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All Journal Indonesian Journal Economic Review (IJER) Innovative: Journal Of Social Science Research Research of Business and Management Entrepreneurship and Community Development Human Capital and Organizations Marketing and Business Strategy Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Atestasi : Jurnal Ilmiah Akuntansi Krisnadwipayana International Journal of Management Studies
Razak, Ismail
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect Of Digital Marketing And Product Quality On Loyalty Through Customer Satisfaction In Chicken Noodle Business Hidayah, Puput Nur; Razak, Ismail; Samosir, Partogi S
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.730

Abstract

To determine the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business. Based on the research objectives, this research is explanatory through hypothesis testing to examine the causal relationship between digital marketing variables, product quality, with customer satisfaction and loyalty. The data used in this study are primary data by conducting a survey by distributing questionnaires to mie ayam kota customers. The data analysis method used is descriptive analysis and path analysis. The results are in the form of the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business.
Influence Service Quality and Product Quality Towards Customer Satisfaction Through Purchasing Decisions At Kajan Bento Restaurant In Karawang Regency, West Java Province Aprianti, Chella; Razak, Ismail; Rejeki, Dewi
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.747

Abstract

This study aims to analyze the effect of service quality and product quality on satisfaction through customer purchasing decisions at Kajan Bento Restaurant, Karawang Regency. The respondents of this study were customers of Kajan Bento Restaurant in Karawang Regency, West Java Province. The data analysis techniques used were descriptive analysis and path analysis. The results of the study indicate that service quality and product quality have a positive and significant effect on the purchasing decisions of customers at Kajan Bento Restaurant in Karawang Regency, West Java Province. Service quality and product quality have a positive and significant effect on customer satisfaction at Kajan Bento Restaurant in Karawang Regency, West Java Province. Customer satisfaction has a positive and significant effect on the purchasing decisions of customers at Kajan Bento Restaurant in Karawang Regency, West Java Province. service quality and product quality have a positive and significant effect on customer satisfaction through the purchasing decisions of Kajan Bento Restaurant customers in Karawang Regency, West Java Province.
The Effect of Price and Product Quality are able To Create Customer Value Which Ultimately Drives Detergent Purchasing Decisions in Bekasi City Frare, Naomi; Razak, Ismail; Subagja, Iwan Kurniawan
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.757

Abstract

To determine the extent to which price and product quality are able to create customer value which ultimately drives detergent purchasing decisions in Bekasi City. This research is explanatory research through hypothesis testing to examine the effect of price and product quality on purchasing decisions with customer value as a mediating variable. The population of this study is all consumers who use Rinso detergent products in Bekasi City. Because the number of Rinso detergent users in Bekasi City, the population in this study is 2,543,676 (BPS, 2020). The selected respondents are customers domiciled in Bekasi City who have purchased and used detergent at least twice in the last three months, and are at least 18 years old. The sample used in this study uses the Slovin Formula with an alpha of 10%, based on the results of the formula, the number of samples in this study is 100 respondents. The results are regarding the effect of price and product quality on purchasing decisions with customer value as an intermediary variable, that the indicators of price affordability, price suitability with product quality, price comparison with competing products, and price suitability with benefits obtained.
Co-Authors Al Birra, Galuh ANNISA FAUZIYYAH Aprianti, Chella Fadillah, Yusuf Rachmat Frare, Naomi Hidayah, Puput Nur Irawan Noor, Mohammad Loen, Mishelei Mareta, Futri Zamnis Pajriyan, Khoirul Pamungkas, Muhammad Akbar Rahmawantar, Dhistianti Mei Rejeki, Dewi Samosir, Partogi S Samosir, Partogi Soloan Silitonga, Eddy Sanusi Sumardika, Aldian Yuaniko Paramitra Yuaniko, Yuaniko