuty; Nur Ida Panca Nugrahini
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3872

Abstract

This research aims to investigate the consumer perceptions and preferences of beverage products in Malang City, East Java. This study uses a Mixing theory approach, which analyzes research data quantitatively by using descriptive analysis, and qualitatively. The population is all consumers of beverage products in Malang city, where 220 consumers were selected as research samples through purposive random sampling. Primary data were collected using a questionnaire. Types of drinks that are commonly consumed by the local community include soft drinks, tea, milk, coffee, health drinks, and beverages included in "other" category. Furthermore, the most consumed beverage is coffee. The results demonstrate that the choice of beverage products is greater based on the health and refreshing benefits. In terms of purchasing methods, most consumers prefer buying directly at the nearest store. This finding is a strong signal for beverage producers to market the products widely to reach small stores in residential areas. Producers of beverages other than coffee are suggested to emphasize the refreshing or health benefits of the beverage products to gain consumers' preference.
Co-Authors Ali Rosidi Amali Rica Pratiwi Dian Handayani Dwi Adi Nugroho Evi Tresnowati Fajar Ari Nugroho Fuadiyah Nila Kurniasari Hidayat, Tri Hofifa Sevira Wulandari Kanthi P. Tritisari Kanthi Permaningtyas Tritisar Mifetika Lukitasari Mohammad Saifur Rohman Nadhiya Aprilliani Sunarno Nashi Widodo Nur Ida Panca Nugrahini Sujiati Kurnia, Eva