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Pengaruh Harga dan Gaya Hidup terhadap Keputusan Pembelian Produk Imitasi di Kota Malang Hikmah, Lailatul; Puspita, Wulan Dri; Anggraeni, Shella Fitryah
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.7683

Abstract

This study aims to analyze the influence of price and lifestyle on purchasing decisions of imitation products in Malang City. The method used is a quantitative descriptive approach to describe the existing phenomenon. The independent variables are price and lifestyle, while the dependent variable is purchasing decision. Data were collected through an open questionnaire distributed to 54 respondents who have purchased imitation products in Malang City, East Java. Data analysis was conducted using multiple linear regression and hypothesis testing. The results show that price has a negative and insignificant effect on purchasing decisions, while lifestyle has a positive and significant effect. This indicates that lifestyle is a more dominant factor than price in influencing consumer purchasing decisions. This study is expected to contribute to consumer behavior theory and provide practical insights for businesses in developing more effective marketing strategies aligned with consumer preferences.
The Mediating Role of Employee Engagement in the Relationship between Training, Customer Loyalty Programs, and Job Satisfaction: A Study of Five-Star Hotels in Indonesia Hikmah, Lailatul
Smart International Management Journal Vol 3 No 1 (2026): March 2026
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v3i1.170

Abstract

The hospitality industry, particularly five-star hotels, increasingly faces the challenge of maintaining service excellence while ensuring employee well-being and organizational sustainability, thereby raising critical questions regarding how managerial practices such as training and customer loyalty programs influence job satisfaction through employee engagement. This study aims to examine the mediating role of employee engagement in the relationship between training effectiveness, customer loyalty program implementation, and employee job satisfaction in Indonesian luxury hotels. A quantitative explanatory approach was employed using survey data collected from full-time hotel employees, which were subsequently analyzed through structural equation modeling (SEM) to evaluate both direct and indirect relationships among variables. The results indicate that training and customer loyalty programs positively influence job satisfaction, with employee engagement demonstrating a significant mediating effect that strengthens these relationships. These findings suggest that psychological involvement functions as a crucial interpretive mechanism through which organizational initiatives are translated into positive employee attitudes. The study concludes that integrating human resource development and customer-oriented strategies with engagement-focused management practices is essential for achieving sustainable service performance and workforce stability in high-end hospitality contexts.