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All Journal Jurnal Manajemen Teknologi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science JURNAL WIDYA GANESWARA Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pengabdian Masyarakat Asia Journal Of World Science Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sri Hartono
Universitas Mercu Buana
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : journal of consumer science

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The Influence of Product Quality, Brand Image and Promotion on Financing Decision with Customer Interest as Mediating Variable Rusmiyati Rusmiyati; Sri Hartono
Journal of Consumer Sciences Vol. 7 No. 1 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.1.20-33

Abstract

The competition of consumer finance companies is increasing. This condition is beneficial for consumers due to many choices from finance companies. This study was structured to analyze the effect of brand image, product quality, and promotion on financing decisions mediated by customer interest. The population was customers of company XXY of 2.810 people in Jabodetabek, with a total sample of 130 respondents selected using simple random sampling. Data analysis applied Partial Least Square (Smart-PLS) version 3.0. The results proved that brand image, product quality, and promotion had a positive and significant impact on customer interest and financing decisions. In addition, it is concluded that customer interest can mediate the influence of brand image, product quality, and promotion on customer financing decisions. Therefore, it is recommended that the company prepare customer education steps regarding the benefits or benefits obtained if they decide to use the company as a means of financing.
The Antecedents of Intention to Use Telemedicine Fitri Kinasih Husnul Khotimah; Idqan Fahmi; Sri Hartono
Journal of Consumer Sciences Vol. 7 No. 2 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.2.97-115

Abstract

The Covid-19 pandemic has accelerated the adoption of technology in various sectors, one of which is the healthcare industry. Telemedicine users increased during the Covid-19 pandemic, but only 10% of Indonesia's population. This study aims to analyze the factors influencing the intention to use telemedicine. This research uses a descriptive quantitative method. The sampling technique used non-probability sampling with a voluntary sampling technique. Data analysis applied Structural Equation Modeling using LISREL version 8.8. Data were obtained from 225 respondents in Greater Jakarta and Greater Bandung from January to March 2022, but only 192 were included in the analysis. The results showed that the intention to use telemedicine was directly influenced by attitude (A) and indirectly influenced by interrelated variables such as trust (T), perceived ease of use (PEU), perceived usefulness (PU), information quality (IQ), service quality (SrQ), and system quality (SQ). Implications that telemedicine service providers can apply to increase the use of telemedicine are to create the best experience, user friendly, provide complete information, and increase the reliability of information systems.
Co-Authors Agustinus Hariadi Djoko Purwanto Anees Janee Ali Christina Catur Widayati Fitri Kinasih Husnul Khotimah Fitria Ichsani Idqan Fahmi Istiatin Leonard Parsaoran, Edward Mohamad Fazli Sabri Mohammad Fazli Sabri Muhamad Maizar Muhammad Ismail Nia Kusuma Wardhani R. Eddy Nugroho Rina Astini Rusmiyati Rusmiyati Sonny Indrajaya Sugianto, La Ode Suprapto Suprapto Tine Yuliantini Tukhas Shilul Imaroh Wijoseno, Aryo Winda Widianty Yanto Ramli Zarwin, Zarwin Zikri Muhammad