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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Psychology and Health Science Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Orbit : Jurnal Ilmu Multidisiplin Nusantara
Wahyu Setyawati, Novita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
Co-Authors Achmad Akbar, Anggi Achmad Fauzi Dharmanto, Agus Dwikotjo Sri Sumantyo, Franciscus Dwikotjo Sri Sumantyo, Fransiscus Elzan Musyafa, Muhammad Farhanah Putri, Chayani Hadita, Hadita Humairoh, Humairoh Jiddal Masyruroh, Alifah Jumawan, Jumawan Khairani, Alma Mulyadi, Bagas Parluhutan, Bobby PUSPITA SARI, DESY Putri Maharani, Srirahayu Siti Komariah, Neng Sri Woelandari, Dewi Wahyu Anggoro, Wahyu Wijayanti, Murti