Article Per Year (5 Year)
p-Index From 2021 - 2026
4.687
P-Index
This Author published in this journals
All Journal DERIVATIF Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen SINERGI: Jurnal Ilmiah Ilmu Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) J-MAS (Jurnal Manajemen dan Sains) Jurnal Ilmu Manajemen dan Akuntansi Terapan Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan JCA (Jurnal Cendekia Akuntansi) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur JIEM : Journal Of International Entrepreneurship And Management Journal of Business, Technology, & Social Science Ilmu Manajemen Sosial Humaniora (JIMSH)
Nisrina Hamid
Universitas Muhammadiyah Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 37 Documents
Search

 1   2   3   4 
Stuck in the Experience: How Tiktok Shop Leverages Perceived Interactivity, Immersion, and Enjoyment in Purchase Decisions Nisrina Hamid; Indri Hapsari; Sri Wani
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.12913

Abstract

Initially a social media platform, TikTok has evolved into the most extensively downloaded medium for product promotion and sales, prompting both endorsement and critique. This study aims to explore the impact of enjoyment as a mediating variable between perceived interactivity, immersion, and buying decisions utilizing SEM-PLS analysis. Findings reveal that perceived interactivity and immersion significantly and positively influence enjoyment, yet perceived interactivity fails to significantly impact purchase decisions positively. Notably, enjoyment as a mediating variable demonstrates mediating effects on purchase decisions, with distinct degrees of mediation, including partial and full mediation.
An Analysis of the Continuance Intention of QRIS Users in Southeast Sulawesi Using the Expectation Confirmation Model (ECM) Nisrina Hamid; Muhammad Sofian Maksar; Yuan Swastika; Andi Meuthia Zulfaidah Tenripadang
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.15557

Abstract

The rapid growth of digital payment technologies has transformed how people conduct financial transactions in Indonesia. As one of the leading innovations, QRIS (Quick Response Code Indonesian Standard) plays a key role in promoting a cashless society across various regions. This study aims to analyze users’ continuance intention toward the use of QRIS in Southeast Sulawesi through the lens of the Expectation Confirmation Model (ECM) framework. Given the growing adoption of digital payment systems, the research seeks to systematically identify and evaluate the key determinants influencing users’ sustained usage behavior. Quantitative methods were applied by collecting data from 250 respondents who are QRIS users. The results of the analysis show that expectation confirmation and perceived usefulness have a significant influence on user satisfaction. However, despite high satisfaction, no significant relationship was found between satisfaction and intention to continue using. In addition, habit was shown to contribute positively to intention to continue. These findings highlight the importance of user experience and trust in digital services. This study recommends further exploration to understand other factors that may influence intention to continue using in the context of digital payment systems.
Exploring Mediation and Moderation in the Digital Transformation of Culinary SMEs Nisrina Hamid; Conny
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16195

Abstract

This study examines the influence of digital mindset on business performance among culinary MSMEs, with technology adoption as a mediating variable and Need for Stimulation (NST) as a moderating factor, highlighting psychological aspects in the digital transformation of the culinary sector. Employing a quantitative approach and an explanatory research design, data were collected from 125 culinary MSME actors in Kendari City through structured surveys and analyzed using Structural Equation Modeling. The findings reveal that a digital mindset positively affects technology adoption, but does not directly influence business performance; technology adoption serves as a significant mediator. NST was found to negatively moderate the relationship between technology adoption and business performance, indicating that excessive stimulation levels may hinder the effectiveness of technology implementation. This study extends the understanding of Optimal Stimulation Level Theory and emphasizes that while the digital mindset is a crucial prerequisite, it is not the sole determinant of improved business performance. The practical implication suggests the need for digital training programs that consider the psychological characteristics of business actors to enhance the effectiveness of digital transformation. However, the study is limited by its sample and cross-sectional design, and future research is recommended to adopt a longitudinal approach and explore alternative moderating variables.
Identifikasi Faktor Daya Saing UMKM di Buton Tengah Provinsi Sulawesi Tenggara dengan Pendekatan Fishbone Hamid, Nisrina; Rizaldi Makmur, Muhammad; Sofian Maksar, Muhammad; Lapau, Fitri
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 6 No. 2 (2024): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v6i2.642

Abstract

Penelitian ini bertujuan untuk menganalisis daya saing UMKM di Kabupaten Buton menggunakan pendekatan Analisis Fisbhone menggunakan pendekatan penelitian kualitiatif dengan jumlah informan 5 – 10 % dari jumlah total untuk setiap usaha. Metode pengambilan data melalui wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa UMKM di Kabupaten Buton Tengah menghadapi kendala SDM, permodalan, bahan baku, manajemen, dan teknologi, sehingga daya saing rendah. Pemberdayaan berbasis digital diperlukan, tidak hanya kemudahan perizinan atau bantuan finansial. Kolaborasi Pentahelix antara pemangku kepentingan merupakan model potensial untuk meningkatkan daya saing UMKM di Kabupaten Buton Tengah, melalui dukungan komprehensif bagi UMKM dalam bersaing di pasar lokal maupun global.
Pandangan Masyarakat Kolaka Utara Tentang Peran Mangrove sebagai Penyerap Carbon (Blue carbon) dalam Memitigasi Perubahan Iklim Hamid, Nisrina; Eliyanti Agus Mokodompit, Eliyanti
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.920

Abstract

This study examines the perceptions of the community in North Kolaka regarding blue carbon mangroves in the context of climate change mitigation. Using a descriptive qualitative approach, the research involved 200 respondents from two districts: Pakue and Watunohu. The results indicate that the majority of respondents have a high awareness of the importance of mangroves as carbon sinks and environmental protection. However, understanding of the blue carbon concept remains low, with 37.5% of respondents indicating they have a fair understanding. Furthermore, 88 % of respondents believe that mangroves play a crucial role in climate change mitigation. This study recommends more intensive educational programs to enhance knowledge and community involvement in sustainable mangrove management, in order to support efforts for mitigation and the preservation of mangrove ecosystems in North Kolaka Regency.
STRATEGI PEMASARAN DIGITAL AYAM GEPREK WARBOX DI KABUPATEN KOLAKA Adi, Yudistira; Sukotjo, Endro; Hamid, Nisrina
Mega Aktiva Vol 14, No 2 (2025): Agustus
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v14i2.825

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to optimize digital marketing strategies to enhance their business competitiveness. This study aims to analyze the implementation of digital marketing strategies and identify the challenges and obstacles encountered by Ayam Geprek Warbox in Kolaka Regency. This study employed a qualitative approach with a descriptive research design. The research informant was the owner of Ayam Geprek Warbox, who was purposively selected due to direct involvement in all digital marketing activities. Data were collected through in-depth interviews and documentation and analyzed using the Miles and Huberman interactive model, consisting of data collection, data reduction, data display, and conclusion drawing. The findings indicate that Warbox has implemented digital marketing by utilizing social media platforms such as WhatsApp, Facebook, and Instagram, which are aligned with the characteristics of local consumers, enabling effective and low-cost communication. However, the implementation remains constrained by unstructured and inconsistent content creation, low customer engagement, limited human resources with digital marketing competencies, and the absence of data-driven performance evaluation. The study concludes that digital marketing has contributed positively to the business development of Warbox. Nevertheless, optimizing its effectiveness requires strengthening human resource capabilities, developing more structured content planning, increasing customer engagement, and implementing analytics-based evaluation to support more effective digital marketing strategies.ABSTRAK Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengoptimalkan strategi pemasaran digital sebagai upaya meningkatkan daya saing usaha. Penelitian ini bertujuan untuk menganalisis implementasi strategi pemasaran digital serta mengidentifikasi hambatan dan tantangan yang dihadapi Ayam Geprek Warbox di Kabupaten Kolaka. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif. Informan penelitian adalah pemilik Ayam Geprek Warbox yang dipilih secara purposive karena berperan langsung dalam seluruh aktivitas pemasaran digital. Pengumpulan data dilakukan melalui wawancara mendalam dan dokumentasi, sedangkan analisis data menggunakan model Miles dan Huberman yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pemasaran digital Warbox telah memanfaatkan platform media sosial seperti WhatsApp, Facebook, dan Instagram yang disesuaikan dengan karakteristik konsumen lokal sehingga mampu menciptakan komunikasi yang efektif dan berbiaya rendah. Namun, implementasinya masih menghadapi berbagai kendala, seperti konten pemasaran yang belum terencana dan konsisten, rendahnya interaksi pelanggan, keterbatasan sumber daya manusia yang menguasai digital marketing, serta belum diterapkannya evaluasi berbasis data. Penelitian ini menyimpulkan bahwa pemasaran digital telah memberikan kontribusi terhadap pengembangan usaha Warbox, tetapi optimalisasi strategi memerlukan peningkatan kompetensi sumber daya manusia, penyusunan konten yang lebih terstruktur, peningkatan engagement pelanggan, serta penerapan evaluasi berbasis analitik untuk meningkatkan efektivitas pemasaran digital.
Pandangan Masyarakat Kolaka Utara Tentang Peran Mangrove sebagai Penyerap Carbon (Blue carbon) dalam Memitigasi Perubahan Iklim Hamid, Nisrina; Eliyanti Agus Mokodompit, Eliyanti
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.920

Abstract

This study examines the perceptions of the community in North Kolaka regarding blue carbon mangroves in the context of climate change mitigation. Using a descriptive qualitative approach, the research involved 200 respondents from two districts: Pakue and Watunohu. The results indicate that the majority of respondents have a high awareness of the importance of mangroves as carbon sinks and environmental protection. However, understanding of the blue carbon concept remains low, with 37.5% of respondents indicating they have a fair understanding. Furthermore, 88 % of respondents believe that mangroves play a crucial role in climate change mitigation. This study recommends more intensive educational programs to enhance knowledge and community involvement in sustainable mangrove management, in order to support efforts for mitigation and the preservation of mangrove ecosystems in North Kolaka Regency.
Co-Authors ., Niati Adi, Yudistira Al Asy Ari Adnan Hakim An Najjar M. Thahir Andi Meuthia Zulfaidah Tenripadang Asgar, Muhammad Conny Conny, Conny Eliyanti Agus Mokodompit, Eliyanti Heni Pujiastuti Inayah Abdillah Rabbani Indri Hapsari Kabupaten Kolaka, Balitbang La Ode Alimusa Lapau, Fitri Makmur, Muhammad Rizaldi Ma’mum, Sitti Zakiah Muhammad Sofian Maksar Muhammad Yusuf Musaba, Alim Nurafiah Aswawi Refrianti, Dewi Rizaldi Makmur, Muhammad Rizky, Selvi Diliyanti Rosniatin, Rosniatin Sofian Maskar, Muhammad Sri Wani Sukotjo, Endro WAODE MARATUN SHALEHA Wulansari, Wiwin Putri Yuan Swastika Zulkifli Zulkifli