Garuda - Garba Rujukan Digital

Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.

Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.

PENGARUH KEPERCAYAAN MEREK, PROMOSI DAN HARGA PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL MITSUBISHI (STUDI KASUS PADA PT SARDANA INDAHBERLIAN MOTOR) Harpis, Muhammad; Nissa, Fachrun; Rosalia, Nirma; Hasibuan, Mega
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4129

Abstract: This study aims to examine the influence of brand trust, promotion, and product price on consumer loyalty in the automotive sector. The population includes all Mitsubishi car consumers in Medan City who purchased vehicles from PT. Sardana IndahBerlian Motor. Sampling was conducted using accidental sampling, and the data were analyzed using multiple linear regression. The results indicate that brand trust, promotion, and product price have a positive and significant effect on consumer loyalty. To strengthen brand trust, dealers should offer high-quality automotive products, maintain a strong reputation, align offerings with consumer preferences, and encourage positive recommendations. Effective promotional strategies on social media and competitive pricing tailored to consumer benefits are also crucial. The study is limited by its focus on a single industry, which may affect the generalizability of the findings. Future research is recommended to expand the model by including variables such as service quality and location. Keyword: Brand Trust; Promotion; Product Price; Customer Loyalty. Abstrak: Penelitian ini bertujuan untuk mengkaji pengaruh kepercayaan merek, promosi, dan harga produk terhadap loyalitas konsumen di sektor otomotif. Populasi dalam penelitian ini mencakup seluruh konsumen mobil Mitsubishi di Kota Medan yang melakukan pembelian melalui PT. Sardana IndahBerlian Motor. Sampel diambil menggunakan teknik accidental sampling, dan data dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa kepercayaan merek, promosi, dan harga produk berpengaruh positif dan signifikan terhadap loyalitas konsumen. Untuk memperkuat kepercayaan merek, dealer disarankan menawarkan produk otomotif berkualitas tinggi, menjaga reputasi yang baik, menyesuaikan produk dengan preferensi konsumen, serta mendorong rekomendasi positif. Strategi promosi yang efektif melalui media sosial dan kebijakan harga yang kompetitif sesuai dengan manfaat yang diterima konsumen juga penting diterapkan. Keterbatasan penelitian ini terletak pada fokusnya pada satu industri, sehingga hasilnya mungkin tidak dapat digeneralisasi ke industri lain. Penelitian selanjutnya disarankan untuk memperluas model dengan menambahkan variabel lain seperti kualitas pelayanan dan lokasi. Kata kunci: Kepercayaan Merek; Promosi; Harga Produk; Loyalitas Konsumen.

TALENT RETENTION IN GEN Z WORKFORCE: THE ROLE OF PURPOSES DRIVEN LEADERSHIP AND CAREER DEVELOPMENT OPPORTUNITIES TH, Leonardus; Rosalia, Nirma
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 7 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/zvq29d07

The conclusion of this study shows that purpose-driven leadership has a significant influence on the retention of Generation Z talent. Purpose-oriented leadership can provide greater meaning and relevance to Gen Z than traditional leadership styles. In addition, career development opportunities serve to strengthen this relationship by providing a clear and concrete growth path. This finding expands the study of generation-based human resource management, particularly by including purpose-driven leadership as a significant determinant in the retention of young employees. From a practical perspective, organizations are advised to combine purpose alignment with a structured career development strategy to minimize the turnover rate of Gen Z. Ultimately, the results of this study emphasize the urgency of building organizations that are not only progressive in providing career opportunities, but also meaningful in making contributions that align with the values and aspirations of future generations.

Transformasi Pembayaran Pajak di Era Fintech: Analisis Peran E-Wallet terhadap Kepatuhan Wajib Pajak Nissa, Fachrun; Rosalia, Nirma
Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2025): (July) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/jemba.v2i1.51

Penelitian ini bertujuan untuk menganalisis peran fintech, khususnya e-wallet, dalam meningkatkan kepatuhan pembayaran pajak di Indonesia. Seiring dengan pesatnya perkembangan teknologi, e-wallet muncul sebagai solusi untuk mempermudah pembayaran pajak secara digital. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam dan diskusi kelompok terarah untuk menggali pengalaman, persepsi, dan faktor yang mempengaruhi penggunaan e-wallet oleh wajib pajak. Hasil penelitian menunjukkan bahwa e-wallet memberikan kemudahan dan kenyamanan, sehingga meningkatkan disiplin wajib pajak dalam membayar pajak tepat waktu. Meskipun demikian, tantangan seperti rendahnya literasi digital, keterbatasan infrastruktur internet di daerah terpencil, serta masalah keamanan data masih perlu diatasi. Penelitian ini menyarankan peningkatan literasi digital, perbaikan infrastruktur, dan penguatan regulasi keamanan data untuk memaksimalkan potensi e-wallet dalam sistem perpajakan Indonesia

Scale Up UMKM melalui Pendampingan Pemasaran Digital Berbasis Media Sosial dan E-Commerce Rosalia, Nirma; Bahasoan, Husen; Latif, Isnawati; Royyana, Fia; Arumsari, Kusuma
Journal of Community Development Vol. 6 No. 2 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i2.1848

Keterbatasan literasi digital merupakan hambatan utama peningkatan skala usaha (scale-up) UMKM di Indonesia. Penelitian ini bertujuan menganalisis efektivitas model pendampingan pemasaran digital berbasis media sosial dan e-commerce pada 20 UMKM kuliner dan kriya di Bekasi melalui pendekatan handholding intensif. Hasil penelitian menunjukkan peningkatan literasi digital peserta sebesar 78% dan kenaikan rata-rata omzet penjualan sebesar 42% selama tiga bulan masa intervensi. Seluruh mitra (100%) berhasil mengintegrasikan Instagram, TikTok, Shopee, dan Tokopedia sebagai kanal pemasaran dan transaksi utama. Disimpulkan bahwa pendampingan langsung secara berkelanjutan jauh lebih efektif dibandingkan pelatihan teoretis singkat dalam menjamin keberlanjutan transformasi digital UMKM. Program ini merekomendasikan replikasi model pendampingan serupa guna mengakselerasi ekonomi mikro di tingkat lokal.

EKONOMI HIJAU SEBAGAI STRATEGI PEMBANGUNAN BERKELANJUTAN DI INDONESIA Legahati SIregar, Nova; Retno Nela Simanjuntak; Nissa, Fachrun; Rosalia, Nirma
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/xm8e1c78

Ekonomi hijau merupakan salah satu strategi utama dalam mendukung pembangunan berkelanjutan di Indonesia, yang bertujuan untuk menyeimbangkan pertumbuhan ekonomi dengan pelestarian lingkungan. Penelitian ini menggunakan pendekatan systematic literature review untuk menganalisis tren, implementasi, dampak, tantangan, serta peluang ekonomi hijau di Indonesia. Data diperoleh dari jurnal ilmiah, laporan kebijakan, dan sumber terpercaya lainnya yang dipublikasikan dalam dekade terakhir. Hasil kajian menunjukkan bahwa perhatian terhadap ekonomi hijau meningkat secara signifikan sejak implementasi Tujuan Pembangunan Berkelanjutan (SDGs), dengan fokus utama pada energi terbarukan, efisiensi sumber daya, dan ekonomi sirkular. Dampak positif ekonomi hijau terlihat dari pengurangan emisi karbon, penciptaan lapangan kerja di sektor energi bersih, dan peningkatan daya saing produk lokal. Namun, tantangan utama meliputi minimnya insentif, kesenjangan koordinasi antar pemerintah, serta keterbatasan pendanaan. Penelitian ini menekankan pentingnya kebijakan insentif yang inklusif, penguatan kapasitas sumber daya manusia, dan optimalisasi potensi sumber daya alam untuk mempercepat transisi ekonomi hijau. Dengan mengatasi tantangan dan memanfaatkan peluang yang ada, ekonomi hijau dapat menjadi fondasi yang kokoh untuk mewujudkan pembangunan berkelanjutan di Indonesia.

Edukasi Konsep Tata Ruang Dan Kreativitas Menu Terhadap Minat Pengunjung Rosalia, Nirma; Nissa, Fachrun; Hasibuan, Mega; Simanullang, Herlin
Outline Journal of Community Development Vol. 3 No. 3 (2026)
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/7t77jy08

The increasing demand for food and beverages in North Sumatra will undoubtedly create business opportunities for the community. The rapid growth of the food and beverage business is evident in the large number of people engaged in culinary businesses. The increasing demand for food and beverages in North Sumatra will undoubtedly create business opportunities for the community. The rapid growth of the food and beverage business is evident in the large number of people engaged in culinary businesses. Individual economic stability is a crucial prerequisite for achieving well-being and financial independence. The Community Service Program (PKM), entitled Education on Spatial Planning Concepts and Menu Creativity for Visitor Interest aims to increase literacy, interest, and skills in spatial planning concepts through outreach and discussion. This activity involves introducing the basic concepts of personal economic stability and fostering interest in initiating spatial planning concepts and creativity among business owners. These findings indicate that the program has successfully motivated business owners to develop or modify existing concepts to make students feel comfortable purchasing from their stalls. Creativity in exploring food courts based on local wisdom is expressed through interior design inspired by a particular ethnic group, showcasing its distinctive elements. Furthermore, the comfort and ambiance of the food court are key reasons for visitors to visit. This research is highly relevant for several reasons. First, the ever-growing and competitive nature of food courts makes it crucial to understand how to leverage local wisdom to differentiate and attract customers. Second, food courts play an increasingly significant role in business and culture, making it crucial to understand their business practices, including creativity within the food court context. Finally, with increasing globalization and homogenization in the food and beverage industry, emphasizing local wisdom can help maintain cultural and culinary diversity.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search