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Edukasi Literasi Keuangan Digital Pada UMKM Binaan LLDIKTI Wilayah II Palembang Mellita, Dina; Fitriasuri, Fitriasuri; Misnawati, Desy; Elpanso, Efan; Noviardy, Andrian; Heriyanto, Heriyanto
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 4 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/pengabdian.v4i2.3013

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan edukasi tentang literasi keuangan digital untuk meningkatkan kapabilitas serta produktivitas bagi pelaku UMKM. Hal ini dikarenakan bahwa literasi keuangan digital merupakan kunci untuk mengoptimalkan potensi teknologi, mengelola keuangan secara efektif dan melindungi diri dari resiko transaksi online. Metode pendekatan yang digunakan ialah dengan mengadakan penyuluhan terhadap 10 UMKM pada program UMKM Merdeka Batch 2 LLDIKTI Wilayah II. Dari hasil pre-test dan post test diketahui bahwa terjadi peningkatan dalam hal pemahaman peserta program pengabdian. Sebelum diberikan edukasi mengenai keuangan digital tingkat literasi digital keuangan dari peserta adalah sebesar 45% dengan nilai rata-rata yang didapat sebesar 6,72 dari 15 soal yang diberikan. Setelah diberikan edukasi mengenai keuangan digital, tingkat pemahaman peserta naik 29% menjadi 74% dengan nilai rata-rata mencapai 12 dari 15 soal yang diberikan.

Pengambilan Keputusan Mahasiswa Dalam Berinvestasi pada Pojok Bursa Fitriasuri, Fitriasuri; Dinata, Muhammad Iskandar; Mellita, Dina; Elpanso, Efan; Noviardy, Andrian
MBIA Vol. 23 No. 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.3005

Students are the young generation who will face financial complexity and risk. Therefore, students must be smart and wise in managing their finances through investment activities. This research analyzes the influence of financial literacy, financial performance, experience regret, and motivation on students' investment decision-making. This research is quantitative research that uses primary data originating from distributing questionnaires. The sampling technique is a simple random sampling technique with the Slovin formula to determine size. The number of respondents in the sample was 88 people. The tests were instrument tests, hypothesis tests, classical assumption tests, and multivariate linear regression analysis. Research results based on the t-test show that financial literacy and financial efficacy influence each individual's investment decisions. Meanwhile, unpleasant experiences and motivation variables do not affect individual investment decisions. However, the F test results show that financial literacy, financial efficacy, unpleasant experiences, and motivation significantly influence students' investment decisions at the Faculty of Social Humanities, Bina Darma University Palembang. Keywords: Literacy, Efficacy, Experienced, Motivation, Investment Abstrak Mahasiswa adalah generasi muda yang akan menghadapi kompleksitas dan risiko finansial di masa depan. Oleh karena itu mahasiswa perlu cerdas dan bijak dalam mengelola keuangannya melalui kegiatan investasi. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, kinerja keuangan, perasaan menyesal dan motivasi terhadap pengambilan keputusan investasi mahasiswa. Penelitian ini merupakan penelitian kuantitatif yang menggunakan data primer yang berasal dari penyebaran kuesioner. Teknik pengambilan sampelnya adalah teknik simple random sampling dengan rumus Slovin untuk menentukan ukuran. Responden yang menjadi sampel berjumlah 88 orang. Pengujian yang dilakukan adalah uji instrumen, uji hipotesis, uji asumsi klasik, dan analisis regresi linier multivariat. Hasil penelitian berdasarkan uji t menunjukkan bahwa literasi keuangan dan efikasi keuangan berpengaruh terhadap keputusan investasi setiap individu. Sedangkan variabel penyesalan dan motivasi tidak berpengaruh terhadap keputusan investasi individu. Namun demikian berdasarkan hasil uji F menunjukkan bahwa tingkat literasi keuangan, efikasi keuangan, pengalaman yang tidak menyenangkan dan motivasi secara simultan mempunyai pengaruh yang signifikan terhadap keputusan investasi mahasiswa Fakultas Sosial Humaniora Universitas Bina Darma Palembang. Kata kunci: Literasi, Efikasi, Experienced Regret, Motivasi, Investasi

Work-life Balance Among Daily Worker Amid Covid-19: Differences Between Gender and Sector Mellita, Dina; Fitriasuri, Fitriasuri; Elpanso, Efan; Noviardy, Andrian
MBIA Vol. 23 No. 1 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v23i1.3200

This study aims to identify WLB in DW workers in the hospitality business during the COVID-19 pandemic in Palembang City. The hospitality business, which includes the lodging, travel and tourism, food and beverage (F&B), and recreation businesses affected by the pandemic, has changed the employment status of surviving workers to Daily Workers (DW). The reduced number of workers in this business has caused DW's workload to be heavier. Several previous studies noted that the high workload will disrupt workers' work-life balance. This study uses a causal-comparative study design to explore whether there are differences in WLB by gender and sectorally between the F&B and Lodging sectors during the pandemic. In this case, we saw WLB from the side of Time balance (TB), Involvement balance (IB), and Satisfaction balance (SB). Because the results of the normality test of the data indicate that the research data did not pass the test, We used the Mann-Whitney U Test non-parametric statistical to test the two samples in this study. Based on the test results, the WLB gender is different in the time balance variable, while from the sectoral side, WLB is different in the satisfaction balance variable. Keywords: Work-life Balance, Time Balance, Involvement Balance, Satisfaction Balance, Daily Worker, Hospitality Abstrak Penelitian ini bertujuan untuk mengidentifikasi keseimbangan kehidupan kerja (Worklife pada pekerja harian (Daily Worker/DW) di industri perhotelan selama pandemi Covid-19 di Kota Palembang. Industri perhotelan meliputi akomodasi, perjalanan dan pariwisata, makanan dan minuman (Food and Beverage/F&B), serta rekreasi, terkena dampak pandemi yang merubah status pekerja yang masih bertahan menjadi pekerja harian. Adanya pengurangan jumlah pekerja sebagai akibat kebijakan pembatasan mobilisasi selama pandemi menyebabkan beban kerja pekerja harian menjadi lebih berat. Beberapa studi sebelumnya mencatat bahwa beban kerja yang tinggi akan mengganggu keseimbangan kehidupan dan kerja tenaga kerja. Studi ini menggunakan disain komparatif kausal untuk mengeksplorasi apakah terdapat perbedaan dalam keseimbangan kehidupan kerja berdasarkan jenis kelamin dan antar sektor, yaitu sektor F7B dan akomodasi selama pandemi. Penelitian ini, WLB akan dilihat dari sisi Keseimbangan Waktu (Time Balance/TB) Keseimbangan Keterlibatan (Involvement Balance/IB) dan Keseimbangan Kepuasan (Satisfaction Balance/SB). Oleh karena hasil pengujian normalitas menunjukkan data yang tidak terdistribusi dengan normal, analisis penelitian ini menggunakan uji statistik non-parametrik Mann-Whitney U Test. Berdasarkan hasil pengujian diketahui bahwa WLB berdasarkan jenis kelamin berbeda pada variabel keseimbangan waktu, sementara dari sisi sektoral, WLB memiliki perbedaan dalam variabel keseimbangan kepuasan. Kata Kunci: Keseimbangan Kehidupan-Kerja, Keseimbangan Waktu, Keseimbangan Keterlibatan, Keseimbangan Kepuasan, Pekerja Harian, Hospitality

Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian pada Produk Kosmetik Wardah di Kota Palembang Elsalonica, Carla Mourina; Elpanso, Efan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5077

This study aims to determine the influence of celebrity endorsers and brand image on purchasing decisions on wardah cosmetic products in Palembang City. The population in this study were wardah customers in Palembang City, 90 samples were taken. The data collection method used in this study was obtained through a questionnaire. The data analysis technique used is multiple linear regression analysis. Based on the results of the analysis it was concluded that celebrity endorsers and brand image have a positive and significant partial effect on purchasing decisions on wardah cosmetic products in Palembang City. Through a simultaneous test, the results of celebrity endorser and brand image have a positive and significant simultaneous effect on purchasing decisions on wardah cosmetic products in Palembang City.

Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Minat Beli Pada PT Persada Palembang Raya Amalia, Putri; Elpanso, Efan
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.15166

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran digital dan kualitas produk terhadap minat beli pada PT. Persada Palembang Raya. Jenis penelitian asosiatif bertujuan untuk mengetahui pengaruh pemasaran digital dan kualitas produk sebagai variabel bebas dan minat beli sebagai variabel terikat. Sampel penelitian ini sebanyak 50 responden yang dipilih melalui teknik quota sampling. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh melalui metode kuesioner. Metode statistik yang digunakan dalam penelitian ini adalah Analisis Regresi Linier Berganda, yang menghasilkan persamaan Y = 9,047 + 0,526 X1 + 0,379 X2 + E. Uji hipotesis parsial (uji-t) menunjukkan bahwa pemasaran digital memiliki pengaruh positif signifikan terhadap minat beli, dan kualitas produk memiliki pengaruh positif signifikan terhadap minat beli. Uji hipotesis simultan (uji-F) menunjukkan bahwa pemasaran digital dan kualitas produk secara bersama-sama memiliki pengaruh positif signifikan terhadap minat beli.

Sosialisasi dan Edukasi Pengelolahan Piutang Sebagai Upaya Meningkatkan Profitabilitas Pada Rumah Sakit Pusri Palembang Putri, Seranti; Mellita, Dina; F, Fitriasuri; Elpanso, Efan; Noviardy, Andrian; H, Heriyanto
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2025): Januari
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14744451

To maintain financial stability and increase hospital profitability, accounts receivable management is essential. The purpose of this study was to assess the various approaches used to manage accounts receivable at Pusri Hospital, make policy recommendations, and increase hospital staff awareness and understanding through socialization and education. This study used a descriptive quantitative approach by analyzing financial data and conducting in-depth interviews with the head of the hospital's finance department. To determine how effective accounts receivable management is, activity and profitability ratio analysis was conducted. A conference with the head of the finance room was conducted to obtain information on current policies and practices, as well as to provide suggestions based on the results of the study. The results showed that the accounts receivable turnover of Pusri Hospital has fluctuated over the past three years. In 2022, accounts receivable turnover decreased drastically as a result of ineffective claims management. The results of the interviews showed that the hospital recognized the need for policy improvements, including the implementation of an ERP system to help manage accounts receivable in a more integrated and effective manner. This study led the hospital to commit to improving the accounts receivable management process, including socializing payment policies to patients. This study includes independent study findings that include strategic analysis and advice. They are expected to help Pusri Hospital increase profitability and maintain stable cash flow in the future.

Sosialisasi dan Edukasi Pengelolahan Piutang Sebagai Upaya Meningkatkan Profitabilitas Pada Rumah Sakit Pusri Palembang Putri, Seranti; Mellita, Dina; F, Fitriasuri; Elpanso, Efan; Noviardy, Andrian; H, Heriyanto
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2025): Januari
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14744451

To maintain financial stability and increase hospital profitability, accounts receivable management is essential. The purpose of this study was to assess the various approaches used to manage accounts receivable at Pusri Hospital, make policy recommendations, and increase hospital staff awareness and understanding through socialization and education. This study used a descriptive quantitative approach by analyzing financial data and conducting in-depth interviews with the head of the hospital's finance department. To determine how effective accounts receivable management is, activity and profitability ratio analysis was conducted. A conference with the head of the finance room was conducted to obtain information on current policies and practices, as well as to provide suggestions based on the results of the study. The results showed that the accounts receivable turnover of Pusri Hospital has fluctuated over the past three years. In 2022, accounts receivable turnover decreased drastically as a result of ineffective claims management. The results of the interviews showed that the hospital recognized the need for policy improvements, including the implementation of an ERP system to help manage accounts receivable in a more integrated and effective manner. This study led the hospital to commit to improving the accounts receivable management process, including socializing payment policies to patients. This study includes independent study findings that include strategic analysis and advice. They are expected to help Pusri Hospital increase profitability and maintain stable cash flow in the future.

Pengaruh Digital Marketing Terhadap Peningkatan Penjualan Pada Industri Kecil Menengah (IKM) Dinas Perindustrian Provinsi Sumatera Selatan (Studi Kasus IKM Jami’ah Riqzi Herbal di Daerah Plaju) Mareta, Nanda; Elpanso, Efan; Mellita, Dina; Fitriasuri, Fitriasuri; Noviardy, Andrian
Jurnal Penelitian Multidisiplin Bangsa Vol. 1 No. 8 (2025): Januari
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v1i8.315

Adapun tujuan penelitian ini untuk mengetahui pengaruh Digital Marketing terhadap Peningkatan Penjualan pada Industri Kecil Menengah (IKM)Dinas Perindustrian Provinsi Sumatera Selatan (Studi kasus IKM Jami’ah Riqzi Herbal di Daerah Plaju) Penelitian ini bertujuan untuk mengetahui dan mengukur seberapa besar pengaruh Digital Marketing terhadap Peningkatan Penjualan pada Industri Kecil Menengah (IKM)Dinas Perindustrian Provinsi Sumatera Selatan (Studi kasus IKM Jami’ah Riqzi Herbal di Daerah Plaju). Dalam penelitian ini diambil sebanyak 100 responden dengan pemilihan sampel menggunakan sampling jenuh. Jenis data yang digunakan dalam penelitian ini adalah data primer. Teknik pengumpulan data menggunakan kuesioner dengan skala likert. Metode analisis yang digunakan adalah metode regresi linier sederhana. Dari hasil uji t diketahui thitung variabel Digital Marketing sebesar 11,547 > ttabel 2,625. Maka thitung variabel Digital Marketing lebih besar dari ttabel atau thitung11,547 > ttabel 2,625. Dapat dinyatakan bahwa Ho ditolak dan Ha diterima, artinya ada pengaruh positif dan signifikan Digital Marketing (X) terhadap Peningkatan Penjualan (Y). Untuk hasil uji koefisien determinasi diketahui nilai Rsquare sebesar 0,707 atau sebesar 70,7%. Artinya variabel Digital Marketing(X) mempengaruhi variabel Peningkatan Penjualan (Y) sebesar 70,7%.

Sosialisasi Dan Edukasi Green Human Resource Management Pada Pegawai Dinas Perindustrian Sumatera Selatan Apriyanza, Muhammad; Mellita, Dina; Fitriasuri, Fitriasuri; Elpanso, Efan; Noviardy, Andrian
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): Februari 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i1.579

The development Over time, human resource management has changed, one which is the creation of ecologically friendly company activities by producing the concept of Green Human Resources Management (GHRM). Currently, Green Human Resource Management has become the main business strategy for substantial organizations where Human Resource Development has an active role in the work environment. Green resource management is a policies for environmentally conscious companies resource management Management is human resources that are aware of scientific disciplines aware of scientific disciplines by combining with maintain the sustainability of nature in company management. Green Human Resource Management is a program that helps create a green workforce that can understand and appreciate green culture in an organization that requires high-level technical and management skills in employees. Green Human Resource Management practices in supporting better environmental performance. The approach is a qualitative one that is based on empirical research by examining use in empirical research by examining use green human resources management in the industrial world based on” devotion results from various parties, with sources of national journals, international journals.

Pengaruh Kebutuhan Program Persiapan Pensiun Terhadap Kesiapan Pegawai ASN Dalam Menghadapi Masa Pensiun Pada Dinas Kearsipan Provinsi Sumatera Selatan Sari, Santika Mayang; Elpanso, Efan
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5645

In government agencies, most of the human resources are laid off due to retirement. Retirement or retirement is the final stage of serving a State Civil Apparatus (ASN) where at this stage, employees will leave their careers, leaving their attachment to the organization. The purpose of this study is to find out how much influence the needs of the retirement preparation program have on ASN readiness in facing retirement at the Archives Service of South Sumatra Province. The method used in this study is to use quantitative descriptive, and use a Likert scale as a measurement scale, for data analysis using simple linear regression. In this study, to determine the sample, the researcher used a saturated sampling model, namely a sampling technique where all members of the population were used as samples, then the questionnaire was distributed to 50 respondents and the data was processed using SPSS. Based on the results of the study, it shows that the need for a retirement preparation program (X) has a positive and significant effect on retirement readiness (Y). as well as the readiness of employees in facing retirement or the end of their working period. Keywords: Retirement Program Needs; Retirement Readiness.

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