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All Journal Among Makarti Journal of Business Management Education (JBME) Journal of Indonesian Management Jurnal Fokus Manajemen Jurnal Masyarakat Indonesia Journal of Management, Economic, and Accounting Inaba of Community Services Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal
Patimah, Titin
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Jurnal Fokus Manajemen

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Influence Of Purchasing Decisions Reviewed From Store Atmosphere, Promostions And Prices Perception (Survey Of Invesma Coffe House Consumers) Puspita, Syaharani Anggi; Fitriadi, Budhi Wahyu; Patimah, Titin
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6712

Abstract

The purpose of this study is to determine the influence of Store Atmosphere, Promotions and Prices Perception on Consumer Purchasing Decisions of Invesma Coffee House located on Jl. Bantargedang, Bungursari District, Tasikmalaya City. The method used in this study is a quantitative method with a survey approach to 100 respondents of consumers of Rumah Kopi Invesma. The types of data used are primary data and secondary data. The data analysis technique used is multiple linear regression analysis. The results of this test prove that Store Atmosphere, Promotions, and Prices have a significant effect both partially and simultaneously on Consumer Purchasing Decisions at Invesma Coffee House.
Co-Authors Adawiyah, Dian Tri Arisman, Ari Askolani Aulia, Sofie Barin Barlian Budhi Wahyu Fitriadi Fauziyyah, Aulia Nurul Ferbianti, Febi Firmansyah, Hary Fitroh, Fahda Aidatul Juliana, Tesa Ayu Karima, Salsabila Kartiko, Alfi Rahadya Kastury, Luviany Kusuma Agdhi Rahwana Lestari, Suci Putri Lulu, Neng Majdudah, Gina Sa’adatul Maulana, Sesep Melihatin, Melli Mila Karmila Nisa, Annida Bai'atun Nurhayati, Sari Pratama, Andra Kharuna Puspita, Syaharani Anggi Putri , Maidina Restiani, Melpa Rita Tri Yusnita Rohman, Gifar Fathur Salsabila, Telsa Sartika, Rahma Tri Setiawan, Cecep Aris Sitorus, Ika Lestari Supratama, Moh. Ramdhansyah Sutrisna, Arga Wibawa, Gian Riksa Zahra, Anisa Nur