Article Per Year (5 Year)
p-Index From 2020 - 2025
2.223
P-Index
This Author published in this journals
All Journal Sistemasi: Jurnal Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ekonomi Jurnal Vokasi Jurnal Riset Bisnis dan Manajemen Jurnal Ekonomi Bisnis dan Akuntansi Journal Of Human And Education (JAHE) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Siber International Journal of Digital Business E-Amal: Jurnal Pengabdian Kepada Masyarakat
Hendrayani, Eka
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
ANALISIS PENGARUH PROFITABILITAS TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR OTOMOTIF YANG TERDAFTAR DI BEI Hendrayani, Eka; Hurnis, Delfi; fitria, Fitria; putri, Anne; Sari, Rika Novita
Jurnal Ekonomi Vol 24, No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi H. Agus Salim Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47896/je.v24i1.334

Abstract

CSR is a Corporate moral responsibility towards the community. The company not only provides goods and services that are good for the community but also helps maintain environmental and physical quality by making a positive contribution to the welfare of the community. This study aims to determine the influence and magnitude of the effect of CSR Profitability and Disclosure on Automotive Manufacturing sub- sector companies on the the stock Exchange in 2016-2018 and to determine the effect of ROA, ROE, dan NPM on CSR Disclosure. The data collection method used is the documentation of financial statements issued by the company. The population in this study is the Automotive sub-sector companies listed on the Stock Exchange in 2016-2018. The analytical method used is multiple linear regression method. The results showed that profitability measured by ROA,ROE, dan NPM significantly influence CSR Disclosure.Keywords : CSR disclosures; NPM; ROA; ROECSR merupakan konsep atau tindakan rasa tanggung jawab perusahaan terhadap sosial atau lingkungan sekitar dimana perusahaan itu berada. Tujuan dari penelitian ini adalah untuk melihat seberapa besar  pengaruh  Profitabilitas dan Pengungkapan CSR pada perusahaan manufaktur Otomotif di BEI tahun 2016-2018. Metode pengumpulan data adalah dokumentasi laporan keuangan yang dikeluarkan perusahaan. Populasi adalah perusahaan manufaktur sub sektor Otomotif yang terdaftar di BEI tahun 2016-2018. Alat analisis yang digunakan adalah metode regresi linear berganda. Kata kunci : ROA, ROE, NPM dan Pengungkapan CSR. Kata kunci : NPM; Pengungkapan CSR; ROA; ROE 
PENGARUH BRAND IMAGE, BRAND EXPERIENCE DAN BRAND TRUS TERHADAP BRAND LOYALITY PENGGUNA SHOPEE.COM (Studi Kasus pada Mahasiswa Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi) Hendrayani, Eka
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 1 No. 1 (2021): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v1i1.626

Abstract

Very high business competition in the market place application industry causes the company's success to depend on its ability to create brand loyalty. The purpose of the study was to determine the effect of brand image, brand experience and brand trus on the brand loyalty of Shopee users. The population in this study were students of the Haji Agus Salim Institute of Technology and Business Bukittinggi with a sample of 200 respondents who had used the Shopee application. The data used were primary data derived from questionnaires using a linkert scale. The multiple regression analysis method using SPSS version 25 shows that brand image and brand have a significant effect on brand loyalty, while brand experience has no effect on brand loyalty. It is suggested that companies can maintain brand image and brand trust to create brand loyalty. Key word : Brand Image, Brand Experience, Brand Trus dan brand loyality ABSTRAK Persaingan bisnis yang sangat tinggi dalam industri aplikasi market place menyebabkan kesuskesan perusahaan bergantung pada kemampuannya untuk mnciptakan brand loyality. Tujuan penelitian untuk mengetahui pengaruh brand image, brand experience dan brand trus terhadap brand loyality penguna Shopee. Populasi pada penelitian ini adalah mahasiswa Institut Teknologi dan Bisnis Haji Agus Salim Bukittinggi dengan jumlah sampel 200 responden yang pernah menggunakan aplikasi Shopee. Data yang digunakan adalah data primer yang berasal dari kuesioner dengan menggunakan skala linkert. Metode analisis regresi berganda drngan SPSS versi 25 menunjukkak hasil Brand image dan brand trus memiliki pengaruh yang signifikan terhadap brand loyality sedangkan brand experience tidak memiliki pengaruh terhadap brand loyality. Disarankan agar perusahaan dapat mempertahankan brand image dan brand trust untuk menciptakan brand loyality. Kata Kunci : Brand Image, Brand Experience, Brand Trus dan brand loyality
ANALISIS STRATEGI PEMASARAN PADA MAMI HOTEL Hendrayani, Eka
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 1 No. 3 (2021): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v1i3.642

Abstract

Abstract One of the most promising businesses in the service sector is the hospitality sector. To attract potential customers, the management must strive to create a good, effective and efficient marketing strategy. The purpose of the study is to analyze the marketing strategy carried out by Mami Hotel to face competitors. The research is descriptive qualitative. The population is the management and customers, in this case guests who have stayed at the Mami Hotel. The samples are Sales Executive, Senior Human Resource Office, and visitors. observation and interview techniques are data collection techniques using SWOT analysis as an analytical tool to formulate strategies based on internal and external factors The results obtained are the position on the Cartecius Mami Hotel diagram in the cell I position by using an aggressive strategy, namely the strategy of superiority (low) tariffs can increase the number of visits. This means that Mami Hotel has the opportunity and has the power to seize the opportunities that exist. Mami Hotel's position is seen from the internal external matrix in cell I, which is in a developing position or vertical integration means a very strong moment in facing competitive market share and having competitiveness Keywords : Marketing Strategy, SWOT Analysis, Hotel ABSTRAK Bisnis dibidang jasa salah satu yang menjanjikan adalah bidang perhotelan. Untuk menarik minat calon pelanggan pihak manajemen harus berupaya keras menciptakan strategi pemasaran yang baik, efektif dan efisien. Tujuan penelitian menganalisis strategi pemasaran yang dilakukan oleh Mami Hotel untuk menghadapi competitor. Penelitian bersifat kuanlitatif deskriptif. Populasi adalah pihak-pihak manajemen dan pelanggan dalam hal ini tamu yang pernah menginap di Mami Hotel. Sampel adalah yaitu Sales Executive, Senior Human Resource Office, dan pengunjung. teknik observasi dan wawancara merupakan teknik pengumpulan data menggunakan analisis SWOT merupaka alat analisis untuk merumuskan strategi berdasarkan faktor internal maupun eksternal Hasil yang diperoleh posisi pada Diagram Cartecius Mami Hotelpada posisi sel I dengan menggunakan strategi agresif, yaitu dengan strategi keunggulan tarif (rendah) dapat meningkatkan jumlah kunjungan. Artinya Mami Hotel memperoleh peluang serta memiliki kekuatan untuk mendapatkan peluang yang ada. Posisi Mami Hotel dilihat matrik internal eksternal pada sel I yaitu pada posisi sedang berkembang atau integrasi vertikal berarti saat yang sangat kuat dalam menghadapi kompetitif pangsa pasar dan memiliki daya saing Kata kunci : Strategi Pemasaran, Analisis SWOT, Hotel
SWOT Analysis for Determining Marketing Strategies for Oyster Mushroom Randang in Payakumbuh City Hendrayani, Eka; Havidz Aima, M.
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 1 (2024): (SIJDB) Siber International Journal of Digital Business (July - September 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.66

Abstract

The aim of this study is to explore alternative superior marketing strategies and to make informed decisions for the company by utilizing the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) in the Payakumbuh oyster mushroom randang business. The SWOT analysis is conducted using the IFE (Internal Factor Evaluation) matrix, which identifies the company's strengths and weaknesses, and the EFE (External Factor Evaluation) matrix, which highlights the company's opportunities and threats. Additionally, the IE (Internal-External) matrix reveals the company's current position. Data collected is analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the company’s marketing strategy. The study results, as shown by the Cartesian diagram, place the company in Quadrant I, indicating an aggressive stance which is highly advantageous. The company can leverage its strengths to exploit existing opportunities.
PENYULUHAN DIGITAL MARKETING USAHA RANDANG JAMUR TIRAM UP3HP TOGAK BASAMO DI LINGKUNGAN PAYOLINYAM KEL. TIGO KOTO DI BARUAH KEC. PAYAKUMBUH UTARA KOTA PAYAKUMBUH SUMATERA BARAT Nazif, Muhammad; Hendrayani, Eka; Putri, Eka Risma; Asnah, Asnah; Febrianti, Eka
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3311

Abstract

produk sudah menjadi hal wajib bagi setiap pengusaha. Diperlukan penerapkan digital marketing untuk para wirausaha terutama bagi UP3HP TOGAK BASAMO agar bisa menciptakan produk yang lebih berkualitas sesuai keinginan dan permintaan konsumen tetapi tidak melupakan ciri khas produk UP3HP TOGAK BASAMO. Mengingat pentingnya digital marketing terhadap wirausaha maka perlu upaya pendampingan untuk bisa bertahan dan bersaing dengan IKM makanan lain dalam memasarkan produknya. Dalam mencari alternatif pemecahan masalah ini, maka diadakan penyuluhandigital marketing dan pelatihan tentang promosi secara digital dengan pembuatan Konten Niaga untuk promosi wirausaha secara online dengan menggunakan media social. Tujuannya untuk melatih angota kelompok UKM agar bisa mempromosikan produknya secara online kepada konsumen. Kemudian agar brand (merek) produk IKM bisa dikenal dan agar konsumenya tetap loyal membeli produk tersebut. Karena itulah diharapkan anggota IKM yang mengikuti program pengabdian tidak merasa terbebani. Metode yang digunakan untuk mencapai tujuan adalah: 1) Penyampaian materi : berupa penyampaian materi tentang digital marketing dan cara pembuatan konten untuk promosi dengan menggunakan aplikasi handphone, terdiri dari memakai bahasa persuasif, maksudnya adalah suatu tulisan di dalam konten tersebut bertujuan untuk memengaruhi pembaca supaya mau melakukan hal seperti yang dimuat di dalam konten, adalah membeli produk yang ditawarkan di dalam konten, yaitu bentuk informasi atau penjelasan yang disampaikan kepada peserta penyuluhan tentang pembuatan Konten promosi online dengan menggunakan media sosial, 2) Praktek langsung pembuatan Konten untuk UP3HP Togak Basamo yaitu konten Randang Jamur Tiram. 3) Media penyuluhan : terdiri dari laptop, handphone, gambar atau slide, yaitu produk Randang Jamur Tiram , 4) Postest: berupa pertanyaan yang diberikan setelah kegiatan penyuluhan selesai. Ini dimaksudkan agar mitra benar-benar merasakan manfaat dari kegiatan Program Pengabdian Kepada Masyarakat ini, dan dapat merasakan bahwa kegiatan Program Pengabdian Kepada Masyarakat ini bersifat insidentil saja, kapanpun mereka perlu bantuan pengetahuan, maka pengusul akan menanggapinya
DAMPAK UMPAN BALIK PELANGGAN, KUALITAS LAYANAN, DAN INOVASI PRODUK TERHADAP KEUNGGULAN KOMPETITIF PERUSAHAAN TEKNOLOGI DI INDONESIA Hendrayani, Eka; Basir, Badirun; Abidin, Zainal; Utomo, Bekti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12115

Abstract

Penelitian ini bertujuan untuk menganalisis dampak umpan balik pelanggan, kualitas layanan, dan inovasi produk terhadap keunggulan kompetitif perusahaan teknologi di Indonesia. Menggunakan metode survei dengan 100 perusahaan teknologi sebagai sampel, data dikumpulkan melalui kuesioner yang diukur menggunakan skala Likert. Hasil analisis regresi berganda menunjukkan bahwa ketiga variabel independen memiliki pengaruh positif dan signifikan terhadap keunggulan kompetitif. Kualitas layanan memiliki pengaruh paling kuat, diikuti oleh umpan balik pelanggan dan inovasi produk. Nilai R Square sebesar 0.65 menunjukkan bahwa 65% variasi dalam keunggulan kompetitif dapat dijelaskan oleh ketiga variabel tersebut. Hasil ini menegaskan pentingnya perusahaan teknologi untuk fokus pada pengelolaan umpan balik pelanggan, peningkatan kualitas layanan, dan inovasi produk guna mencapai keunggulan kompetitif yang berkelanjutan. Penelitian ini memberikan wawasan berharga bagi perusahaan teknologi di Indonesia dalam mengembangkan strategi bisnis yang efektif di tengah persaingan yang ketat.
The Effect of Accounts Receivable and Inventory on Profits in Large Trading Subsector Companies Listed on the Indonesian Stock Exchange in 2017-2021 Juwita, Amelia; Mursalini, Wahyu Indah; Nurhayati, Nurhayati; Hendrayani, Eka
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i1.1484

Abstract

The main aim of this study is to investigate how accounts receivable and inventory influence the profitability of companies in the Large Trade subsector that are listed on the Indonesia Stock Exchange between 2017 and 2021. A total of 47 companies were examined in this research, with 16 companies chosen for the sample using purposive sampling. Quantitative data was employed for the analysis. The results indicated that there was no significant relationship between accounts receivable and profits, as the t-value of -0.154 was found to be lower than the t-table of 1.771, with a significance level of 0.878 > 0.05. Hence, the theory concerning accounts receivable was disapproved in this investigation.   Conversely, stock was discovered to have a considerable effect on earnings with a t-value of 1.830, surpassing the t-table of 1.771, and significance level of 0.032 < 0.05, leading to the affirmation of the theory concerning inventory. Additionally, upon inspecting both accounts receivable and inventory together, there was a notable combined impact on earnings, as indicated by an F-value of 1.719 > F-table 1.611 and a significance of 0.018 < 0.05. Consequently, the hypothesis pertaining to the simultaneous influence of both variables on profit was acknowledged. The research equally found that about 23% of the variability in profit can be clarified by accounts receivable and inventory, whereas the other 77% is affected by unexplored factors like earnings manipulation, stock prices, and financial management proficiency.
THE MARKETING EFFECTIVENESS IN START-UP BUSINESS: A SYSTEMATIC LITERATURE REVIEW FROM 1973-2023 Hodijah, Cucu; Hendrayani, Eka; Tarigan , Miska; Suprianto, Ghalib; Suryathi, Wayan
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.13865

Abstract

In today's rapidly evolving business environment, understanding dynamic marketing effectiveness is essential for startups. This study explores how flexible marketing strategies can adapt to technological advancements, shifting consumer behaviors, and global market changes. A systematic literature review of 740 scholarly articles identified 35 relevant studies. These articles address various facets of marketing effectiveness, including technology integration, strategic learning, social media use, and internationalization. The findings provide startups with practical guidance on enhancing marketing effectiveness by adopting innovative technologies and aligning with market trends. This study serves as a valuable resource for entrepreneurs and marketers, offering actionable insights into successful marketing strategies in a dynamic business landscape.
ULOS PRODUCT PURCHASE DECISION JUDGING FROM ASPECTS OF PRICE, BRAND LOVE AND CUSTOMER BRAND ENGAGEMENT Kusuma, Rr. Chusnu Syarifa Diah; Abdurohim, Abdurohim; Augustinah, Fedianty; Hendrayani, Eka
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 10 No. 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.435

Abstract

Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engagement terhadap keputusan pembelian produk Ulos. Sampel dalam penelitian ini berjumlah 90 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online  Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan yang menyatakan harga, brand love dan customer brand engagement memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk Ulos. Implikasi penelitian menyajikan peranan harga dan brand love merupakan salah satu komponen penting yang melekat pada produk Ulos. Keterikatan pelanggan dalam melakukan pembelian Ulos tidak terlepas dari harga yang ditawarkan yang relatif ekonomis dan kecintaan akan produk tersebut. Dengan hadirnya penelitian ini, diharapkan dapat memberikan tambahan informasi bagi pengrajin Ulos dan pelaku usaha Ulos dalam mengembangkan strategi pemasaran, terutama dalam meningkatkan keputusan pembelian Ulos. The main objective of this research is to analyze the effect of price, brand love and customer brand engagement on purchasing decisions for Ulos products. The sample in this study amounted to 90 respondents who were determined by a convenience sampling approach. Data collection using a questionnaire instrument which is then distributed online. Data analysis using the SPSS application displays the results of data processing through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is concluded that price, brand love and customer brand engagement have a positive and significant influence on purchasing decisions for Ulos products. The research implies that the role of price and brand love is one of the important components attached to Ulos products. Customer involvement in purchasing Ulos cannot be separated from the relatively economical price offered and the love for the product. With the presence of this research, it is hoped that it can provide additional information for Ulos artisans and Ulos business actors in developing marketing strategies, especially in improving Ulos purchasing decisions. 
ANALYSIS OF BRAND IMAGE, PRODUCT FEATURES, AND CELEBRITY ENDORSEMENTS ON VIVO MOBILE PURCHASING DECISIONS Yendra, Yendra; Hendrayani, Eka; Wulandari, Wulandari; Saragih, Megasari Gusandra; Setiawan, Roy
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 1 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i1.484

Abstract

The purpose of this study was to determine the effect of brand image, product features and celebrity endorsement on purchasing decisions for Vivo cellphones at PT. Win Access Telecommunication Medan. This research method is a quantitative research method with a total sample of 90 people. The sampling technique is purposive sampling where only customers who buy Vivo X series mobile phones can be sampled. The model used with Multiple Regression and processed through SPSS Ver, 20.5. The results of the study found that brand image, product features and celebrity endorse had a positive and significant effect both partially and simultaneously on purchasing decisions for Vivo mobile phones at PT. Win Access Telecommunication Medan. The adjusted R Square value is 0.729, which means that 72.9% of purchasing decisions can be obtained and explained by brand image, product features and celebrity endorsements. While the remaining 100% - 72.9% = 27.1% is explained by other factors or variables outside the model, such as brand trust, price and product attributes.
Co-Authors Abdurohim Abdurohim, Abdurohim Anne Putri Arfimasri, Arfimasri Asnah Asnah Augustinah, fedianty Basir, Badirun Chusnu Syarifa Diah Kusuma Cucu Hodijah Eka Febrianti, Eka Endarwita Fitria Fitria Havidz Aima, M. Hurnis, Delfi Juwita, Amelia Lusiana Lusiana Muhammad Ihsan Mursalini, Wahyu Indah Nasrah, Rasidah nazif, muhammad Ningsih, Andria Nirwana, Ida Nurhayati Nurhayati Pratama, Yogi Prawirosumarto, Suharno Putra, Roni Syah Putri, Eka Risma Roza, Seflidiana RR. Ella Evrita Hestiandari Sari, Rika Novita Siska Yulia Defitri Sriyanti, Esi Suprianto, Ghalib Suryathi, Wayan Susanti, Mutia syamsyir, Syamsyir Tarigan, Miska Irani Utomo, Bekti Wahyu Indah Mursalini Wulandari Wulandari Yendra Yeni, Afni Yuliza, May Zainal Abidin