Article Per Year (5 Year)
p-Index From 2021 - 2026
2.127
P-Index
This Author published in this journals
All Journal Dia: Jurnal Administrasi Publik JURNAL PENGABDIAN KEPADA MASYARAKAT Gorontalo Agriculture Technology Journal Jurnal Informasi Sains dan Teknologi (ISAINTEK) Journal Of Human And Education (JAHE) Jurnal Inovasi Dan Pengabdian Kaa Mieera Jurnal Abdimas Indonesia
Ramadhana, Arga
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Revitalisasi Ekonomi Pesisir Berbasis Tradisi Kera Kera: Kajian Business Model Canvas di Teluk Berau dengan Pendekatan Partisipatif Pongsapan, Marchelyn; Ramadhana, Arga; Novita Fransisca
Jurnal Informasi, Sains dan Teknologi Vol. 8 No. 2 (2025): Desember: Jurnal Informasi Sains dan Teknologi
Publisher : Politeknik Negeri FakFak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/isaintek.v8i2.381

Abstract

Penelitian ini bertujuan mengembangkan strategi ekonomi pesisir berkelanjutan di Teluk Berau, Distrik Kokas, Kabupaten Fakfak, melalui integrasi tradisi lokal kera-kera ke dalam kerangka Business Model Canvas (BMC). Tradisi kera-kera berfungsi sebagai mekanisme adat untuk melestarikan sumber daya alam serta meningkatkan kesejahteraan masyarakat melalui pengelolaan hasil laut secara kolektif. Penelitian ini menggunakan pendekatan kualitatif deskriptif partisipatoris, dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dokumentasi, dan diskusi kelompok terarah. Analisis data dilakukan dengan model interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa praktik buka tutup kera-kera berdampak pada peningkatan kuantitas dan kualitas hasil tangkapan, mendorong aktivitas ekonomi lokal, serta membentuk dasar model BMC yang merefleksikan kearifan lokal dan prinsip keberlanjutan. Analisis SWOT digunakan untuk merumuskan strategi adaptif dalam menghadapi peluang dan ancaman internal maupun eksternal. Penelitian ini menawarkan kebaruan ilmiah melalui integrasi tradisi adat ke dalam model bisnis modern sebagai upaya revitalisasi ekonomi pesisir sekaligus pelestarian lingkungan. Temuan ini menjadi rujukan dalam pengembangan strategi ekonomi berbasis kearifan lokal dan pedoman kebijakan daerah.
Penerapan Strategi Branding dalam Pengembangan Usaha Mikro Aneka Keripik Mama Uni di Kabupaten Fakfak: The Implementation of Branding Strategies for Micro-Enterprise Development: A Case Study of Aneka Keripik Mama Uni in Fakfak Regency Sakinah, Nur; Saputri , Tri Bata Biru; Ramadhana, Arga; Roy, Andi
Jurnal Inovasi dan Pengabdian Kaa Mieera Vol. 4 No. 1 (2026): April: Jurnal Inovasi dan Pengabdian Kaa Mieera
Publisher : Politeknik Negeri Fakfak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60000/jipkam.v4i1.34

Abstract

According to Law No. 20 of 2008, micro enterprises in Indonesia are defined as businesses owned by individuals or sole proprietorships meeting specific asset and turnover criteria. Aneka Keripik Mama Uni, an micro enterprise that has operated for 10 years in Fakfak Regency, yet it still face challenges such as weak branding and limited distribution channels. This community service project aims to provide recommendations and implement effective branding strategies to support the partner's business development. The results demonstrate a significant branding transformation through the rebranding of the business to Camilan Baye. The strategy implementation encompasses the development of five core components: brand identity, brand image, brand personality, brand positioning, and brand elements. Specifically, the program produced modern and informative packaging designs for five product variants Garlic Peanuts, Hidden Peanuts, Fried Spicy Taro, Banana Chips, and Garlic Sticks complete with the Indonesian Halal logo, "100% Indonesia" labels, and clear contact information. Furthermore, marketing reach was expanded through Facebook social media optimization and the creation of offline promotional media in the form of standing banners. The implementation of this activity has successfully enhanced the partner's knowledge, skills, and capabilities in visual trend-based product design and marketing digitalization to support business sustainability in a competitive market.
INOVASI DESAIN KEMASAN BERBASIS TREN VISUAL UNTUK MENARIK KONSUMEN DI PASAR Suloi, Andi Fitra; Ramadhana, Arga; Nurmiati, Nurmiati; Pongsapan, Marchelyn
Jurnal Abdimas Indonesia Vol 8, No 1 (2026): JURNAL ABDIMAS INDONESIA
Publisher : Universitas Muhammadiyah Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26751/jai.v8i1.3252

Abstract

Product packaging plays a crucial role in protecting products while enhancing their attractiveness and market value. In the national market, packaging design functions as an essential visual communication and promotional tool. However, many micro, small, and medium enterprises (MSMEs) have not fully optimized the potential of packaging due to limited knowledge, technology, and resources. The challenges faced by the partner enterprises include the use of simple and conventional packaging designs, limited understanding of packaging functions, constraints in human resources and design technology, and the absence of a strong visual identity. The purpose of this activity is to improve the packaging design skills of business actors and to assist MSMEs in increasing their competitiveness in the market. The program began with surveys and direct observations at production sites to identify the actual conditions of processing activities, the challenges encountered by MSMEs, and the quality of existing packaging, which was found to be relatively basic. The observation results indicated that MSME actors required enhanced understanding of packaging functions, sanitation, visual identity, and branding techniques. The next stage involved workshops and training sessions that provided materials on the strategic functions of packaging, visual design elements, labeling techniques, and examples of modern packaging. Through discussions and hands-on practice, participants gained new insights into the importance of packaging as a product communication tool and a marketing strategy. Design mentoring was then conducted intensively to assist MSMEs in developing more professional packaging designs. Participants were facilitated in using design software and produced several new packaging concepts that were more attractive, informative, and featured a strong product identity. A significant increase in participants’ knowledge was observed, rising from only 23% who understood the importance of packaging prior to the activity to 72% after the training.
Co-Authors Fitra Suloi, Andi Fourthson, Muh. Fathan Hakim, Muh Haidir Irul Kuliahsari, Dessy eka Maryati Maryati Maryati Mury, Zainab Ndruru, Eldad Chalis Natha Nias Novita Fransisca Nur Sakinah Nurmiati Nurmiati Nursakinah, Nursakinah Pongsapan, Marchelyn Putri, Anindyaningrum Zainal Rahman, Reski Roy, Andi Saputri , Tri Bata Biru Sriwijaya, Reski Rahman Suloi, Andi Fitra Suloi, Fitra Syam, Silva Fapia Wailussy, Isring