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All Journal Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas
Sari, Puti Embun
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Strategi Pengembangan Sentra Kuliner di Kabupaten Solok Azman, Heru Aulia; Putri, Siska Lusia; Fitri, Mellyna Eka Yan; Sari, Puti Embun; Indra, Badriatan; Wahyuni, Popi
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1298

Abstract

This research aims to analyze determining the location of a strategic culinary center area and formulating recommendations and policies for developing culinary centers in Solok Regency. The method used in this research is a qualitative descriptive approach with the data analysis technique used is the location ranking method and strategy formulation using the SWOT analysis approach. Based on the results of the location ranking of several locations that were used as options in selecting the location for the Solok Regency culinary center, the Singkarak Dock Area is the location with the highest ranking compared to other alternatives, so this area is recommended as the location for the Solok Regency culinary tourism center.Furthermore, based on the results of the strategy formulation using the SWOT analysis approach, the potential for culinary center development is in cell V category, which means that for future development, the culinary center is in the Hold and Maintain position. The strategy in this cell focuses on avoiding lost sales and lost profits Abstrak Penelitian ini bertujuan untuk menganalisis penentuan lokasi pusat kuliner strategis dan merumuskan rekomendasi serta kebijakan untuk pengembangan pusat-pusat kuliner di Kabupaten Solok. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan teknik analisis data menggunakan metode peringkat lokasi dan formulasi strategi menggunakan pendekatan analisis SWOT. Berdasarkan hasil peringkat lokasi dari beberapa lokasi yang digunakan sebagai opsi dalam pemilihan lokasi untuk pusat kuliner Kabupaten Solok, Area Pelabuhan Singkarak adalah lokasi dengan peringkat tertinggi dibandingkan dengan alternatif lainnya, sehingga area ini direkomendasikan sebagai lokasi untuk pusat pariwisata kuliner Kabupaten Solok. Selanjutnya, berdasarkan hasil formulasi strategi menggunakan pendekatan analisis SWOT, potensi pengembangan pusat kuliner berada dalam kategori sel V, yang berarti bahwa untuk pengembangan di masa depan, pusat kuliner berada dalam posisi Tetap dan Pertahankan. Strategi di dalam sel ini berfokus pada menghindari kerugian penjualan dan kerugian laba
Analisis Persepsi Pemilih Terhadap Penampilan Calon Dan Dampaknya Terhadap Pemilihan Calon Perempuan Dalam Pemilu 2024 Mariyanti, Eka; Sari, Puti Embun; Putri, Siska Lusia
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1317

Abstract

This research explores the relationship between candidate appearance, Low Information Voters, and female voters' evaluations of female candidates in the 2024 Legislative Election in West Sumatra to understand the factors influencing female voters' evaluations of female candidates in the context of local politics. The research sample consists of female voters in West Sumatra selected using purposive sampling technique with a total of 385 participants. The research findings indicate that candidate appearance significantly influences the evaluations of candidates by legislative voters in West Sumatra. These findings underscore the importance of candidate appearance in shaping voter judgments, particularly in situations where political information is limited. Additionally, the research reveals that the need for cognition positively and significantly influences the evaluations of female candidates by novice voters, indicating that novice voters who tend to think deeply and critically are inclined to give more positive evaluations of female candidates. Furthermore, the inclination to vote also has a positive and significant influence on candidate evaluations by novice voters, suggesting that a strong intention to vote motivates novice voters to pay closer attention to candidates and provide more positive evaluations. Abstrak Penelitian ini mengeksplorasi hubungan antara penampilan calon, pemilih dengan pengetahuan politik rendah (Low Information Voters), dan evaluasi pemilih perempuan terhadap calon perempuan dalam Pemilihan Legislatif 2024 di Sumatera Barat untuk memahami faktor-faktor yang mempengaruhi evaluasi pemilih perempuan terhadap calon perempuan dalam konteks politik lokal. Sampel penelitian adalah pemilih perempuan di Sumatera Barat yang dipilih menggunakan teknik purposive sampling dengan jumlah 385. Hasil penelitian menunjukkan bahwa penampilan calon memiliki pengaruh positif dan signifikan terhadap evaluasi calon oleh pemilih legislatif di Sumatera Barat. Temuan ini menyoroti pentingnya penampilan calon dalam pembentukan penilaian pemilih, terutama dalam situasi di mana informasi politik terbatas. Selain itu, penelitian juga menemukan bahwa kebutuhan akan kognisi berpengaruh positif dan signifikan terhadap evaluasi calon perempuan oleh pemilih pemula, menunjukkan bahwa pemilih pemula yang cenderung untuk berpikir secara mendalam dan kritis cenderung memberikan penilaian yang lebih positif terhadap calon perempuan. Selanjutnya, kecenderungan untuk memberikan suara juga memiliki pengaruh positif dan signifikan terhadap evaluasi calon oleh pemilih pemula, menunjukkan bahwa niat yang kuat untuk memberikan suara mendorong pemilih pemula untuk lebih memperhatikan calon secara seksama dan memberikan penilaian yang lebih positif.
Domestic Tourist Experience Quality sebagai Kunci Sukses Pengembangan Wisata Halal di Sumatera Barat Mariyanti, Eka; Putri, Siska Lusia; Sari, Puti Embun
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1567

Abstract

West Sumatra is included in the top 10 provinces that are prioritised in the development of halal tourism in Indonesia, West Sumatra proves that they are in the top 5 category of Indonesia's halal tourism provinces in the GMTI and IMTI surveys. The label as a halal tourist destination can certainly attract Muslim tourists to visit West Sumatra to welcome Visit Beautiful West Sumatra 2023. This study seeks to explain the influence of Halal Experience variables, tourist experience quality, on revisit intention and perceived value variables and tourist satisfaction as mediating variables. The sampling in this study used a non-probability sampling method with purposive sampling technique, namely the criteria for domestic tourists or archipelago tourists who have visited West Sumatra. This research is assisted by SEM-PLS statistical software which is used to evaluate the model and measurement structure, the research design is quantitative and descriptive. The population in this study were 226 tourists who had visited West Sumatra who were assisted by the G*power tool to get the number of respondents. Abstrak Sumatera barat termasuk dalam 10 besar provinsi yang diprioritaskan dalam pengembangan wisata halal di Indonesia, Sumatera Barat membuktikan bahwa mereka masuk kategori top 5 provinsi wisata halal Indonesia dalam survei GMTI dan IMTI. Label sebagai destinasi wisata halal tentunya dapat menarik wisatawan muslim untuk berkunjung ke Sumatera Barat untuk menyambut Visit Beautiful West Sumatra 2023. Penelitian ini berusaha menjelaskan pengaruh variabel Halal Experience, tourist experience quality, terhadap revisit intention serta variable perceived value dan tourist satisfaction sebagai variable mediasi. Adapun pengambilan sampel dalam penelitian ini menggunakan metode non probability sampling dengan teknik purposive sampling yaitu dengan Kriteria wisatawan domestik atau wisatawan nusantara yang pernah berkunjung ke Sumatera Barat. Penelitian ini dibantu oleh software statistik SEM-PLS yang digunakan untuk mengevaluasi model dan struktur pengukuran, desain penelitian adalah kuantitatif deskriptif. Populasi dalam penelitian ini adalah 226 wisatawan yang pernah berkunjung ke Sumatera Barat yang dibantu tools G*power untuk mendapatkan jumlah responden.
Digital Marketing: Strategi Efektif dalam Meningkatkan Promosi Usaha Siswa SMKN 2 Pariaman Sari, Puti Embun; Mariyanti, Eka; Abdilla, Mohammad; Maivalinda, Maivalinda; Sukma, Tri; Vanisya, Winda; Srihasnita, Rita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1893

Abstract

Digital marketing activities are an important element in entrepreneurial promotion activities, considering that all forms of activities, especially in the business sector, have gone through the digitalization stage, so that understanding in the digital marketing process must be improved and not to be left behind then goals can continue to be achieved. The use of digital marketing is needed to improve entrepreneurial marketing skills in students of SMK Negeri 2 Pariaman, and students can implement digital marketing and are able to increase their business potential.Digital marketing is an effort to market products with digital media and internet networks, such as Google Business, WhatsApp Business, Instagram, Tiktok, Canva and other platforms. One of the applications of digital marketing in business is the use of Canva. This activity provides guidance on the use of digital marketing with the Canva platform, from designing to utilizing it in student business activities.
Edukasi Konsep Pariwisata Berbasis Masyarakat Untuk Meningkatkan Pemahaman Manajemen Destinasi Siswa SMKN 2 Pariaman Bidang Studi Keahlian Pariwisata Mariyanti, Eka; Maivalinda, Maivalinda; Abdilla, Mohammad; Sari, Puti Embun; Sukma, Tri; Vanisya, Winda; Caniago, Rita Sri Hasnita; Wandi, Agus; Konceta, Nesa Dela
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1917

Abstract

Community-Based Tourism (CBT) is an approach that emphasizes active community participation in managing tourism destinations to create sustainable economic, social, and environmental benefits. This community service program aims to enhance students' understanding of CBT concepts and destination management through interactive education. Activities include socialization, workshops, and evaluations using pre-test and post-test assessments to measure the program's effectiveness. A total of 85 students from the hospitality and culinary fields participated in this program. Evaluation results showed an increase in the average understanding score from 65.4 in the pre-test to 87.2 in the post-test, indicating the effectiveness of the applied learning methods. Additionally, interviews with students and teachers revealed increased awareness of the importance of community involvement in tourism management. This education program not only improved conceptual understanding but also encouraged students' creativity in developing innovative ideas for tourism development in Pariaman City. With enhanced knowledge and awareness of CBT, students are expected to contribute to sustainable tourism management in the future.
Penyuluhan Motivasi Dan Cara Menetapkan Program Studi Yang Tepat Di Perguruan Tinggi Kepada Pelajar SMAN 1 Dan SMAN 2 KOTO XI TARUSAN Ezizwita, Ezizwita; Sari, Puti Embun; Sovita, Ingra; Arita, Enny; Turay, Tiara; Srihasnita, Rita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1955

Abstract

Dunia pendidikan di Indonesia saat ini masih menghadapi berbagai permasalahan. Walau pun pemerintah sudah berusaha keras mengubah kondisi pendidikan menjadi lebih baik, akan tetapi belum cukup untuk mengatasi berbagai masalah seperti masih kurang memadainya sarana dan prasarana pendidikan, kurangnya kualitas pendidik, mahalnya biaya pendidikan, pola pikir masyarakat tentang pendidikan, dan lain sebagainya. Masalah ini harus menjadi perhatian bagi segenap elemen bangsa, termasuk pihak Perguruan Tinggi, untuk segera mencarikan solusinya demi meningkatkan mutu pendidikan di negeri ini. Keterbatasan biaya dan keharusan membantu orang tua dalam memenuhi kebutuhan sehari-hari menjadi alasan atas kurangnya minat siswa-siswi SMA untuk melanjutkan pendidikannya ke jenjang yang lebih tinggi. Sedangkan bagi siswa yang ingin melanjutkan pendidikan ke perguruan tinggi, juga memiliki dilema tersendiri yaitu belum mengetahui banyak informasi tentang program studi dan perguruan tinggi yang akan dipilih. Melihat kondisi di atas, program pengabdian ini mempunyai tujuan meningkatkan motivasi para siswa untuk melanjutkan pendidikan ke jenjang yang lebih tinggi dan memberi informasi tentang dunia perguruan tinggi dalam menggapai masa depan yang lebih baik. Dalam pengabdian ini target luaran yang dicapai yaitu artikel yang dipublikasikan. Metode yang digunakan dalam kegiatan ini yaitu memberikan penyuluhan materi pembekalan dan motivasi serta dilanjutkan dengan tanya jawab demi meningkatkan minat kuliah siswa.
Pengaruh Tingkat Margin terhadap keputusan dalam memilih pembiayaan bank syariah dengan religiusitas sebagai variable moderasi Putri, Siska lusia; Azman, Heru Aulia; Sari, Puti Embun
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2044

Abstract

The customer's decision to choose the financing product to use is a form of customer confidence. This belief arises because customers are satisfied with the financing products they will use. This research aims to determine the influence of margin levels on customers' decisions to choose financing products with religiosity as a moderating variable. The research population is all customers who take out financing at Sharia Bank. The research sample was taken using purposive sampling as many as 96 respondents. The research results conclude that the margin level has a positive but not significant effect on financing decisions and religiosity moderates the relationship between the margin level and financing decisions but is not significant
Optimalisasi Peran Masyarakat Lokal dalam Pelayanan Prima sebagai Penggerak Ekonomi Kreatif di Kawasan Kota Tua Padang Mariyanti, Eka; Wijaya, Riani Sukma; Abdilla, Mohammad; Fatma, Siti; Kobal, Hardinalis; Sari, Puti Embun; Marvidola, Triska; Putra, Ramadhani Kirana; Nasrah, Rasidah
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 4 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v4i2.2479

Abstract

This community service activity focuses on strengthening excellent service as a key strategy for enhancing tourism and the creative economy in the Kota Tua Padang area. The topic was selected based on the strategic role of service quality in shaping tourist satisfaction, destination image, and the sustainability of community-based tourism. The activity was implemented using a participatory approach through education, training, simulation, and mentoring of tourism actors and local communities. The results indicate positive changes in participants’ attitudes and service behavior, particularly in hospitality, responsiveness, empathy, and awareness of cleanliness and safety within the destination area. In addition, the activity increased community awareness of the potential of creative economy sectors as drivers of local economic growth. These findings confirm that excellent service is not only a determinant of tourist satisfaction but also an important instrument for strengthening community-based tourism and creative economic development.
Gastronomy Experience sebagai Determinan Perilaku Kunjungan Ulang Wisatawan Nusantara ke Kota Padang Mariyanti, Eka; fatma, Siti; Kobal, Hardinalis; sari, Puti Embun; Marvidola, Triska; Putra, Ramadhani Kirana; Nasrah, Rasidah
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 28 No 1 (2026): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v28i1.2481

Abstract

Co-Authors Azman, Heru Aulia Caniago, Rita Sri Hasnita Enny Arita, Enny Arita Ezizwita, Ezizwita Fitri, Mellyna Eka Yan Indra, Badriatan Kobal, Hardinalis Konceta, Nesa Dela Maivalinda, Maivalinda Mariyanti, Eka Marvidola, Triska Mohammad Abdilla Nasrah, Rasidah Putra, Ramadhani Kirana Siska Lusia Putri Siti Fatma Sovita, Ingra Srihasnita, Rita Tri Sukma, Tri Turay, Tiara Vanisya, Winda Wahyuni, Popi Wandi, Agus Wijaya, Riani Sukma