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All Journal Ilomata International Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Ilomata International Journal of Management International Journal of Business, Law, and Education JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Artificial Intelligence and Digital Business Benefit : Journal of Bussiness, Economics, and Finance Indonesian Journal Of Business And Entrepreneurship Research Human Capital Development Panorama Nusantara
Arifiansyah, Rully
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN, LOKASI & WOM TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPUK CABANG KRAMAT Lestari, Chairunnisa Putri; Arifiansyah, Rully
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27467

Abstract

Abstrak: Penelitian ini dilakukan untuk mengetahui apakah ada hubungan antara kualitas produk, lokasi, dan word ofmouth terhadap keputusan pembelian di Ayam Gepuk cabang Kramat. Populasi yang menjadi subjek penelitian adalah konseuman Ayam Gepuk cabang Kramat. Teknik sampel yang digunakan adalah Accidental Sampling dengan jumlah responden sebanyak 100 orang. Metode analisis yang digunakan analisis adalah regresi linier berganda dengan bantuan software SPSS 27. Data dikumpulkan melalui kuesioner yang diuji untuk validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa kualitas produk, lokasi dan wom mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan.
Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Purnomo, Hery; Arifiansyah, Rully; Sudirman, Nur Andini; Hasdiansa, Ilma Wulansari; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i1.1444

Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
Co-Authors Aldo Nugroho Dirgantara, Muhammad Arya Farhani, Hilma Hery Purnomo Ilma Wulansari Hasdiansa Imanirubiarko, Sabda Indriani, Kharisma Isna Siskawati Lestari, Chairunnisa Putri Meidasari M, Evi Nur Andini Sudirman Putra, Bayu Prabawa Putra, Wira Pramana Rhamadanti, Revina Rini, Intan Puspita Setiawan, Ramdan Sitti Hasbiah Wibisono, Muhammad Rizky