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All Journal Irfani Jurnal Ilmiah Peuradeun Journal of Vocational Education and Automotive Technology PROFICIO: Jurnal Pengabdian Masyarakat Edu Cendikia: Jurnal Ilmiah Kependidikan Bulletin of Science Education CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Pepadu
Hasyim HS, Ahmad Fuad
STAI Syubbanul Wathon Magelang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Journal : CONSEN: Indonesian Journal of Community Services and Engagement

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Digitalization of Marketing as an Effort to Increase Sales of Agricultural Products : Digitalisasi Pemasaran Sebagai Upaya Meningkatkan Penjualan Produk Pertanian Muchammad Muchammad; Purwanto Purwanto; Maryono Maryono; Miswan Ansori; Ahmad Fuad Hasyim
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 3 No. 2 (2023): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v3i2.890

Abstract

Regional development in rural areas is required to play a more intensive role in catching up with other regions in Indonesia and face global competition. Micro, Small, and Medium Enterprises (MSMEs) have an essential role in development in Indonesia. One of the MSMEs that produce many agricultural products is in Tlogo Hamlet, Sutopati Village. The resulting product is processed agriculture, which has been innovated into various types of ready-to-sell food and beverages that are still conventional in their daily marketing. The era of information technology continues to multiply, and people must be aware of technological developments supporting their businesses. This activity aims to empower the community by digitizing the sale of agricultural products. The results of the dedication produced are in the form of increasing the ability of MSME actors to market their products online. MSME actors also have digital marketing online buying and selling accounts on several e-commerce sites.
Co-Authors Alfianto, Achmad Nur Ansori, Miswan Aqmilannaja, Annisa Ulya Budiyanto Budiyanto Dakusta Puspitasari, Dakusta Djamil, Abdul Dwi Fitria Nur Azizah Ibnu Firmansyah, Ibnu In'amuzzahidin, Muh Laili Syarifa Maryono Maryono Milna Wafirah Miskiya, Zakiyyatul Muchammad Muchammad Muhamad Sholikhun Muhammad Sholikhun Muwafaqotun Nasichah Nuraedhi Apriyanto Purwanto, Purwanto Rifa’i, Fuad Yanuar Akhmad Rizky Putri Antiwi Rizky Putri Antiwi Rochmawan, Muhammad Rizky Rosowulan, Titis Sari, Dakusta Puspita Sholikhun, Muhammad Wijaya, Roma