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Determinan Keputusan Berbelanja Online Pada Produk Cardinal Dimediasi oleh Variety Seeking Hartono, Drajat; Wulandari, Iswahyuni; Fridatien, Ericke; Wahdi, Nirsetyo; Santoso, Aprih
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.755

Manusia saat ini menjadikan fashion sebagai gaya hidup bahkan kebutuhan mereka. Teknologi yang terus berkembang menyebabkan industri fashion mampu menjangkau konsumen dari beragam wilayah dan strata sosial. Riset ini bertujuan untuk menganalisis pengaruh harga, promosi serta kualitas produk terhadap keputusan pembelian online produk cardinal dimediasi veriety seeking. Riset ini menggunakan metode kuantitatif dengan analisis regresi. Pada riset ini, penulis memakai data primer dan pengambilan sampel menerapkan metode purposive sampling sehingga diperoleh jumlah sampel pada riset ini sebanyak 75 responden. Riset ini dianalisis dengan Partial Least Square (PLS). Hasil analisis data diperoleh bahwa harga dan promosi memiliki pengaruh signifikan terhadap keputusan berbelanja online. Sedangkan, kualitas produk tidak memiliki pengaruh signifikan terhadap keputusan berbelanja online produk Cardinal. Variety seeking mampu memediasi pengaruh harga, namun tidak mampu memediasi pengaruh promosi dan kualitas produk terhadap keputusan berbelanja online pada produk Cardinal. Peneliti masa depan yang akan menyelidiki isu-isu terkait dapat menggunakan temuan penelitian ini sebagai panduan. Studi ini juga dapat digunakan sebagai data penilaian untuk membantu pengelola bisnis lebih fokus pada kualitas produk dan promosi untuk memfasilitasi kampanye pemasaran dengan audiens yang lebih besar dan meningkatkan niat membeli konsumen..Kata Kunci: Harga, Promosi, Kualitas Produk, Variety Seeking

Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.

Pengaruh Kompetensi dan Motivasi Kerja terhadap Produktivitas Kerja M. Fachmi; Rosalia, Nirma; Nainggolan, Gilbert; Suhara, Ade; Hartono, Drajat
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3713

The purpose of this study was to analyze the factors that influence the decision to purchase VIVA products. Samples were taken using purposive sampling technique. Analysis tools with multiple linear regression, hypothesis testing (t, F and coefficient of determination) and model accuracy testing. The results showed that there was a positive and significant influence both partially and simultaneously between e-WOM, Beauty Vlogger, Celebrity Endorser on the Decision to Purchase VIVA Products. The determination coefficient value of 0.716 means that e-WOM, Beauty Vlogger, Celebrity Endorser can influence the purchase decision of VIVA products by 71.6% and the remaining 28.4% is influenced by other variables.

Kebijakan Prioritas Tenaga Kerja Lokal di Kabupaten Bekasi: Analisis Efektivitas, Implikasi Pengkooptasian, dan Strategi Peningkatan Berbasis Meritokrasi Masnun, Masnun; Hartono, Drajat; Nur Mubin; Fitry, Emly; Sumarno, Sumarno
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.773

This study examines the implementation of the local workforce priority policy in Bekasi Regency during the first six months of the new Regent's leadership (January–June 2025). Although Bekasi is known as a large industrial area with extensive job opportunities, February 2025 data shows that the Open Unemployment Rate (TPT) remains high, at 8.87%, or far above the national average. This condition indicates that the policy based on Regional Regulation (Perda) No. 4 of 2016 has not been running optimally. The analysis results show that the policy implementation faces structural obstacles, one of which is the practice of co-optation in the form of brokering, nepotism, and rent-seeking, which undermine the principle of meritocracy. This situation has resulted in a decline in the quality of human resources recruited by companies and limited opportunities for local job seekers who actually have adequate competence. This report also discusses the legal aspects of the local priority policy, which essentially must be consistent with the principle of non-discrimination and the Supreme Court's decision emphasizing the importance of professionalism in the workplace. Thus, the existence of this policy is not only related to job opportunities, but also concerns the integrity of labor governance. To increase its effectiveness in the future, a comprehensive strategy is needed that includes strengthening regulations to be more adaptive to industry dynamics, increasing transparency and accountability in the recruitment process, developing the capacity of local human resources through targeted training programs, and strict monitoring and law enforcement mechanisms against abuses of authority. Through this integrated effort, it is hoped that the local labor priority policy in Bekasi Regency will not only be a formal instrument but will also be able to have a real impact in reducing unemployment and strengthening the competitiveness of the local workforce amidst the currents of industrial globalization.

Identifying the Impact of Work Experience and Compensation on Employee Performance Hartono, Drajat; Barus, Imelda; Susilowati, Teti; Nurhayati; Santoso, Aprih
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.547

This study aims to examine the impact of work experience and compensation on employee performance in state-owned enterprises (SOEs). A quantitative approach with regression analysis was employed, involving 110 respondents selected using a purposive sampling technique. Respondents were SOE employees with at least five years of service, who provided data through questionnaires. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that both work experience and compensation significantly affect employee performance. These results can serve as a reference for management to identify key factors influencing employee performance, supporting the achievement of organizational goals.

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