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All Journal Akuntansi'45 Gema Wisata Gemilang: Jurnal Manajemen dan Akuntansi Journal of Creative Student Research Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi Manajemen Akuntansi Dharma Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Akuntansi Jurnal Accounting UNIPA Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Projemen UNIPA Master Manajemen Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Pemberdayaan Masyarakat: Jurnal Aksi Sosial Management Dynamics: International Journal of Management and Digital Sciences
Emilianus Eo Kutu Goo
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Analisis SWOT pada Usaha Jeanette Thrift Maumere Emilianus Eo Kutu Goo; Maria Fraisceis Canserina Anggun Parera; Angela Felisitas Ina Ritan; Yosefa Yuliatrix; Anamaria Ellyria D’Nisa; Sakarias Leanaldi; Vinsensius Alfarodino Keytimu
Master Manajemen Vol. 3 No. 4 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i4.1172

Abstract

The purchase of secondhand goods, known as thrifting, involves acquiring and reselling pre-owned clothing at low cost. Originating from Western practices during the Great Depression in the United States, this activity is no longer solely about financial considerations it is also an effort to protect the ecosystem by reducing fashion waste and addressing the adverse impacts of fast fashion, such as pollution and unethical labor practices. In Indonesia, thrifting has expanded rapidly since the 2010s, supported by the creative industry, online access, and platforms like Shopee and Tokopedia. It contributes 10% to the nation’s creative economy (BPS 2022), with export value reaching Rp 100 trillion. This phenomenon has gained traction among young generations such as millennials and Gen Z, often aligning with local cultural traditions. In Maumere, a small city in East Nusa Tenggara with limited access to international fashion, thrifting has emerged as a primary option for students. Stores offer t-shirts, blouses, and dresses priced between Rp 20,000 and Rp 50,000, which suits their modest financial circumstances. Jeanette’s (Aunt Cindy’s) business focuses on top garments like crop t-shirts and crop blouses, leveraging online marketing through TikTok, Instagram, and Facebook to compensate for the store’s less-than-ideal location. This study employs a qualitative approach with direct interviews with Jeanette, using SWOT analysis for evaluation. Strengths: Affordable pricing and alignment with current fashion trends enhance customer loyalty. Weaknesses: Delayed inventory arrivals, "PHP" behavior (holding items without purchase), ineffective management, and limited product options. Opportunities: Adoption of digital technology and fashion trends. Challenges: Domestic competitors and low-priced imported goods. This study provides strategic guidance for small businesses in remote areas to adapt to the digital era.
Strategi Pemasaran yang Efektif untuk Meningkatkan Penjualan di Funn Maumere Emilianus Eo Kutu Goo; Sahrul Hidayat; Nelci Elvida Klega; Asdianti Asdianti; Yusliani Julein Wole; Afdal Sayhudin
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 3 No. 1 (2026): Januari: Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v3i1.2835

Abstract

This community service activity aims to strengthen the marketing strategy of FUNN Maumere as a culinary business operating in an increasingly competitive market environment. The program was conducted using a qualitative descriptive approach through field observations, interviews with business owners and employees, and direct mentoring in implementing more effective marketing strategies. The results indicate that FUNN Maumere has applied a combination of traditional and digital marketing strategies, including brochure distribution and active promotion through social media platforms such as Instagram, TikTok, and Facebook. The mentoring activities focused on optimizing digital marketing, improving service quality, and strengthening brand consistency. These efforts contributed positively to increased brand awareness, customer interest, and wider promotional reach. However, sales performance remains fluctuative due to external factors, such as weather conditions and differences in outlet location characteristics. Therefore, this community service emphasizes the importance of continuous product innovation, enhancement of customer experience, and optimization of digital marketing strategies to reduce dependency on external conditions. This activity is expected to serve as a practical reference and mentoring model for other culinary MSMEs in developing adaptive, innovative, and sustainable marketing strategies to improve competitiveness and business continuity.
Co-Authors Afdal Sayhudin Agnes Dua Ona Aloysius Theofilus Indrianto Max Pare Anamaria Ellyria D’Nisa Anastasia Krisyanti Angela Felisitas Ina Ritan Antonius Narang Eong Asdianti Asdianti Barnabas Kevin Keli Benediktius Te Basa Chatarina Elvinda Christina Yovani Heret Denisco Vanstefen Naga Costa Elisabeth Luju Elisabeth Sherly Noveli Simon Elmira Haci Yusifova Fransiskus Steven Gabriela Christina Henrikus Herdi Imelda Ndiki Karolina Mustika Elan Dua Krispina Kara Magdalena Grengan Maksima Toyo Margareta Valencia Custodi Maria Agustina Rau Maria Beatrix Susanti Tapo Maria Fitriana Dewi Damayanti Maria Fraisceis Canserina Anggun Parera Maria Fransiska Angelina Maria Meliani Maria Nona Dince Maria Novita Sari Maria Oktavia Alexandria Maria Paulina Novitasari Maria Rosadalima Maria Venselina Nona Yeni Marselus Don Bosko Mikhael Anjelo Nelci Elvida Klega Noventus Sodi Novi Yanti Nunsio Handrian Meylano Oktavia Jaslina Rini Patricius Santio L.S.Botu Petrus Viktorius Nong Viki Keitimu Sahrul Hidayat Sakarias Leanaldi Serafin Constatia Enjelita Theresia Novita Maristela Theresia Yunita Theresia Yunivita Ertilia Thereza Indariani Peni Ndo Veronika Toa Vinsensius Alfarodino Keytimu Wihelmina Mitan Wilhelmina Mitan Yohanes Kristo Doke Yosefa Yuliatrix Yusliani Julein Wole