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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas
Sari, Puti Embun
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Journal : Jurnal Pengabdian Masyarakat Dharma Andalas

 1 
Digital Marketing: Strategi Efektif dalam Meningkatkan Promosi Usaha Siswa SMKN 2 Pariaman Sari, Puti Embun; Mariyanti, Eka; Abdilla, Mohammad; Maivalinda, Maivalinda; Sukma, Tri; Vanisya, Winda; Srihasnita, Rita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1893

Abstract

Digital marketing activities are an important element in entrepreneurial promotion activities, considering that all forms of activities, especially in the business sector, have gone through the digitalization stage, so that understanding in the digital marketing process must be improved and not to be left behind then goals can continue to be achieved. The use of digital marketing is needed to improve entrepreneurial marketing skills in students of SMK Negeri 2 Pariaman, and students can implement digital marketing and are able to increase their business potential.Digital marketing is an effort to market products with digital media and internet networks, such as Google Business, WhatsApp Business, Instagram, Tiktok, Canva and other platforms. One of the applications of digital marketing in business is the use of Canva. This activity provides guidance on the use of digital marketing with the Canva platform, from designing to utilizing it in student business activities.
Edukasi Konsep Pariwisata Berbasis Masyarakat Untuk Meningkatkan Pemahaman Manajemen Destinasi Siswa SMKN 2 Pariaman Bidang Studi Keahlian Pariwisata Mariyanti, Eka; Maivalinda, Maivalinda; Abdilla, Mohammad; Sari, Puti Embun; Sukma, Tri; Vanisya, Winda; Caniago, Rita Sri Hasnita; Wandi, Agus; Konceta, Nesa Dela
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1917

Abstract

Community-Based Tourism (CBT) is an approach that emphasizes active community participation in managing tourism destinations to create sustainable economic, social, and environmental benefits. This community service program aims to enhance students' understanding of CBT concepts and destination management through interactive education. Activities include socialization, workshops, and evaluations using pre-test and post-test assessments to measure the program's effectiveness. A total of 85 students from the hospitality and culinary fields participated in this program. Evaluation results showed an increase in the average understanding score from 65.4 in the pre-test to 87.2 in the post-test, indicating the effectiveness of the applied learning methods. Additionally, interviews with students and teachers revealed increased awareness of the importance of community involvement in tourism management. This education program not only improved conceptual understanding but also encouraged students' creativity in developing innovative ideas for tourism development in Pariaman City. With enhanced knowledge and awareness of CBT, students are expected to contribute to sustainable tourism management in the future.
Penyuluhan Motivasi Dan Cara Menetapkan Program Studi Yang Tepat Di Perguruan Tinggi Kepada Pelajar SMAN 1 Dan SMAN 2 KOTO XI TARUSAN Ezizwita, Ezizwita; Sari, Puti Embun; Sovita, Ingra; Arita, Enny; Turay, Tiara; Srihasnita, Rita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1955

Abstract

Dunia pendidikan di Indonesia saat ini masih menghadapi berbagai permasalahan. Walau pun pemerintah sudah berusaha keras mengubah kondisi pendidikan menjadi lebih baik, akan tetapi belum cukup untuk mengatasi berbagai masalah seperti masih kurang memadainya sarana dan prasarana pendidikan, kurangnya kualitas pendidik, mahalnya biaya pendidikan, pola pikir masyarakat tentang pendidikan, dan lain sebagainya. Masalah ini harus menjadi perhatian bagi segenap elemen bangsa, termasuk pihak Perguruan Tinggi, untuk segera mencarikan solusinya demi meningkatkan mutu pendidikan di negeri ini. Keterbatasan biaya dan keharusan membantu orang tua dalam memenuhi kebutuhan sehari-hari menjadi alasan atas kurangnya minat siswa-siswi SMA untuk melanjutkan pendidikannya ke jenjang yang lebih tinggi. Sedangkan bagi siswa yang ingin melanjutkan pendidikan ke perguruan tinggi, juga memiliki dilema tersendiri yaitu belum mengetahui banyak informasi tentang program studi dan perguruan tinggi yang akan dipilih. Melihat kondisi di atas, program pengabdian ini mempunyai tujuan meningkatkan motivasi para siswa untuk melanjutkan pendidikan ke jenjang yang lebih tinggi dan memberi informasi tentang dunia perguruan tinggi dalam menggapai masa depan yang lebih baik. Dalam pengabdian ini target luaran yang dicapai yaitu artikel yang dipublikasikan. Metode yang digunakan dalam kegiatan ini yaitu memberikan penyuluhan materi pembekalan dan motivasi serta dilanjutkan dengan tanya jawab demi meningkatkan minat kuliah siswa.
Co-Authors Azman, Heru Aulia Caniago, Rita Sri Hasnita Enny Arita, Enny Arita Ezizwita, Ezizwita Fitri, Mellyna Eka Yan Indra, Badriatan Konceta, Nesa Dela Maivalinda, Maivalinda Mariyanti, Eka Mohammad Abdilla Siska Lusia Putri Sovita, Ingra Srihasnita, Rita Tri Sukma, Tri Turay, Tiara Vanisya, Winda Wahyuni, Popi Wandi, Agus