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All Journal Jurnal The Messenger ETNOSIA : Jurnal Etnografi Indonesia Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam JURNAL KOMUNIKATIO Jurnal Komunikasi Profesional JARES (Journal of Academic Research and Sciences) Journal of Media and Communication Science (JcommSci) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Al Huwiyah: Journal of Woman and Children Studies JOSAR (Journal of Students Academic Research) Jurnal Spektrum Komunikasi International Journal of Social, Economic, and Business
Hanna Nurhaqiqi
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Al-I

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Marketing Communication Strategy in the Instagram Account @BJN.Foodies as a Culinary Promotion Media in Bojonegoro City Zahra, Yanuba Arifatuz; Nurhaqiqi, Hanna
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26932

Abstract

Abstract: This study aims to analyze the marketing communication strategy used by the Instagram account @bjn.foodies as a culinary promotion medium in the city of Bojonegoro. The research method used is descriptive qualitative with the approach of The Circular Model of SoMe. Data were collected through interviews, observations, and documentation. The results show that @bjn.foodies successfully utilizes various Instagram features such as Reels, Stories, and Hashtags to increase visibility and interaction with the audience. The implemented marketing communications strategies include creating engaging content, optimizing posting times, and managing interactions and feedback from the audience. Additionally, interactive activities such as Q&A and giveaways help increase follower engagement and loyalty. Through this strategy, @bjn.foodies not only successfully promotes local culinary but also supports the development of SMEs in Bojonegoro
Digital Marketing Communication Strategy for Local Perfume Brand HMNS @hmns.id Putri, Rr. Tasya Amalia; Nurhaqiqi, Hanna
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 8, No 1 (2024): September 2024
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v8i1.26930

Abstract

Abstract:This research discusses the digital marketing communication strategy implemented by local perfume brand HMNS via the social media platform Instagram. The aim of this research is to determine the digital marketing communication strategy carried out by the local perfume brand HMNS. This research method uses qualitative descriptive research with data collection techniques carried out using observation, in-depth interviews, documentation and literature study. The results of this research show that the HMNS perfume brand uses various digital marketing strategies, including the use of Instagram as the main marketing media, the application of the Integrated Marketing Communication (IMC) concept with a focus on building relationships with customers, story telling strategies, the use of advertising, sales promotion and public relations. which is supported by the marketing mix concept.
Co-Authors Anggasani, Mahisa Gesty Asmara Devi, Ni Made Indira Bakir, Muhammad Rizqi Raihan Bergerat, Valentin Ceretto Cretto-Bergerat, Valentin Farikha Rachmawati Kusnarto Kusnarto Kusuma, Ade Mustikasari, Ratih Pandu Oktifani Winarti Oktifani Winarti Oktifani Winarti, Oktifani Putri, Rr. Tasya Amalia Ramadhani, Hilmy Yavi Ratih Pandu Mustikasari Ratih Pandu Mustikasari Rochmana, Sunnah Dwi Saputra, Eric Raynaldo Handy Yohanes Ivan Adi Kristianto Zahra, Yanuba Arifatuz Zainal Abidin Achmad