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Satisfaction-Mediated Effects of Halal Label, Product Quality, and Islamic Service on Customer Loyalty: Maqasid-Shariah Perspective Nur Muammalatul Fauzah; Ahmad Makhtum
Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Vol. 10 No. 2 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jm.v10i2.22250

Abstract

The rapid expansion of Indonesia’s halal food industry highlights the need to understand how halal compliance, product performance, and Islamic ethical values shape consumer behavior, particularly among Generation Z. This study examines the direct and indirect effects of Halal Labeling, Product Quality, and Islamic Service on Customer Satisfaction and Customer Loyalty at Richeese Factory Indonesia, employing a mixed methods sequential explanatory design. The quantitative phase involved 100 Generation Z respondents in East Java selected through purposive sampling, with data analyzed using validity and reliability testing, classical assumption tests, multiple linear regression, and the Sobel test. The results indicate that Product Quality and Islamic Service significantly influence Customer Satisfaction, whereas Halal Labeling does not. Customer Satisfaction significantly enhances Customer Loyalty and mediates the effects of Product Quality and Islamic Service but does not mediate the influence of Halal Labeling. The qualitative interpretation, guided by maqāṣid al-sharī‘ah, reveals that while halal certification fulfills ḥifẓ al-dīn and is legally mandated by the Halal Product Assurance Law (UU No. 33/2014), loyalty is primarily shaped through ṭayyib product quality (ḥifẓ al-nafs) and ethical service practices (ḥifẓ al-māl). The study underscores the need for integrative halal management that aligns regulatory compliance with experiential value to foster sustainable consumer loyalty.Keywords: Customer Loyalty; Customer Satisfaction; Halal Label; Islamic Services; Product Quality
Analisis Potensi Sertifikasi Halal Lewat Kesiapan Pelaku Usaha Mikro dan Kecil Produk Unggulan Makanan dan Minuman di Madura Ahmad Makhtum; Muhammad Ersya Faraby
IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Vol. 3 No. 2 (2024): Volume 3 Nomor 2 Tahun 2024
Publisher : STAI Al-Mas'udiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69768/ji.v3i2.57

Abstract

Halal certification is an important part of creating an ecosystem for the halal product industry. The existence of halal certification will be an indicator of guaranteeing the availability of halal products for the community, as in Law No. 33 of 2014 concerning halal product guarantees. Therefore, product design for the implementation of halal product policies is an important part of building a halal product ecosystem, especially given the readiness of business actors. If the readiness of business actors, whose number is dominant in this case, is MSEs, then the process of implementing halal certification can be properly mapped and will become an important part of local design to create a halal product ecosystem to guarantee halal products. This research uses a qualitative method for explore readiness aspect for MSE’s in Pamekasan and Sampang districts, which are regencies in Madura, with Islamic nuances in everyday life. Some MSEs are ready to face the halal certification policy on the basis of business development and sustainability aspects.