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All Journal Jurnal EMT KITA BULETIN BISNIS & MANAJEMEN (BBM) Indonesian Journal Economic Review (IJER)
Hartono, Drajat
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinan Keputusan Berbelanja Online Pada Produk Cardinal Dimediasi oleh Variety Seeking Hartono, Drajat; Wulandari, Iswahyuni; Fridatien, Ericke; Wahdi, Nirsetyo; Santoso, Aprih
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.755

Abstract

Manusia saat ini menjadikan fashion sebagai gaya hidup bahkan kebutuhan mereka. Teknologi yang terus berkembang menyebabkan industri fashion mampu menjangkau konsumen dari beragam wilayah dan strata sosial. Riset  ini bertujuan untuk menganalisis pengaruh harga, promosi serta kualitas produk terhadap keputusan pembelian online produk cardinal dimediasi veriety seeking. Riset ini menggunakan metode kuantitatif dengan analisis regresi. Pada riset ini, penulis memakai data primer dan pengambilan sampel menerapkan metode purposive sampling sehingga diperoleh jumlah sampel pada riset ini sebanyak 75 responden. Riset ini dianalisis dengan Partial Least Square (PLS). Hasil analisis data diperoleh bahwa harga dan promosi memiliki pengaruh signifikan terhadap keputusan berbelanja online. Sedangkan, kualitas produk tidak memiliki pengaruh signifikan terhadap keputusan berbelanja online produk Cardinal. Variety seeking mampu memediasi pengaruh harga, namun tidak mampu memediasi pengaruh promosi dan kualitas produk terhadap keputusan berbelanja online pada produk Cardinal. Peneliti masa depan yang akan menyelidiki isu-isu terkait dapat menggunakan temuan penelitian ini sebagai panduan. Studi ini juga dapat digunakan sebagai data penilaian untuk membantu pengelola bisnis lebih fokus pada kualitas produk dan promosi untuk memfasilitasi kampanye pemasaran dengan audiens yang lebih besar dan meningkatkan niat membeli konsumen..Kata Kunci: Harga, Promosi, Kualitas Produk, Variety Seeking
Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

Abstract

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.
Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

Abstract

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.
Identifying the Impact of Work Experience and Compensation on Employee Performance Hartono, Drajat; Barus, Imelda; Susilowati, Teti; Nurhayati; Santoso, Aprih
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.547

Abstract

This study aims to examine the impact of work experience and compensation on employee performance in state-owned enterprises (SOEs). A quantitative approach with regression analysis was employed, involving 110 respondents selected using a purposive sampling technique. Respondents were SOE employees with at least five years of service, who provided data through questionnaires. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that both work experience and compensation significantly affect employee performance. These results can serve as a reference for management to identify key factors influencing employee performance, supporting the achievement of organizational goals.
Co-Authors Aprih Santoso Barus, Imelda Fridatien, Ericke M. Fachmi Nainggolan, Gilbert Nurhayati ROSALIA, NIRMA Suhara, Ade Susilowati, Teti Wahdi, Nirsetyo Wulandari, Iswahyuni