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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Kreativitas Pada Pengabdian Masyarakat (Krepa) Journal of Innovative and Creativity KARIR Jurnal Ilmiah Manajemen
Susanto, Denies
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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SOSIALISASI STRATEGI PERENCANAAN SUMBER DAYA MANUSIA UNTUK MENDUKUNG KREATIVITAS SISWA DALAM MENINGKATKAN JIWA KEWIRAUSAHAAN DI SMA NEGERI 5 KOTA SERANG Darma Jata, Anak Agung Gede; Susanto, Denies; Rahmawati, Irma
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.201

Abstract

The objective of the Community Service Program is to implement one of the Three Pillars of Higher Education (Tri Dharma Perguruan Tinggi). Additionally, it is expected that through this community service, the presence of higher education institutions can make a significant contribution to the development and application of knowledge in society. Therefore, this community service activity aims to provide socialization regarding human resource (HR) planning strategies to enhance students' creativity and foster an entrepreneurial mindset from an early age. The methods used in this activity include interactive socialization, group discussions, and hands-on practice through a project-based learning approach. The socialization sessions consist of presentations on the importance of creativity in business, HR management strategies in entrepreneurship, and techniques for developing simple business ideas. Group discussions are conducted to encourage students to explore their creative ideas, while hands-on practice sessions aim to train them in entrepreneurial skills through business simulations. The results of the activity indicate a significant improvement in students' understanding of entrepreneurial concepts. Students became more motivated to explore their own business ideas and understand the importance of creativity in building a sustainable business. The positive impact of this program is reflected in the increased interest of students in entrepreneurship and their readiness to innovate in creating business opportunities. Furthermore, it is expected that schools will develop more entrepreneurship-based programs to shape a generation that is more creative and independent. Thus, this community service program is expected to serve as a model that can be implemented in other schools to build more effective HR planning strategies in supporting students' creativity and entrepreneurial mindset.
CREATIVE ENTREPRENEURSHIP WORKSHOP DEVELOPING INNOVATIVE BUSINESS IDEAS AMONG STUDENTS OF MA AL-ULYA AL MUBAROK Maulana, Maulana; Susanto, Denies; Permadi, Bambang
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 1 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i1.211

Abstract

The purpose of this study is to understand how to develop an innovative creative approach to enhancing entrepreneurial spirit and to assess the effectiveness of this approach in improving entrepreneurial spirit. The background of this study is based on the fact that entrepreneurship education implemented so far has only emphasized the cognitive aspect. In addition, the low interest of students in participating in the Creative Entrepreneurship Workshop on Developing Innovative Business Ideas among Students also indicates that students' entrepreneurial spirit is lacking. This study uses the Research and Development (R&D) method with the Four D model, which includes define, design, develop, and disseminate. Data collection in this study was conducted using a questionnaire. The data analysis techniques employed were qualitative descriptive analysis and inferential statistical analysis using the independent sample t-test. The results of this study are: 1) The development of an innovative creative approach to improving entrepreneurial spirit is carried out using the four Ds: define, design, develop, and disseminate; 2) The innovative creative approach is very effective in improving entrepreneurial spirit. Entrepreneurship plays a significant role in driving a country's economy. Entrepreneurs not only create jobs for the community but also enhance productivity through innovation. They are the main drivers of economic transformation, bringing new ideas to the market and creating added value. In this context, the younger generation, especially students, stands out as a great potential source for developing entrepreneurship. They tend to have high enthusiasm, abundant creativity, and strong innovative capabilities, which are vital assets in the business world.
Analisis Penerapan Pemasaran Berkelanjutan Dalam Industri Fashion Di Kota Serang Fuadi, Fuadi; Susanto, Denies
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1052

Abstract

Penelitian ini mengeksplorasi penerapan pemasaran berkelanjutan dalam industri fashion di Kota Serang, sebuah kota yang mengalami transformasi signifikan dalam sektor ini. Dengan meningkatnya perhatian global terhadap keberlanjutan, penelitian ini bertujuan untuk mengidentifikasi tantangan dan peluang yang dihadapi oleh pelaku usaha kecil dan menengah (UKM) dalam mengadopsi praktik pemasaran yang ramah lingkungan. Metodologi yang digunakan mencakup survei kuantitatif dan wawancara kualitatif yang mendalam, melibatkan berbagai pelaku industri. Hasil penelitian menunjukkan bahwa meskipun terdapat kesadaran akan pentingnya keberlanjutan, banyak pelaku usaha yang terhambat oleh kurangnya pengetahuan, akses terhadap teknologi, dan dukungan infrastruktur. Selain itu, preferensi konsumen yang lebih memilih produk murah dan mudah diakses menjadi tantangan tersendiri. Penelitian ini menyarankan perlunya program edukasi yang intensif dan kerjasama antara pemerintah dan industri untuk meningkatkan kapasitas pelaku usaha. Temuan ini diharapkan dapat menjadi referensi bagi peneliti selanjutnya dan pemangku kepentingan dalam merumuskan strategi yang lebih efektif untuk mempromosikan praktik berkelanjutan di industri fashion lokal.
OPTIMALISASI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA SASAHAN Susanto, Denies; Ridwan, Ade
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 2 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i2.164

Abstract

This Community Service Activities aims to overcome the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Sasahan Village related to limited market reach and competitiveness. This Community Service focuses on introducing and training MSMEs in utilizing digital marketing strategies to expand market reach and increase their competitiveness. This activity includes workshops, coaching sessions, content development assistance, and performance evaluations to empower MSMEs to adopt digital marketing strategies effectively. Collaboration with local governments, MSME associations, digital marketing experts and communities ensures comprehensive and sustainable support. Through this community involvement initiative, we aim to increase the economic prosperity of Sasahan Village by empowering its MSMEs to develop and be competitive in the digital era
SOSIALISASI STRATEGI BRANDING PRODUK DAN MANAJEMEN PEMASARAN BAGI SISWA SMK NURUL HUDA BAROS GUNA MENINGKATKAN DAYA SAING USAHA Mesakh, Mesakh; Susanto, Denies; Ayatullah, Ayi
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i3.90

Abstract

This Community Service Program (PKM) aims to provide students of SMK Nurul Huda Baros with practical knowledge and skills in product branding strategies and marketing management to enhance business competitiveness. In an increasingly competitive business environment, understanding the importance of brand image and effective marketing techniques is essential for business success, especially for beginner entrepreneurs. The method applied in this program includes interactive socialization through material presentations, discussions, case studies, and branding simulations. The results indicate an improvement in students' understanding of branding elements, market segmentation, and digital marketing strategies. This program is expected to foster students’ entrepreneurial spirit and improve the quality and competitiveness of the products they create.
"JANETTI" JASA INTERNET MARKETING GUNA MENUNJANG USAHA MIKRO KECIL MENENGAH DALAM MENGHADAPI PERSAINGAN PASAR DI ERA EKONOMI DIGITAL DI DESA KALORAN BRIMOB KAB. SERANG. Yubaedah, Ida Yubaedah; Susanto, Denies; Musfiroh, Fifi
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 3 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i3.223

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Kaloran Brimob Village, Serang Regency, face significant challenges in market competition in the digital economy era due to limited internet marketing literacy and implementation. The purpose of this community service program is to provide training and mentoring in the implementation of JANETTI (Internet Marketing Services) as a strategic solution to increase MSME competitiveness. Implementation methods include needs assessment, outreach, intensive training (utilization of social media, e-commerce, and Google Business), as well as practical mentoring and sustainability evaluation. The results show a significant increase in understanding of digital marketing, the establishment of digital business accounts, and an increase in the promotional reach of local MSME products. Qualitatively, partner MSMEs have become more confident in facing digital market competition. The JANETTI program has proven effective as a catalyst for digital transformation for MSMEs in Kaloran Brimob Village.
OPTIMALISASI POTENSI PESERTA DIDIK SMK AT-TAUFIQIYYAH MELALUI MANAJEMEN SDM DAN STRATEGI PEMASARAN KREATIF Latif, Latif; Anwar, Rijatul; Susanto, Denies
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 3 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i3.233

Abstract

SMK AT-Taufiqiyyah is one of the vocational education institutions that has great potential in producing graduates who are ready to work and entrepreneurship. However, in its implementation, a number of problems are still found. Some students have not been able to identify and develop their potential optimally, both in terms of skills, professional attitudes, and readiness to face the world of work. In addition, the lack of understanding of human resource management (HR) and effective marketing strategies is also an obstacle in increasing the competitiveness of graduates in the digital era. To overcome these problems, this community service activity is designed with an intensive training and mentoring-based approach. The solutions offered include: (1) HR management training which includes self-awareness recognition, time management, and soft skill improvement; (2) creative marketing strategy workshops that include branding, social media utilization, and digital marketing techniques; and (3) simulation of product/service-based entrepreneurship projects made by students. This activity is expected to develop an entrepreneurial mindset and increase the work readiness of students. The output targets of this activity include: (1) increasing students' understanding and skills in HR management and creative marketing; (2) the creation of at least 3 student business groups that practice the results of the training; (3) the preparation of training modules as continuous teaching materials in schools; and (4) publication of activities in the form of popular or scientific articles. By optimizing potential through this strategic approach, SMK AT-Taufiqiyyah is expected to be able to produce graduates who are not only technically skilled, but also adaptive and innovative in facing the challenges of the world of work and entrepreneurship.
The Influence of Marketing Mix (4P) on Purchase Intention Student Entrepreneurial Products at SMKS Al-Ma’arif Cikande–Serang Ismail, Muhammad Iqbal; Juhaeri; Susanto, Denies
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5042

Abstract

This study aims to analyze the influence of the marketing mix (4P) product, price, place, and promotion on purchase intention student entrepreneurial products at SMKS Al-Ma’arif Cikande–Serang. The research was motivated by the need to strengthen marketing strategies in school-based entrepreneurship programs, which often face similar challenges to Micro, Small, and Medium Enterprises (MSMEs), particularly in understanding consumer behavior and implementing effective marketing strategies. The marketing mix, serves as a framework to examine how these four elements interact in shaping consumer purchase intentions. The study employed a quantitative approach using a causal research design to determine the cause-and-effect relationship between the marketing mix variables and purchase intention. Data were collected from 32 respondents who had purchased or were familiar with the student entrepreneurship products. A saturated sampling technique was used, and data analysis was performed with SPSS version 27, including validity, reliability, classical assumption, and multiple linear regression tests. The findings reveal that product and price have a significant and positive effect on purchase intention, while place and promotion show a positive but not significant effect. The regression model indicates a strong relationship between the marketing mix and purchase intention, with an R² value of 0.844, meaning that 84.4% of purchase intention can be explained by the four variables. In conclusion, improving product innovation and pricing strategies is crucial to enhancing consumer purchase intention, while expanding distribution access and digital promotion can further strengthen market engagement. This study provides valuable insights for educational institutions to integrate practical marketing strategies into entrepreneurship programs, thereby increasing the competitiveness and sustainability of student-made products.
Co-Authors Ade Ridwan Anwar, Rijatul Aulia, Zahra Ayatullah, Ayi Caroline, Ivana Darma Jata, Anak Agung Gede Fachrudin, Aris Fahleji, Maulana Fahruqi, Nur Fuadi Fuadi Goni, Ahmad Hasanah, Tantri Inarto, Agoes Indrayanti, Aprilya Ismail, Muhammad Iqbal Jahro, Asri Nabila Juhaeri Latif Latif Maulana Maulana, Maulana Mesakh, Mesakh Muhidin Muhidin Musfiroh, Fifi Novitasari, Sela Permadi, Bambang Rahmatuloh, Riki RR. Ella Evrita Hestiandari Syafira, Alfina Yubaedah, Ida Yubaedah