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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Informatika Ekonomi Bisnis Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Mattawang: Jurnal Pengabdian Masyarakat Financial Management Studies JER Jurnal Keilmuan dan Aplikasi Teknologi Industri
Ridhaningsih, Fitria
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : JER

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The Effect of Perceived Value and Customer Experience on Repurchase Intention of Premium Spotify Mediated by Satisfaction Syafrudin, M. Dholfi; Ridhaningsih, Fitria
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1743

Abstract

This study aims to analyze the influence of Perceived Value and Customer Experience on Repurchase Intention in Spotify Premium services mediated by Satisfaction. The background of this study is based on the low percentage of Spotify users in Indonesia who subscribe to premium packages, despite the number of users globally continuing to increase. The study employs a quantitative method with a survey approach, involving 150 respondents aged 17–40 years who are Spotify Premium users in the city of Padang, selected through purposive sampling. The research instrument consists of a questionnaire using a Likert scale, and data analysis is conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the study indicate that Perceived Value and Customer Experience have a positive and significant effect on Satisfaction and Repurchase Intention. Satisfaction also has a positive and significant effect on Repurchase Intention, and significantly mediates the relationship between Perceived Value and Customer Experience on Repurchase Intention. These findings suggest that increasing perceived value and enhancing the positive user experience will enhance satisfaction, ultimately driving the intention to repurchase Spotify Premium. These findings have implications for Spotify Premium management, enabling the improvement of customer experience strategies and perceived value, which in turn drives satisfaction and increases repurchase intent. Additionally, the results of this study can serve as a reference for other digital service providers in designing features and services that prioritize user satisfaction.
Co-Authors Alif Ravelby, Thesa Arita, Sri Charoline Cheisviyanny Delfiani, Silvi Febriyanti, Herlinda Fitri Fefri Indra Arza Fritanita Julyazti, Nadya Honesty Sinurat Mefid, Khairen Niza Mefid Miranda Nuraini Pebriyani, Dewi Putri, Yuliarni Rafdinal, Wahyu Rahmadani, Annisa Riny Jefri, Riny Ritonga, Mentari Salma Taqwa Syafrudin, M. Dholfi Vita Fitria Sari Yanuarta RE, Ramel Yuki Fitria