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Azman, Heru Aulia
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E-TRUST AND E-SERVICES FOR THE HALAL PRODUCT IN JAPAN ELSANDRA, YESI; AZMAN, HERU AULIA; YULIANTO, ARDHIAN AGUNG
JEBI (Jurnal Ekonomi dan Bisnis Islam) Vol 7, No 1 (2022): Januari - Juni 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.226 KB) | DOI: 10.15548/jebi.v7i1.265

Abstract

The aim of the research is to describe the halal product among Muslim communities in Japan. Japan provides many facilities to serve halal food in Japan to show enthusiasm become a world role model of halal products. The Muslim community in Japan practices online transactions between them and they bought halal products in e-commerce by word of mouth. Most of the halal products in Japan are imported from Muslim countries. For the Indonesian Muslim community in Japan, e- trust becomes an important instrument for deciding to buy online halal products. Descriptive qualitative research is conducted to describe the fact, conditions, and phenomena regarding the halal industry in Japan. The result shows that the Muslim community in Japan needs the availability of halal products and services. E-trust and e-services to a halal online store became an important role to influence the Muslim community in Japan in making transactions.
Kegiatan Pengabdian Kepada Masyarakat Sosialisasidan Pendampingan Sertifikasi Halal Bagi UMKM Di Kota Padang Rahmaita, Rahmaita; Murniati, Murniati; Raflis, Ratnawati; Wijaya, Riani Sukma; Fernanda, Dedi; Thahirah, Khadijah Ath; Azman, Heru Aulia; Zai, Tri Swastati Faozi; Afriansyah, Afriansyah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 2 No 2 (2024): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v2i2.1259

Abstract

Halal merupakan segala kebutuhan dalam penggunaan benda-benda seperti makanan, minuman dan obat-obatan yang tidak mengandung / tercampur dengan sesuatu yang diharamkan. Badan Penyelenggara Jaminan Produk Halal Kementrian Agama mulai menerapkan peraturan bahwa semua produk makanan yang mengandung unsure hewani harus bersertifikat halal pada 17Oktober 2019. Sertifikasi halal merupakan fatwa tertulis Majelis Ulama Indonesia yang menyatakan kehalalan suatu produk sesuai dengan syariat Islam. Sertifikat halal berfungsi sebagai salah satu alat bagi UMKM untuk meningkatkan nilai tambahproduk yang dihasilkan, serta memberikan ketenangan bagi konsumen, terutama bagi konsumen Muslim.Namun, kesadaran masyarakat terhadap pentingnya sertifikasi halal masih sangat rendah, sehingga kurang dari 50% UMKM di Sumatera Barat yang sudah memiliki sertifikasi halal. UMKM diharapkan untuk menerapkan Sistem Jaminan Halal sehingga mutu dan kualitas produk bahkan integritas suatu unit usaha menjadi lebih baik dimata konsumen. Situasi ini mendorong tim pengabdian untuk memberikan sosialisasi dan pendampingan kepada para pelaku UMKM. Tim Pengabdian berharap dapat memfasilitasiUMKM dalam meningkatkan kesadaran akan pentingnya sertifikasi halal bagi produk-produknya dan membantu para pelaku UMKM dalam proses pengajuan sertifikasi halal untuk produknya.
Strategi Pengembangan Sentra Kuliner di Kabupaten Solok Azman, Heru Aulia; Putri, Siska Lusia; Fitri, Mellyna Eka Yan; Sari, Puti Embun; Indra, Badriatan; Wahyuni, Popi
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1298

Abstract

This research aims to analyze determining the location of a strategic culinary center area and formulating recommendations and policies for developing culinary centers in Solok Regency. The method used in this research is a qualitative descriptive approach with the data analysis technique used is the location ranking method and strategy formulation using the SWOT analysis approach. Based on the results of the location ranking of several locations that were used as options in selecting the location for the Solok Regency culinary center, the Singkarak Dock Area is the location with the highest ranking compared to other alternatives, so this area is recommended as the location for the Solok Regency culinary tourism center.Furthermore, based on the results of the strategy formulation using the SWOT analysis approach, the potential for culinary center development is in cell V category, which means that for future development, the culinary center is in the Hold and Maintain position. The strategy in this cell focuses on avoiding lost sales and lost profits Abstrak Penelitian ini bertujuan untuk menganalisis penentuan lokasi pusat kuliner strategis dan merumuskan rekomendasi serta kebijakan untuk pengembangan pusat-pusat kuliner di Kabupaten Solok. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan teknik analisis data menggunakan metode peringkat lokasi dan formulasi strategi menggunakan pendekatan analisis SWOT. Berdasarkan hasil peringkat lokasi dari beberapa lokasi yang digunakan sebagai opsi dalam pemilihan lokasi untuk pusat kuliner Kabupaten Solok, Area Pelabuhan Singkarak adalah lokasi dengan peringkat tertinggi dibandingkan dengan alternatif lainnya, sehingga area ini direkomendasikan sebagai lokasi untuk pusat pariwisata kuliner Kabupaten Solok. Selanjutnya, berdasarkan hasil formulasi strategi menggunakan pendekatan analisis SWOT, potensi pengembangan pusat kuliner berada dalam kategori sel V, yang berarti bahwa untuk pengembangan di masa depan, pusat kuliner berada dalam posisi Tetap dan Pertahankan. Strategi di dalam sel ini berfokus pada menghindari kerugian penjualan dan kerugian laba
Pemanfaatan Aplikasi Canva sebagai Strategi Penguatan Citra UMKM Rezki Berkah Sehati Mariyanti, Eka; Astri, Renita; Vitri, Gusni; Azman, Heru Aulia; Lusia, Siska; Srihasnita, Rita; Indrayeni, Indrayeni; Abdilla, Mohammad; Nasrah, Rasidah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1825

Abstract

This community service activity aims to enhance the graphic design and digital marketing skills of members of UMKM Rezki Berkah Sehati in West Sumatra. Through Canva application training, participants are expected to create more attractive and effective promotional materials and strengthen their products' visual identity. In addition to the training, the Pusat Studi Pengembangan Nagari (PSPN) of Universitas Dharma Andalas also facilitated the UMKM to showcase their products through a booth at a mini UMKM bazaar. The results of this training showed a significant improvement in graphic design understanding, as well as the use of social media for product promotion. Despite some challenges related to the limited time for intensive mentoring, this activity successfully enhanced the competitiveness of UMKM and opened broader market opportunities. Moving forward, the development of training materials and the expansion of collaboration with various stakeholders will further strengthen the entrepreneurial ecosystem in West Sumatra.
Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjungan Berulang Wisatawan Milenial ke Bukittinggi Azman, Heru Aulia; Elsandra, Yesi
AMAR (Andalas Management Review) Vol. 4 No. 1 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.1.1-17.2020

Abstract

Penelitian ini bertujuan untuk mengetahui factor-faktor yang mempengaruhi minat kunjungan berulang wisatawan milenial ke Bukittinggi. Yang menjadi objek penelitian ini adalah wisatawan milenial yang melakukan kunjungan ke Bukittinggi. Adapun jumlah sampel penelitian adalah 96 orang dengan teknik penarikan sampel purposive sampling. Jenis data yang digunakan dalam penelitian ini yaitu data primer dan data sekunder. Data primer bersumber dari pendapat masing-masing sampel penelitian dengan menggunakan kuesioner, untuk mengetahui respon sampel penelitian mengenai pengaruh Push faktor dan Pull faktor terhadap minat kunjungan berulang wisatawan milenial. Sedangkan data sekunder bersumber dari jurnal-jurnal sebelumnya, buku, media internet, annual report . Data primer yang didapat kemudian dianalisa dengan cara melakukan pengujian dengan teknik analisa regresi linear berganda. Hasil penelitian menunjukan bahwa factor pendorong dan factor penarik memberikan pengaruh secara positif signifikan terhadap kunjungan berulang wisatawan milenial ke Bukittinggi.
Edukasi Dan Sosialisasi Financial Technology (FINTECH) Pada Pelajar SMK 2 Dan SMK Cendana Kota Padang Panjang Azman, Heru Aulia; Octavera, Sari; Fernanda, Dedi; Thahirah, Khadijah Ath; Wijaya, Riani Sukma; Murniati, Murniati
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1946

Abstract

Perkembangan Era Society 5.0 yang ditandai dengan pencatatan data elektronik (big data). Selain itu, keberadaan konektivitas internet ke perangkat fisik (internet of things) menjadikan pencatatan buku besar elektronik (block chain) sebagai sistem baru dalam teknologi saat ini. Kebutuhan manusia untuk mendapatkan informasi dan berbagai layanan elektronik lainnya semakin meningkat dikarenakan oleh kemajuan teknologi yang sangat pesat. Era digitalisasi telah merasuk ke seluruh sendi kehidupan manusia termasuk salah satunya di bidang keuangan yang dikenal dengan istilah Financial Technology (Fintech). Perkembangan Fintech beberapa tahun terakhir ini sangat signifikan. Tercatat per tahun 2022 di Indonesia, Fintech berbasis pembayaran ada 58, Fintech berbasis Lending mencapai 164 dan fintech berbasis crowd funding ada 2 dengan lebih dari 74 triliun rupiah transaksi pinjaman online. Walaupun di satu sisi, Fintech memberikan manfaat dan berbagai kemudahan bagi Masyarakat, namun di sisi lain Fintech juga menyebabkan permasalahan-permasalahan yang membahayakan bagi Masyarakat bahkan generasi muda. Salah satu kasus yang paling viral saat ini adalah pinjaman online yang juga rentan terjadi pada generasi Z. Beberapa faktor yang membuat Generasi Z rentan terjerat pinjol, di antaranya: rendahnya literasi keuangan, Gaya hidup yang tidak bijak, tekanan sosial untuk mengikuti teman, Perilaku FOMO dan YOLO, dan kebiasaan membagikan informasi pribadi di media sosial.Oleh karena itu, perlu dilakukan edukasi dan sosialisasi mengenai Fintech agar generasi Z dapat terhidar dari bahaya pinjaman online dan memahami penggunaan Fintech dengan lebih bijaksana. Pengabdian ini dilakukan di SMK 2 dan SMK Cendana Kota Padang Panjang. Pengabdian ini dilakukan dengan bentuk sosialisasi kepada pelajar/siswa.
Pengaruh Tingkat Margin terhadap keputusan dalam memilih pembiayaan bank syariah dengan religiusitas sebagai variable moderasi Putri, Siska lusia; Azman, Heru Aulia; Sari, Puti Embun
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2044

Abstract

The customer's decision to choose the financing product to use is a form of customer confidence. This belief arises because customers are satisfied with the financing products they will use. This research aims to determine the influence of margin levels on customers' decisions to choose financing products with religiosity as a moderating variable. The research population is all customers who take out financing at Sharia Bank. The research sample was taken using purposive sampling as many as 96 respondents. The research results conclude that the margin level has a positive but not significant effect on financing decisions and religiosity moderates the relationship between the margin level and financing decisions but is not significant
Pengaruh Promosi dan Wom Terhadap Keputusan Mahasiswa Melanjutkan Pendidikan di Universitas Swasta Kota Padang yang Dimediasi Kepercayaan Saputra, Yuda; Azman, Heru Aulia
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 27 No 2 (2025): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v27i2.1892

Abstract

This study aims to determine the influence of promotion and word of mouth on students' decisions to continue their education at private universities in Padang, mediated by student trust. The population in this study consists of students from Universitas UNIDHA, UPI, and Adzkia, class of 2023, totaling 4,348 students. The sample was determined using the Raosoft sample size calculator, resulting in 227 respondents. Data was collected through questionnaire distribution and analyzed using SmartPLS 4.0. The hypothesis testing results indicate that: (1) Promotion has a positive and significant effect on students' decisions to continue their education at private universities. (2) Word of mouth has a positive and significant effect on students' decisions to continue their education at private universities. (3) Promotion has a positive and significant effect on trust. (4) Word of mouth has a positive and significant effect on trust. (5) Trust has a positive and significant effect on students' decisions to continue their education at private universities. (6) Promotion has a positive and significant effect on students' decisions to continue their education at private universities through trust as a mediating variable. (7) Word of mouth has a positive and significant effect on students' decisions to continue their education at private universities through trust as a mediating variable. Trust is influenced by promotion and word of mouth by 74.4%, while the remaining 25.6% is influenced by other variables not included in this study. Meanwhile, students' decisions to continue their education at private universities are influenced by promotion and word of mouth by 67.4%, with the remaining 32.6% affected by other variables. The most influential variable is word of mouth on trust, with a contribution of 59.5%. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh promosi dan word of mouth terhadap keputusan mahasiswa melanjutkan pendidikan di universitas swasta kota padang yang dimediasi oleh kepercayaan mahasiswa. Populasi dalam penelitian ini mahasiswa universitas Unidha, UPI, dan Adzkia angkatan 2023 yang berjumlah 4.348 mahasiswa dengan penerikan sampel menggunakan raosoft sample size calculator sehingga sampel sebanyak 227 mahasiswa. Data diperoleh dengan melakukan penyebaran kuesioner kemudian diolah dan diuji dengan menggunakan SmartPls 4.0. Dari penelitian yang dilakukan diketahui berdasarkan hasil pengujian hipotesis menunjukkan 1). Promosi berpengaruh positif dan signifikan terhadap keputusan mahasiswa melanjutkan pendidikan di universitas swasta, 2). Word of mouth berpengaruh positif dan signifikan terhadap keputusan mahasiswa melanjutkan pendidikan di universitas swast, 3). Promosi berpengaruh positif dan signifikan terhadap kepercayaan, 4). Promosi berpengaruh positif dan signifikan terhadap kepercayaan, 5). Kepercayaan berpengaruh positif dan signifikan terhadap keputusan mahasiswa melenjutkan pendidikan di Universitas swasta, 6). Promosi berpengaruh positif dan signifikan terhadap keputusan mahasiswa melanjutkan pendidikan di universitas swasta melalui kepercayaan sebagai variabel mediasi, 7). Word of mouth berpengaruh positif dan signifikan terhadap keputusan mahasiswa melanjutkan pendidikan di universitas swasta melalui kepercayaan sebagai variabel mediasi. Kepercayaan dipengaruhi oleh variabel promosi dan word of mouth sebesar 74,4% sedangkan sisanya 25,6% dipengaruhi oleh variabel lain yang tidak ada pada penelitian ini. Selanjutnya variabel keputusan mahasiswa melanjutkan pendidikan di universitas swasta dipengaruhi oleh promosi dan word of mouth sebesar 67,4% sedangkan sisanya 32,6% dipengaruhi oleh variabel lain yang tidak ada pada penelitian ini. Serta variabel yang paling berpengaruh yaitu word of mouth terhadap kepercayaan sebesar 59,5%
Selective Dimensions of Memorable Tourism Experience and Their Influence on Revisit Intention Verinita, Verinita; Suryaningsih, Ika Barokah; Hendrayati, Heny; Suziana, Suziana; Azman, Heru Aulia
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 1 (2025): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i1.56070

Abstract

This study explores the influence of Memorable Tourism Experience (MTE) dimensions on tourists’ revisit intention in West Sumatra. While MTE is widely acknowledged in tourism literature, limited studies have empirically disentangled which subdimensions—such as hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge—are truly consequential in the regional tourism context. Employing an explanatory, cross-sectional design with a purposive sample of 143 respondents, data were analyzed using Partial Least Squares (PLS). The results reveal that only hedonism, local culture, and meaningfulness significantly affect revisit intention. Novelty, refreshment, involvement, and knowledge showed no measurable impact. These findings challenge assumptions that all MTE elements equally drive loyalty, highlighting a more selective emotional-cognitive mechanism in tourist behavior. Practically, local tourism authorities should prioritize emotionally resonant and culturally grounded experiences to strengthen destination appeal and policy alignment with national tourism development goals.
Analisis Strategi Pemasaran Produk KUR PT BNI Cab. Tanjung Pinang Syafyeni, Alber; Azman, Heru Aulia
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 3 (2025): Mei-Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i3.2660

Abstract

In order to provide support for the development of MSMEs, the Government of the Republic of Indonesia is collaborating with BNI to distribute People's Business Credit (KUR). For the 2023 budget year, BNI received a target allocation for KUR distribution of IDR 36.5 trillion. In order to optimize the absorption of the National KUR ceiling and pay attention to the achievement of BNI's KUR distribution performance, it has been decided that the BNI KUR distribution target will be IDR 18 trillion according to the Letter of the Coordinating Ministry for the Economy of the Republic of Indonesia No. B/PK.KUR/153/D.I.M.EKON/09/2023 dated September 25, 2023. The objectives of this study are (1) to determine the strengths and weaknesses of BNI tjg pinang in increasing the market share of KUR products for opportunities and threats (2) To formulate marketing strategies in increasing the market share of KUR products. This study uses a qualitative descriptive method using field research, namely research conducted in the field in the real scene. Through the research results, it is known that Based on the results of the EFAS Analysis, it is known that the main opportunity for Bank BNI Tanjung Pinang branch lies in the attribute of Government support for the development of MSMEs with a score of 4.861953, then the second and third attributes have the same score of 4.609428, these attributes are the increasing needs of the community for KUR products and Having cooperation with Bank Agents, Cooperatives, farmer/fisherman groups and others. Furthermore, the results of the study related to the threat from the external environment, the highest assessment is in the attribute of the similarity of strategies used with other competitors with a score of 0.942761. Next is the change in rules/provisions from the local or central government 1.87991 then the third highest assessment is in the attribute of wide marketing area coverage with a score of 1.523008. Thus, the same marketing strategy is a real threat which is an external factor that must be watched out for. Based on the Cartesian SWOT diagram, the results show that Bank BNI Tanjung Pinang branch is currently implementing an important strategy to minimize risk by spreading funds to various instruments. This strategy helps reduce dependency, increase profits, and increase knowledge.
Co-Authors Afriansyah Afriansyah Fernanda, Dedi Fitri, Mellyna Eka Yan Heny Hendrayati Ika Barokah Suryaningsih Indra, Badriatan Indrayeni, Indrayeni Lusia, Siska Mariyanti, Eka Mohammad Abdilla Murniati . Nasrah, Rasidah Raflis, Ratnawati Rahmaita Rahmaita, Rahmaita RAMADHANIEL, FAJRY Renita Astri Saputra, Yuda Sari, Puti Embun Siska Lusia Putri Srihasnita, Rita Suziana, Suziana Syafyeni, Alber Thahirah, Khadijah Ath Verinita, Verinita Vitri, Gusni Wahyuni, Popi Wijaya, Riani Sukma Yesi Elsandra Yulianto, Ardhian Agung Zai, Tri Swastati Faozi