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All Journal JURNAL BISNIS STRATEGI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Journal of Indonesian Management Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains
Arini, Eti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH CONTENT MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN JAM TANGAN MEREK ALEXANDRE CHRISTIE (Studi Kasus Pada Toko Tickclock Kota Bengkulu) Alpino, Nopiyen; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6487

Abstract

This research aims to determine the influence of Content Marketing and Product Quality on Purchase Decisions for Alexandre Chritie Brand Watches (case study at the Tickclock Store in Bengkulu City), both partially and simultaneously. There are several factors that will be discussed in this research, including Content Marketing and Product Quality. The object of this research is consumers at the Tickclock watch shop, precisely located on Jl. Putri Gading Cempaka No. 6, Bawah, Ratu Samban District, Bengkulu City. The sampling method uses a non- probability technique, namely accidental sampling. The number of respondents in this research was 140 respondents. The data collection method used a questionnaire. The data analysis technique in this research uses instrument testing, classical assumption testing, respondent response analysis, multiple linear regression analysis, hypothesis testing and coefficient of determination analysis. The results of this research show that Content Marketing has a positive and significant effect on purchasing decisions, then Product Quality has a positive and significant effect on purchasing decisions. So, from the results of the research that has been carried out it can be concluded that Content Marketing and Product Quality have a partial and simultaneous influence on the decision to purchase Alexandre Chritie brand watches at the Tickclock Store in Bengkulu City Keywords: Content Marketing, Product Quality and Purchasing Decisions
SOSIALISASI MANFAAT MENABUNG SEJAK DINI DI DESA PAGAR BESI BENGKULU TENGAH Ande Putra, Gery; Arini, Eti; Galy Njoman Ari Pribowo, Muhamad
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 3 No. 3 (2023): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jimakukerta.v3i3.6039

Abstract

Anak-anak di Desa Pagar Besi perlu disosialisasikan tentang manfaat menabung semasa kecil. Disiplin keuangan sejak dini memberikan keuntungan baik bagi individu maupun kemajuan sosial ekonomi masyarakat. Dalam situasi seperti ini, perlu adanya upaya untuk mendidik anak tentang pentingnya menabung sejak dini agar dapat memberikan mereka kesadaran akan kebiasaan baik dan manfaatnya di masa depan. Berikut beberapa ide kegiatan yang dapat dimanfaatkan untuk mensosialisasikan manfaat menabung bagi anak di Desa Pagar Besi, Kecamatan Meringi Sakti, Kabupaten Bengkulu Utara: 1. Membuat Rencana Kegiatan 2. Pendekatan Partisipatif 3. Pelatihan dan Edukasi 4. Penggunaan Media Komunikasi 5. Role Model 6. Melakukan kegiatan menabung yang praktis sejak kecil 7. EvaluasiSebagai bentuk pengabdian saya dalam kegiatan Kuliah Kerja Nyata (KKN) yaitu saya membantu anak-anak untuk menambah wawasannya tentang Sosialisasi Menabung Sejak Dini kepada anak-anak disekitaran lokasi desa pagar besi. Materi yang saya berikan ini yaitu meliputi 3 nilai diantaranya yaitu bagaimana cara pengolahan uang dengan baik, bagaimana hidup sederhana, dan gunanya menabung.Anak-anak di Desa Pagar Besi, perlu disosialisasikan tentang manfaat menabung semasa kecil. Dalam situasi seperti ini, perlu adanya upaya untuk mendidik anak tentang pentingnya menabung sejak dini agar dapat memberikan mereka kesadaran akan kebiasaan baik dan manfaatnya di masa depan.    
PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK WARDAH DI TOKO MY LOVA KOTA BENGKULU Pamisti, Nensy; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 2 (2024): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i2.206

Abstract

This study aims to determine "The Influence of Brand Image and Promotion on Consumer Purchasing Decisions on Wardah Products at My Lova Store in Bengkulu City", both partially and simultaneously. The type of research used is quantitative research. The population in this study is consumers of Wardah products at the My Lova Store in Bengkulu City, using a non-probability sampling technique, which means that samples are taken randomly, namely consumers who visit the Wardah product stand at the My Lova Store in Bengkulu City. Based on the results of these tests, the brand image variable has a positive and significant effect on consumer purchasing decisions. Promotional variables have a positive and significant effect on consumer purchasing decisions. Brand image and promotion together have a positive and simultaneous effect on the purchase decision variable. Keyword: Brand Image, Promotions, Purchase Decisions
The Effect of Promotion Through Utilization of Social Media Instagram Account @Bengkulu_Guitar on Guitar Purchase Decisions (At Bengkulu Guitar on Jalan Kalimantan, Kota Bengkulu) Prajayu , Al Iqsan Dwi; Arini, Eti
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.277

Abstract

This study aims to determine the effect of promotion through the use of the Instagram account @bengkulu_gutar on the purchase decision of a guitar at Bengkulu Guitar on Jalan Kalimantan, Bengkulu City. The sample in this study were 99 consumers who made purchases of guitars at Bengkulu Guitar. The data collection technique used a questionnaire. The analysis technique used is simple linear regression, coefficient of determination and hypothesis testing. The results showed the results of linear regression with the equation Y = 25.939 + 0.482X. This means that if X (promotion through the use of social media Instagram) has increased by one unit, then Y (economic activity) will increase by 0.482 times. The coefficient of determination of the R square is 0.254. This means that promotion through the use of Instagram social media has an influence on purchasing decisions by 25.4% while the rest (100-25.4% = 74.6%) is influenced by other causal factors which were not examined in this study. Promotion through the use of social media Instagram has a significant effect on purchasing decisions (Y) at Bengkulu Guitar, this is evidenced by hypothesis testing which shows a significant value (sig α = 0.000 <0.05). This means that H_0 is rejected and H_a is accepted
The Effect of Service Quality, Product Quality, and Price on Customer Loyalty (Case Study on Robusta Coffee Customers Kec. Kepahiang Kab. Kepahiang) Sari, Ayu Puspita; Arini, Eti
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.285

Abstract

The purpose of this study was to determine the effect simultaneously between Service Quality, Product Quality, and Price on Customer Loyalty in Robusta Coffee Shop, Kepahiang District, Kepahiang District. This study uses a research method using purposive sampling sample, data collection using research instruments, data analysis quantitatively. The population in this study were 95 customers at the Coffe Robusta shop, Kepahiang District, Kepahiang Regency. There are several data analysis techniques used in this research, including using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that the variables of Service Quality (X1), Product Quality (X2) and Price (X3) have a partial or simultaneous effect on Customer Loyalty in the Robusta Coffee shop, Kepahiang District, Kepahiang District. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 1.824 + 0.452 (X1) + 0.259 (X2) + 0.234 (X3).
The Effect Of Role Conflict And Job Authority On Employee Job Satisfaction At Pt Erajaya Group, Bengkulu City Finthariasari, Meilaty; Harini, Ririn; Arini, Eti; Firdaus, Nio
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6948

Abstract

This study aims to determine the Conflict of Role and Work Authority on Job Satisfaction of employees at PT. Erajaya Group Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including Role Conflict and Work Authority. The object of this research is the employees of PT. Erajaya Group Bengkulu City, totaling 37 people. In this study the authors used data collection methods by means of observation, distributing questionnaires or questionnaires and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear analysis, determinant coefficients, and also hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the Role Conflict (X1) and Job Authority (X2) variables have a partial or simultaneous effect on employee job satisfaction at PT. Erajaya Group Bengkulu City. From the results of multiple linear regression, the regression equation obtained is as follows: Y = 1.420 + 0.536 (X1) + 0.626 (X2).
PENGARUH SELF-EFFICACY, SOFT SKILL DAN HARD SKILL TERHADAP KESIAPAN KERJA MAHASISWA SEBAGAI GENERASI Z DI ERA REVOLUSI INDUSTRI 4.0 Putri, Ananda Zania; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of self-efficacy, soft skills, and hard skills on the work readiness of Faculty of Economics and Business students, Class of 2022, at Universitas Muhammadiyah Bengkulu as Generation Z in the era of the Industrial Revolution 4.0. This research employs a descriptive quantitative approach, with the research subjects being FEB students from the 2022 cohort at Universitas Muhammadiyah Bengkulu. The study population consists of 288 students, and the sample size is determined using Slovin’s formula, resulting in 74 respondents. Data collection is conducted through questionnaires using an ordinal scale as the measurement tool. The data analysis techniques include multiple linear regression analysis and hypothesis testing. The research findings indicate that self-efficacy and soft skills have a positive but not significant influence on work readiness, while hard skills have a positive and significant influence on work readiness. The F-test (simultaneous test) results show that self-efficacy, soft skills, and hard skills collectively have a significant influence on the work readiness of Faculty of Economics and Business students, Class of 2022, at Universitas Muhammadiyah Bengkulu as Generation Z in the era of the Industrial Revolution 4.0.. Keywords: Self-efficacy, Soft Skills, Hard Skill, Work Readiness
PENGARUH CUSTOMER EXPERIENCE DAN CUSTOMER SATISFACTION TERHADAP MINAT MENGGUNAKAN JASA SALON CLEOPATRA KOTA BENGKULU Mutiara, Dwi Rahma; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketers must create an effective marketing strategy, that is, they need to first understand what business they are running because service or goods businesses are different businesses. The aim of the research is to determine the influence of customer experience on interest in using Cleopatra salon services in Bengkulu City. To determine the influence of customer satisfaction on interest in using Cleopatra salon services in Bengkulu City. To determine the influence of customer experience and customer satisfaction on interest in using Cleopatra salon services in Bengkulu City. This type of research is correlational, namely research to determine the influence and level of influence between two or more variables without any attempt to influence these variables. Customer experience (X1) has a positive and significant effect on interest in using services (Y) at Salon Cleopatra Bengkulu. Customer satisfaction (X2) influences interest in using services (Y) at Salon Cleopatra Bengkulu. Customer experience (X1) and customer satisfaction (X2) influence interest in using services (Y) at Salon Cleopatra Bengkulu. Keywords: Influence of customer experience, customer satisfaction
PENGARUH PERILAKU PEMIMPIN DAN KOMITMEN KARYAWAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. META TANI PALMA ABADI Sulitra, Beni Okta; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Considering the importance of employee work performance, employee commitment is one of the factors that needs to be paid attention to by company leaders. Problem formulation 1) Does leader behavior influence employee work performance at PT. Meta Tani Palma Abadi? 2) Does employee commitment influence employee work performance at PT. Meta Tani Palma Abadi? 3) Does leader behavior and employee commitment simultaneously influence employee work performance at PT. Meta Tani Palma Abadi? This research aims 1) To find out how leader behavior influences employee work performance at PT. Meta Tani Palma Abadi. 2) To find out how employee commitment influences employee work performance at PT. Meta Tani Palma Abadi. 3) To find out how leader behavior and employee commitment simultaneously influence employee work performance at PT. Meta Tani Palma Abadi. This type of research is a quantitative approach. The method used in this research is a descriptive method. The population of this research is the entire number of employees of PT. Meta Tani Palma Abadi, totaling 134 people. The sample consisted of 134 employees of PT. Meta Tani Palma Abadi. Based on the results of research regarding leader behavior (X1) which influences employee performance (Y) at PT Meta Tani Palma Abadi, this means that if work commitment increases, employee performance will also increase. Commitment (X2) influences employee performance (Y) PT Meta Tani Palma Abadi meaning that if the personality is good then employee performance is also good Employee performance (Y) on employee performance PT Meta Tani Palma Abadi means that if employee commitment increases then employee performance also increases . Keywords: Leader behavior, employee commitment, work performance,
Pengaruh Beban Kerja Dan Manajemen Waktu Terhadap Efektivitas Kerja Karyawan Di Perumda Tirta Hidayah Kota Bengkulu Lestari, Elis; Arini, Eti
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5821

Abstract

The aim of the research is to determine the effect of workload and time management on employee work effectiveness. The research was carried out at the Head Office of the Regional Public Company (Perumda) Tirta Hidayah, Bengkulu City from November-December 2023. Respondents were 154 employees at the head office, it was found that 125 respondents participated after data collection via questionnaires. Data analysis uses multiple linear regression models. The research results showed that workload and work effectiveness had a negative effect. This explains that an increase in load will be followed by a decrease in work effectiveness. Time management and work effectiveness have a positive effect. This explains that an increase in time management will be followed by an increase in work effectiveness. Workload and time management on work effectiveness are significant. This explains that an increase in workload and time management will also be accompanied by an increase or decrease in work effectiveness.
Co-Authors Alpino, Nopiyen Ande Putra, Gery Andrayani, Yora Ayu Puspita Sari Dahlia, Rena Darmawan, Anton Finthariasari, Meilaty Firdaus, Nio Forezca, Elsen Gustian, David Lestari, Elis Marliza Ade Fitri Muhamad Galy Njoman Ari Pribowo Mutiara, Dwi Rahma Pamisti, Nensy Partiwi, Ayu Prajayu , Al Iqsan Dwi Putri, Ananda Zania Ratnawili Ririn Harini Saragih, Onra Humalasari Br. Sari, Hesti Novfita Sugeng Santoso Sulfitriah, Sulfitriah Sulitra, Beni Okta