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All Journal GANEC SWARA Forum Manajemen Journal of Commerce Management and Tourism Studies Journal of Management
Supiatni, Ni Nyoman
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : GANEC SWARA

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ANALISIS KEMUDAHAN PENGGUNAAN DAN PERSEPSI RISIKO TERHADAP MINAT MENGGUNAKAN SHOPEE PAYLATER (STUDI KASUS PADA MAHASISWA POLITEKNIK NEGERI BALI) SAFITRI, ADELIA; GEDE, I GUSTI KETUT; SUPIATNI, NI NYOMAN
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1013

Abstract

In today's digital era, technology has advanced rapidly, enabling people to use their phones for various purposes easily, quickly, and instantly. E-commerce has grown rapidly in Indonesia, with Shopee being a leading platform. Shopee PayLater (SPayLater) allows users to make purchases with payment deferred to a later date. This study aims to analyze the factors of user-friendliness and risk perception influencing the interest of Bali State Polytechnic students in using SPayLater. Based on a survey conducted, SPayLater is very popular among students due to its convenience and various promotions offered. However, risk perceptions such as concerns about personal data and financial risks also influence user decisions. This research is quantitative, using data collected from 100 respondents who met the criteria through questionnaires. The method employed is multiple linear regression analysis using SPSS. The results show that userfriendliness and risk perception have a positive and significant impact on the interest in using SPayLater. High user-friendliness increases consumer interest, while risk perception does not reduce it. Both variables simultaneously influence consumer interest in using SPayLater. This study is expected to contribute to both companies and users.
Co-Authors Anastasya, Komang Srimas Gede, I Gusti Ketut I Gusti Ngurah Sanjaya, I Gusti Ngurah Karim, B.M. Sajedul Ketut Lasmini, Ni Lasmini, Ni Ketut Luh Putu Inten Rumini, Ni Mas Suryaniadi, Sagung Mazher, Muhammad Ahmad Ngurah Sanjaya, I Gusti Putra, I Putu Agus Dharma Rumini, Ni Luh Inten Safitri, Adelia Shrestha, Binay