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All Journal Jurnal Litbang Industri Jurnal Ilmu Administrasi CENDEKIA JPM (Jurnal Pemberdayaan Masyarakat) JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Ilmiah Edunomika (JIE) IQ (Ilmu Al-qur'an): Jurnal Pendidikan Islam Jutsi: Jurnal Teknologi dan Sistem Informasi juremi: jurnal riset ekonomi Jurnal Litbang Industri Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal Of Computer Science And Technology Jurnal Pendidikan Kewarganegaraan Dan Filsafat Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of International Multidisciplinary Research Aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Al-Iqtisodiyah : Jurnal Ilmu Ekonomi dan Ekonomi Islam
Dewi Maharani
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Sosialisasi Digital Marketing Dalam Upaya Peningkatan Penjualan Produk UMKM Edi Kurniawan; Nofriadi Nofriadi; Dewi Maharani
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 1, No 1 (2021): April 2021
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.769 KB) | DOI: 10.54314/jpstm.v1i1.542

Abstract

Abstract: Digital marketing is a marketing or promotion activity through the internet or online digital media. The purpose of this community service activity is to provide an understanding of the role of digital marketing in an effort to increase the sales of MSME products that have an impact on the welfare of the community in Silom-Lom Village, Simpang Empat District, Asahan Regency, especially in Koowe's business. Koowe, which is engaged in snacks, was founded in 2019. Because he is still a beginner, the marketing has not been maximized, namely selling his products to consumers in the surrounding area, so that it cannot attract consumers more widely. This is the goal of this community service activity, namely to provide an understanding of digital marketing in marketing Koowe products so that it can increase product sales. Keywords: Digital Marketing; Koowe; MSME  Abstrak: Digital marketing merupakan kegiatan pemasaran ataupun promosi melalui media internet ataupun digital secara online. Tujuan dari kegiatan pengabdian kepada masyarakat ini ialah untuk memberikan pemahaman mengenai peran digital marketing dalam upaya meningkatkan penjualan produk UMKM yang berdampak pada kesejahteraan masyarakat di Desa Silom-Lom, Kecamatan Simpang Empat, Kabupaten Asahan, terutama pada usaha Koowe. Koowe yang bergerak dalam bidang makanan ringan ini berdiri tahun 2019. Dikarenakan masih pemula, pemasaran yang dilakukan belum maksimal yaitu menjual produknya kepada para konsumen yang ada di wilayah sekitarnya saja, sehingga belum dapat menarik konsumen secara lebih luas. Hal inilah yang menjadi tujuan dari kegiatan pengabdian kepada masyarkat ini, yaitu untuk memberikan pemahaman mengenai digital marketing dalam memasarkan produk Koowe sehingga dapat meningkatkan penjualan produk. Kata kunci: Digital Marketing; Koowe; UMKM
THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Dewi Maharani; Saida Zainurossalamia ZA; Asnawati Asnawati; Johni Eka Putra; Eva Desembrianita
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
Peranan Hukum Positif Dalam Mengatur Cyberspace Untuk Menghadapi Tantangan Dan Peluang Di Era Digital Ria Ermina Purba; Dewi Maharani; M. Akbar Adjiguna BMY; Raudatul Zahra Al Zahra
Mandub : Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 2 (2024): Juni : Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mandub.v2i2.1180

Abstract

The rapid development of information and communication technology has created a complex virtual environment known as cyberspace. In this digital era, cyberspace has become the main arena for various activities, from communication, business, to social interaction. However, this growth also poses serious challenges in managing these virtual spaces effectively. The role of law is very important in responding to this challenge. This study aims to explore the role of law in regulating cyberspace, as well as the associated challenges and opportunities. The role of law in this context includes establishing regulations, law enforcement, and protecting individual rights in the digital environment. The main challenges faced include the complex transnational nature of cybercrime, conflicting regulations between countries, as well as rapid legal adaptation to new technological developments. However, there are also emerging opportunities in regulating cyberspace. For example, the ability to apply a collaborative approach between states, the private sector and civil society in developing regulations that suit the unique characteristics of the digital environment. Additionally, technology can also be used as a tool to improve law enforcement and empower individuals to protect their privacy and security online. This study uses a descriptive analysis approach to evaluate relevant literature and case studies in order to understand the dynamics of the role of law in regulating cyberspace. By understanding these challenges and opportunities, we can develop a more holistic and adaptive framework for governing cyberspace, thereby ensuring the sustainability and security of the digital environment in this digital era.
Pengaruh Budaya Asing Terhadap Penerapan Nilai – Nilai Pancasila Pada Kehidupan Remaja Rizka Amallia; Dewi Maharani; Mulia Wulan Sari; M. Akbar Adjiguna BMY
Garuda: Jurnal Pendidikan Kewarganegaraan Dan Filsafat Vol. 2 No. 2 (2024): Juni : Jurnal Pendidikan Kewarganegaraan dan Filsafat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/garuda.v2i2.3126

Abstract

The term Pancasila originates from the Sanskrit word "panca" meaning five and "sila" which generally means principles. Thus, the term Pancasila refers to five fundamental principles. This research methodology employs qualitative methods, which analyze and describe with an emphasis on process and meaning in order to understand various occurrences around us by the research subjects, such as behaviors, actions, and attitudes that interpret the meaning of the data, thus aiding in understanding social life. It is essential to maintain a balance between accepting the influence of foreign cultures and preserving the values of Pancasila as the cultural identity of Indonesia. Furthermore, instilling a sense of patriotism and nationalism in the younger generation is also crucial in addressing the negative impacts of foreign cultures. Pancasila serves as the foundation of the Indonesian state and also functions as a guiding principle for society, containing the most fundamental ideas and concepts about good living. The influx of foreign cultures that alter the lifestyle and habits of society poses a significant threat to Indonesian society
Pengaruh Promosi Dan Kepercayaan Terhadap Keputusan Nasabah Membuka Tabungan Haji Pada PT Bank CIMB Niaga Syariah Cabang Kota Banjarmasin Raudatul Hasanah; Elman Nafidzi; Dewi Maharani
Journal of International Multidisciplinary Research Vol. 2 No. 8 (2024): Agustus 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr833

Abstract

Penelitian dilatarbelakangi  banyaknya perusahaan perbankan yang unggul  dalam bidangnya sehingga diperlukan adanya upaya promosi  dan peningkatan kepercayaan dari para nasabah. Penelitian  bertujuan untuk mengetahui adanya   pengaruh promosi dan kepercayaan terhadap keputusan nasabah dalam  membuka tabungan Haji pada PT. Bank CIMB Niaga Syariah cabang kota Banjarmasin secara pasial dan simultan. Penelitian menggunakan pendekatan kuantitatif,  dengan jumlah sampel sebanyak 80 orang dengan pengolahan data menggunakan software IBM SPSS 25. Hasil penelitian  menunjukkan  secara parsial bahwa nilai Sig. variabel Promosi(X1), sebesar  0,118 > 0,05 artinya promosi tidak menjadi alasan dalam keputusan membuka tabungan Haji. Sedangkan nilai Sig. variabel  Kepercayaan (X2) sebesar 0,01 < 0,05 maka Kepercayaan menjadi alasan direalisasikannya pembukaan tabungan Haji. Sedangkan secara simultan promosi dan kepercayaan  berpengaruh positif terhadap keputusan nasabah yang dapat dibuktikan dengan  Fhitung sebesar 8,403 > Ftabel 3,11 dan nilai Sig. sebesar 0,01 < 0,05.
ANALISIS PERAN SEKTOR EKONOMI POTENSIAL TERHADAP PRODUK DOMESTIK REGIONAL BRUTO (PDRB) DI PROVINSI KALIMANTAN SELATAN Dewi Maharani; Khabib Musthafa
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 3: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to evaluate the potential role of the economic sector in South Kalimantan Province. This quantitative research uses secondary data from the Central Statistics Agency (BPS). The study employs Location Quotient (LQ) analysis, Shift Share analysis, and Contribution analysis. The research results indicate that there are fourteen potential business sectors with an LQ value greater than 1 in South Kalimantan Province, but three other sectors that are not potential (mining and excavation, processing industry, and construction) cannot meet the needs of their region. Economic growth across South Kalimantan Province (Nij) is influenced by the growth of the business sector, which overall, based on the data in the table above, shows a value of Nij > 0, specifically 137,859,478,243 billion, meaning that all economic sectors in the economy of South Kalimantan Province are growing at a faster rate. In the shift-share analysis, the mining and excavation sector has a value of 90,014,977,449, the processing industry sector has a value of 13,281,588,187, and the wholesale and retail trade sector, including motor vehicle and motorcycle repair, has a value of 12,843,464,567. In the contribution analysis, there are three main sectors: mining and quarrying, agriculture, forestry and fishing, and the processing industry.
Inovasi Pendidikan Anti Korupsi Dalam Membangun Masyarakat Yang Berintegritas Dewi Maharani; M. Akbar Adjiguna Bmy; Paten Nuri; Nopal Gustin
Aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Vol. 1 No. 3 (2024): Juli : Aktivisme : Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aktivisme.v1i3.199

Abstract

Innovation in anti-corruption education is crucial in efforts to form a society with integrity. This article explores various innovative strategies in education that aim to reduce levels of corruption and strengthen the values ​​of integrity in society. An inclusive approach through an integrated curriculum with character education, training for teachers and teaching staff, as well as the use of information technology as an interactive learning tool is the main focus. Data analysis and case studies support the effectiveness of these innovative measures in stimulating awareness, building skills and shaping attitudes against corruption. Thus, innovation in anti-corruption education is not only about transferring knowledge, but also about forming mindsets and behavior that are rooted in society, making it a strong foundation for building a society with integrity.
Peningkatan Pemasaran Produk Usaha Mikro Kecil Menengah Susu Pasteurisasi Melalui Legalitas Usaha dan Promosi Digital Putri, Chania Ratu Iriana; Dewi Maharani; Umamah, Izza Syarifah; Octavyani, Nabila Rahmadina
Jurnal Pemberdayaan Masyarakat Vol 10 No 1 (2025): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i1.11924

Abstract

MSMEs or Micro, Small and Medium Enterprises are one of the business units that have contributed to economic growth and have proven to minimize economic inequality, especially at the lower middle class level. One of the MSMEs in Jabung Village, Kemantren District, Malang Regency is MJP or Muncul Jaya Pasteurization. These MSMEs produce pasteurized milk with good properties for health. However, there are several obstacles that prevent this product from entering the market widely, namely the absence of an NIB or business identification number and the lack of digital promotion so that the marketing of this product is only limited. Based on this, this service was carried out to increase understanding of the knowledge of market requirements using NIB, as well as how to manage product marketing through digital media and label branding. The results of this service are increased knowledge of producers regarding marketing requirements through the NIB scheme and digital marketing media, the issuance of NIB documents as an initial requirement for making PIRT numbers or Household Industry Food and the inclusion of NIB numbers on product labels and increased product consumers after marketing through digital marketing methods.
Pemberdayaan Masyarakat Melalui Implementasi Small Scale Smart Fertigation (S3F) pada Urban Farming Budidaya Tanaman Sayuran Memanfaatkan Lahan Pekarangan di Kelurahan Adatongeng Kabupaten Maros Rahma Sari; Dewi Maharani; Sindi Nurcahyanti; , Nur Aqabah Rahman; Muhammad Kadir
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.951 KB) | DOI: 10.56910/safari.v2i4.168

Abstract

Pemanfaatan lahan pekarangan dan lahan-lahan sempit di pemukiman sangat perlu digalakkan, selain sebagai pendukung aktifitas masyarakat terutama masyarakat di lingkungan padat perkotaan agar dapat lebih produktif, juga dalam upaya penghijauan dan penunjang pangan lestari keluarga jika tanaman yang ditanam adalah jenis-jenis tanaman sayuran yang dapat dikonsumsi rumah tangga. Pengabdian Masyarakat ini bertujuan memberikan input Ilmu Pengetahuan dan Teknologi serta keterampilan praktis bagi pelaku Urban Farming untuk memanfaatkan pekarangan sempit melalui adopsi teknologi Fertigasi Otomatis (Autofertigasi) yang diberi nama Smart Scale Smart Fertigation (S3F). Sasaran kegiatan adalah kelompok ibu-ibu PKK Dasa Wisma yang ingin bertanam sayuran tetapi rentan menghadapi masalah pemeliharaan khususnya masalah penyiraman dan pemupukan. Metode yang digunakan adalah Belajar dan Berbuat, yaitu penyuluhan, pelatihan, praktek langsung pada demoplot yang tersedia dan Evaluasi kegiatan yang Berlangsung selama kurang lebih 3 bulan di Kelurahan Adatongeng Kabupaten Maros. Program berhasil membina kelompok masyarakat sehingga terbangun 1 unit demplot instalasi Autofertigasi sayuran dengan volume kurang lebih 100 tanaman.
Model Pendampingan Bisnis Kecil Berbasis Kearifan Lokal Dalam Meningkatkan Pendapatan Masyarakat: Penelitian Dewi Maharani; Muhammad Fatkhurohman Albashori; Yeni; Purwaka Hari Prihanto; Yovita Yulia M. Zai
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1801

Abstract

This study aims to determine the model of local wisdom-based small business mentoring in increasing community income. This study uses a descriptive qualitative approach. The subjects in this study were small business owners, mentors, traditional leaders, and village officials. The informant selection technique used purposive sampling. Data collection techniques in this study were in-depth interviews, participatory observation, and documentation. Data analysis techniques used were data reduction, data presentation, and conclusion drawing and verification. Then, data validity was tested using source and method triangulation, as well as member checking. The results of this study are that the local wisdom-based small business mentoring model is not only an alternative approach, but also a strategic solution in building an inclusive and sustainable people's economy. By implementing strategies such as mapping local potential, strengthening social capital, contextual knowledge transfer, and product innovation based on local culture can increase community income, as well as strengthen cultural identity, social solidarity, and community independence.
Co-Authors , Nur Aqabah Rahman Ada Udi Firmansyah Ade Nova Alvionnita ahmad fakhri Ajeng Intania Akmalia, Rizkha Diana Asnawati Asnawati Barany Fachri Dana Marsetya Utama Edi Kurniawan Eem Desri Elman Nafidzi Eva Desembrianita Faradilla, Gita Yuniar Fathiha Raudhatul Jannah Fikri Rizki Utama Helmiah, Fauriatun Iqbal Kamil Siregar Johni Eka Putra Khabib Musthafa M. Akbar Adjiguna BMY Muhammad Fatkhurohman Albashori Muhammad Kadir Mulia Wulan Sari Nofriadi Nofriadi Nopal Gustin Nur Wati Octavyani, Nabila Rahmadina Paten Nuri Purwaka Hari Prihanto Putri, Chania Ratu Iriana Rahma Sari Raudatul Hasanah Raudatul Zahra Al Zahra Ria Ermina Purba Ricca Andhini Octaria Ricky Ramadhan Harahap Rizka Amallia Santoso Santoso Sindi Nurcahyanti Syarlaila, Nova Teguh Baroto Umamah, Izza Syarifah Yeni Yogi Pratama Yori Apridonal M Yovita Yulia M. Zai ZA, Saida Zainurossalamia