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All Journal JURNAL MAHKAMAH Al-Asalmiya Nursing: Journal of Nursing Sciences Jurnal Riset Sains dan Kimia Terapan Health Care : Jurnal Kesehatan J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Algoritma Jurnal Kedokteran Ibnu Nafis Journal of Multidisciplinary Science: MIKAILALSYS Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Jurnal Kesehatan Agribiohealth (Journal of Agriculture, Biology & Health Sciences)
Apriliani
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALISIS DESKRIPTIF PEMANFAATAN APLIKASI HALODOC TERHADAP PEMENUHAN KEBUTUHAN INFORMASI KESEHATAN MASYARAKAT DI KOTA MEDAN: DESCRIPTIVE ANALYSIS OF THE USE OF THE HALODOC APPLICATION IN MEETING THE HEALTH INFORMATION NEEDS OF THE COMMUNITY IN MEDAN CITY Harahap, Aynil Paydah; Apriliani; Ginting, Rian Fedriko; Suryani; Harahap, Azija Sari; Silaban, Sry Wulan
Jurnal Kedokteran Ibnu Nafis Vol. 14 No. 2 (2025): Desember 2025
Publisher : Fakultas Kedokteran Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jkin.v14i2.1057

Abstract

Penelitian ini bertujuan untuk mendeskripsikan pemanfaatan aplikasi Halodoc dalam memenuhi kebutuhan informasi kesehatan masyarakat di Kota Medan. Metode penelitian yang digunakan adalah kuantitatif dengan desain deskriptif. Data dikumpulkan melalui kuesioner daring terhadap 45 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan menggunakan teknik statistik deskriptif (distribusi frekuensi dan persentase). Hasil penelitian menunjukkan bahwa mayoritas responden (91,1%) berasal dari kalangan mahasiswa/pelajar dengan tingkat penggunaan aplikasi yang intensif. Temuan penelitian mengungkapkan bahwa seluruh responden (100%) merasa terbantu oleh fitur konsultasi dan informasi kesehatan di Halodoc, serta menganggap aplikasi tersebut sangat mudah diakses dan relevan dengan kebutuhan mereka. Penelitian ini menyimpulkan bahwa Halodoc merupakan platform yang efektif bagi kelompok masyarakat berliterasi digital di Kota Medan dalam mendukung pengambilan keputusan kesehatan secara cepat dan efisien.
Brand Image, Environmental Concern, Emotional Desire, and Product Quality in Purchase Decisions Tri Esti Masita; P. Edi Sumantri; Randita Kusuma P. Cahyani; Apriliani
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11336

Abstract

Purchase decisions constitute a central concern in marketing research; however, empirical evidence regarding the combined effects of brand image, environmental concern, emotional desire, and perceived product quality on consumers’ purchase decisions for EIGER products in Purwokerto remains limited. This study aims to examine the influence of these four factors on consumers’ purchase decisions. A quantitative survey design was employed, involving 100 EIGER consumers in Purwokerto selected through incidental sampling. Data were collected using structured questionnaires and analyzed through multiple linear regression. The findings demonstrate that brand image, environmental concern, emotional desire, and perceived product quality each have a positive and statistically significant effect on purchase decisions. These results indicate that consumers’ decisions to purchase EIGER products are shaped by the interaction of brand-related perceptions, environmental awareness, emotional motivations, and evaluations of product quality. The study concludes that strengthening these dimensions can enhance consumers’ propensity to purchase EIGER products. These findings contribute to consumer behavior and marketing research by providing empirical evidence on the multidimensional determinants of purchase decisions and offer practical implications for EIGER to strengthen its brand image, maintain consistent product quality, communicate environmental initiatives effectively, and develop stronger emotional connections with consumers.
Co-Authors Amalia Safitri Aristuti, Lidya edi sumantri Ginting, Rian Fedriko Harahap, Aynil Paydah Harahap, Azija Sari Istiqomah Kurniawati, Erna Yovi Masita, Tri Esti Muamar, Hafiz Nasution, Maharani Zahra Nasution, Surya Effendi Nur Hadziqoh Putri Mendriani Rahmadani, Nurul Ramadhan Ardiyanto, Satya Randita Kusuma P. Cahyani Rifa Safira Romi Mulyadi Setia Budi Silaban, Sry Wulan Suparmadi SURYANI SUSANTI Tjempaka, Tjempaka Widiya Nisa Yeni Pertiwi Yogi Ginanjar