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Pengaruh Online Customer Review Dan Rating Terhadap Keputusan Pembelian Pengguna Marketplace Shopee Di Kota Tasikmalaya: Nita Sintia, Askolani, Gian Riksa Wibawa Sintia, Nita; Askolani; Wibawa, Gian Riksa
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.554

Abstract

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui pengaruh online customer review dan rating terhadap keputusan pembelian pengguna marketplace Shopee. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei kepada 100 responden yang berdomisili di Kota Tasikmalaya dan yang pernah menggunakan marketplace Shopee. Jenis data yang digunakana adalah data primer dan data skunder. Teknik analisis yang digunakan adalah regresi berganda. Hasil pengujian ini menunjukan bahwa online customer review dan rating berpengaruh signifikan baik secara simultan dan persial terhadap terhadap keputusan pembelian pengguna marketplace Shopee di Kota Tasikmalaya. ABSTRACT The purpose of this study was to determine the effect of online customer reviews and ratings on purchasing decisions of Shopee marketplace users. The research method used is a quantitative method with a survey approach to 100 respondents who live in Tasikmalaya City and who have used the Shopee marketplace. The types of data used are primary data and secondary data. The analysis technique used is multiple regression. The results of this test indicate that online customer reviews and ratings have a significant effect both simultaneously and individually on the purchasing decisions of Shopee marketplace users in Tasikmalaya City.
The Influence Of Educational Levels And Competencies On Work Productivity (Case Study of Karangjaladri Village Office Employees, Parigi District, Pangandaran Regency) Nurdiana, Dede; Karmila, Mila; Wibawa, Gian Riksa
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.539

Abstract

Productivity is the smallest ratio of income and expenditure from the results of the expenditure process that takes place during production activities. This research was conducted with the aim of finding out the influence of education level and work productivity competency in the village partially or simultaneously. Research was conducted on employees at the Karangjaladri village office. This research sample used a survey with a saturated technique. Based on the results of the F test, the level of education and competency significantly influences work productivity. The results of the T test show that the level of education and competency partially influences employee performance significantly.
The Influence Of E-Commerce And Brand Image On Purchasing Decisions Scarlett Whitening Product (Survey Of Scarlett Whitening Consumers In Tasikmalaya) Nurbety, Saifa; Sutrisna, Arga; Wibawa, Gian Riksa
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.543

Abstract

This research aims to determine the influence of e-commerce and brand image on purchasing decisions for Scarlett Whitening product in Tasikmalaya. The analysis technique used was a quantitative method with a survey approach to 100 respondent in Tasikmalaya who had used Scarlett Whitening product. The types of data used are primary data and secondary data. The results of this test show that e-commerce has no significant effect and brand image has a significant effect on purchasing decisions for Scarlett Whitening in Tasikmalaya.  
The Influence Of Perceptions Of Price And Quality Of Service On Purchasing Decisions On Tenteng Products PD. Kujang Jaya Hidayat, Indra Ahmad; Lestari, Suci Putri; Wibawa, Gian Riksa
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.587

Abstract

This research aims to determine the influence of price perception and service quality simultaneously or partially on purchasing decisions for consumers of Tengteng PD Kujang Jaya products. The method used in this research uses quantitative methods. With a research sample of 100 people as respondents. Sampling uses non-probability, precisely using purposive sampling. And the analytical method used is multiple linear regression analysis, the results of the regression equation are Y=11.623 + 0.120X1 + 0.434X2 + e. Based on the research results, it shows that Price Perception is classified as Very Good, Service Quality is included in the Very Good classification, and Purchase Decisions are included in the Very Good classification. The test results show that simultaneously Price Perception and Service Quality have a significant effect on Purchasing Decisions. Partially, price perception does not have a significant effect on purchasing decisions and service quality has a significant effect on purchasing decisions.
Effect Of Financial Performance On Stock Price In The Telecommunications Sector Listed On The Indonesian Stock Exchange For The 2018-2022: Fauziah, Alvi; Rahwana, Kusuma Agdhi; Wibawa, Gian Riksa
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.150

Abstract

The aim of this research is to find out the partial and simultaneous influence of these variables on share prices in telecommunications companies. The data used uses secondary data. The analytical tool used in this research is panel data regression using eviews 12. The results of the t test research show that Return On Assets does not have a significant effect on stock prices in the Telecommunications sector listed on the BEI for the 2018-2022 period. The results of the t test research show that Earning Per Share has no significant effect on share prices in the Telecommunications sector listed on the IDX for the 2018-2022 period. The results of the F test research show that Return On Assets and Earning Per Share simultaneously have a significant effect on share prices in the telecommunications sector listed on the IDX for the 2018-2022 period.
The Influence Of Brand Awareness And Brand Image On Emina Product Purchase Decisions(Survey on Students in Tasikmalaya City): Yopilia Putri Pandan Wangi; H. Ari Arisman; Gian Riksa Wibawa Wangi, Yopilia Putri Pandan; Arisman, H Ari; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.65

Abstract

This research aims to determine the influence of Brand Awareness and Brand Image on Emina Product Purchasing Decisions. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Brand Awareness and Brand Image simultaneously have a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a significant effect on Purchasing Decisions. Brand Image partially has a significant effect on Purchasing Decisions.
The Influence Of Leadership Style And Compensation On Employee Performance At The Tasikmalaya District Samsat Office Yaranova, Andhika Bella; Rahwana, Kusuma Agdhi; Wibawa, Gian Riksa
Innovative Business Management Journal Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i1.66

Abstract

This research was conducted to determine the influence of Leadership Style and Compensation on Employee Performance at the Tasikmalaya Regency SAMSAT Office. The research method used was a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 60 respondents who were SAMSAT employees of Tasikmalaya Regency. The research technique used is multiple linear regression analysis. Based on the research results, it can be seen that Leadership Style and Compensation simultaneously have a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office. Leadership Style partially has a significant effect on Employee Performance at the Tasikmalaya Regency SAMSAT Office, and Compensation partially has a significant effect on Employee Performance at the Tasikmalaya District SAMSAT Office.
The Influence Of Prices And Online Customer Reviews On The Decision To Purchase Safarry Sandals At Lazada (Survey on Safarry Sandal Consumers on the Lazada Marketplace) Maulana, Algi; Lestari, Suci Putri; Wibawa, Gian Riksa
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v1i1.67

Abstract

This research aims to determine the influence of price and online customer reviews on purchasing decisions for Safarry sandals at Lazada. The method used is quantitative with a research sample of 100 respondents. The data used are primary and secondary data. The analytical tool used in this research is multiple linear regression analysis using SPSS version 25. Based on the results of this research, it shows that Price and Online Customer Reviews simultaneously have a positive and significant effect on Purchasing Decisions. Price partially has a significant effect on purchasing decisions. Online Customer Reviews partially have a significant effect on Purchasing Decisions.
The Influence Of Promotion And Brand Image On Purchasing Decisions For Al Amin Skin Care Products In Tasikmalaya City (Survey Of Al Amin Skin Care Customers In Tasikmalaya City): Aliyah, Siti Arum Himmatun; Karmila, Mila; Wibawa, Gian Riksa
Jurnal Multidisiplin Vol. 1 No. 2 (2024): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v1i2.109

Abstract

The purpose of this study is to determine the simultaneous and partial influence of the Promotion variable and Brand Image variable on Purchasing Decisions. The method used in this research is causality through a survey approach. With a research sample of 100 Al Amin Skin Care Customers in Tasikmalaya City. The data used is primary data and secondary data. The analysis tool used in this study is multiple linear regression using SPSS 26.0. The results of the study show that Promotion and Brand Image have a significant effect on Purchasing Decisions for Al Amin Skin Care Products in Tasikmalaya City. Partially, promotion does not have a significant influence on purchasing decisions for Al Amin Skin Care products in Tasikmalaya City. Partially, Brand Image has a significant influence on Purchasing Decisions on Al Amin Skin Care Products in Tasikmalaya City.
Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Produktivitas Kerja CV. Sukahati Pratama Tasikmalaya Syahdila, Azrial Muhamad; Sutrisna, Arga; Wibawa, Gian Riksa
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i1.14

Abstract

This research was conducted with the aim of determining the influence of Organizational Culture and Work Environment on CV Work Productivity. Sukahati Pratama Tasikmalaya. The method used in this study is a quantitative method with a survey approach to primary data collection using the survey method. The survey method uses data obtained directly through a questionnaire distributed to 70 respondents who are employees of the CV.Sukahati Pratama Tasikmalaya Staff Management section. The technique used in this study is multiple linear regression analysis. Based on the results of the study, it can be seen that Organizational Culture and Work Environment simultaneously, have a significant effect on CV Work Productivity.Sukahati Pratama Tasikmalaya.Organizational Culture partially has a significant effect on CV Work Productivity. Sukahati Pratama Tasikmalaya, and the Work Environment partially have a significant effect on CV Work Productivity. Sukahati Pratama Tasikmalaya.