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All Journal Jurnal EMT KITA JOURNAL OF SCIENCE AND SOCIAL RESEARCH Management Studies and Business Journal Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
ROSALIA, NIRMA
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

Abstract

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.
Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

Abstract

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.
PENGARUH KEPERCAYAAN MEREK, PROMOSI DAN HARGA PRODUK TERHADAP LOYALITAS KONSUMEN MOBIL MITSUBISHI (STUDI KASUS PADA PT SARDANA INDAHBERLIAN MOTOR) Harpis, Muhammad; Nissa, Fachrun; Rosalia, Nirma; Hasibuan, Mega
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4129

Abstract

Abstract: This study aims to examine the influence of brand trust, promotion, and product price on consumer loyalty in the automotive sector. The population includes all Mitsubishi car consumers in Medan City who purchased vehicles from PT. Sardana IndahBerlian Motor. Sampling was conducted using accidental sampling, and the data were analyzed using multiple linear regression. The results indicate that brand trust, promotion, and product price have a positive and significant effect on consumer loyalty. To strengthen brand trust, dealers should offer high-quality automotive products, maintain a strong reputation, align offerings with consumer preferences, and encourage positive recommendations. Effective promotional strategies on social media and competitive pricing tailored to consumer benefits are also crucial. The study is limited by its focus on a single industry, which may affect the generalizability of the findings. Future research is recommended to expand the model by including variables such as service quality and location. Keyword: Brand Trust; Promotion; Product Price; Customer Loyalty. Abstrak: Penelitian ini bertujuan untuk mengkaji pengaruh kepercayaan merek, promosi, dan harga produk terhadap loyalitas konsumen di sektor otomotif. Populasi dalam penelitian ini mencakup seluruh konsumen mobil Mitsubishi di Kota Medan yang melakukan pembelian melalui PT. Sardana IndahBerlian Motor. Sampel diambil menggunakan teknik accidental sampling, dan data dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa kepercayaan merek, promosi, dan harga produk berpengaruh positif dan signifikan terhadap loyalitas konsumen. Untuk memperkuat kepercayaan merek, dealer disarankan menawarkan produk otomotif berkualitas tinggi, menjaga reputasi yang baik, menyesuaikan produk dengan preferensi konsumen, serta mendorong rekomendasi positif. Strategi promosi yang efektif melalui media sosial dan kebijakan harga yang kompetitif sesuai dengan manfaat yang diterima konsumen juga penting diterapkan. Keterbatasan penelitian ini terletak pada fokusnya pada satu industri, sehingga hasilnya mungkin tidak dapat digeneralisasi ke industri lain. Penelitian selanjutnya disarankan untuk memperluas model dengan menambahkan variabel lain seperti kualitas pelayanan dan lokasi. Kata kunci: Kepercayaan Merek; Promosi; Harga Produk; Loyalitas Konsumen.
TALENT RETENTION IN GEN Z WORKFORCE: THE ROLE OF PURPOSES DRIVEN LEADERSHIP AND CAREER DEVELOPMENT OPPORTUNITIES TH, Leonardus; Rosalia, Nirma
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 7 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/zvq29d07

Abstract

The conclusion of this study shows that purpose-driven leadership has a significant influence on the retention of Generation Z talent. Purpose-oriented leadership can provide greater meaning and relevance to Gen Z than traditional leadership styles. In addition, career development opportunities serve to strengthen this relationship by providing a clear and concrete growth path. This finding expands the study of generation-based human resource management, particularly by including purpose-driven leadership as a significant determinant in the retention of young employees. From a practical perspective, organizations are advised to combine purpose alignment with a structured career development strategy to minimize the turnover rate of Gen Z. Ultimately, the results of this study emphasize the urgency of building organizations that are not only progressive in providing career opportunities, but also meaningful in making contributions that align with the values ​​and aspirations of future generations.
Transformasi Pembayaran Pajak di Era Fintech: Analisis Peran E-Wallet terhadap Kepatuhan Wajib Pajak Nissa, Fachrun; Rosalia, Nirma
Jurnal Ekonomi Manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2025): (July) Jurnal Ekonomi Manajemen Bisnis dan Akuntansi
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/jemba.v2i1.51

Abstract

Penelitian ini bertujuan untuk menganalisis peran fintech, khususnya e-wallet, dalam meningkatkan kepatuhan pembayaran pajak di Indonesia. Seiring dengan pesatnya perkembangan teknologi, e-wallet muncul sebagai solusi untuk mempermudah pembayaran pajak secara digital. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam dan diskusi kelompok terarah untuk menggali pengalaman, persepsi, dan faktor yang mempengaruhi penggunaan e-wallet oleh wajib pajak. Hasil penelitian menunjukkan bahwa e-wallet memberikan kemudahan dan kenyamanan, sehingga meningkatkan disiplin wajib pajak dalam membayar pajak tepat waktu. Meskipun demikian, tantangan seperti rendahnya literasi digital, keterbatasan infrastruktur internet di daerah terpencil, serta masalah keamanan data masih perlu diatasi. Penelitian ini menyarankan peningkatan literasi digital, perbaikan infrastruktur, dan penguatan regulasi keamanan data untuk memaksimalkan potensi e-wallet dalam sistem perpajakan Indonesia
Co-Authors Harpis, Muhammad Hartono, Drajat Hasibuan, Mega M. Fachmi Nainggolan, Gilbert Nissa, Fachrun Suhara, Ade TH, Leonardus