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All Journal Jurnal Pengabdian kepada Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Olahraga dan Kesehatan Indonesia (JOKI) Concept: Journal of Social Humanities and Education Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara Politika Progresif : Jurnal Hukum, Politik dan Humaniora Wissen: Jurnal Ilmu Sosial dan Humaniora Agency Journal of Management and Business Masterpiece Journal Society Service Insight
Muhammad Amar
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Masterpiece Journal Society Service Insight

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Strengthening Community Empowerment Through Business Legalization Assistance for MSMEs: Evidence from Panaikang Village, East Sinjai Makmur; Sitti Fatimah; A. Fitriani; Mochamad Nurdin; Rusdiana; Muhammad Amar; Winadia; Asrul; Nurfadillah; Fajarudddin
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.486

Abstract

Business legality is a crucial foundation for strengthening the identity, credibility, and competitiveness of micro, small, and medium enterprises (MSMEs), particularly in rural areas. Many MSME actors face obstacles in accessing formal legality due to limited knowledge and administrative capacity. This community service program aimed to empower MSMEs in Panaikang Village, East Sinjai District, through assistance in obtaining business legality, specifically the Business Identification Number (NIB) and Halal Certification. The program employed a participatory approach consisting of an initial survey, program socialization, data collection, training sessions, and direct assistance in issuing legal documents. The target group included MSME actors engaged in food processing, snacks, beverages, and local products. The results demonstrate a significant increase in participants’ understanding of the importance of business legality, product packaging, and basic marketing strategies. Most MSME actors successfully obtained their NIB, while several culinary businesses proceeded to the halal certification application stage. This assistance also enhanced entrepreneurs’ confidence and readiness to expand market access, including participation in local MSME exhibitions. The program contributed to strengthening local economic potential and promoting sustainable community-based economic development. Overall, business legality assistance proved to be an effective empowerment strategy for improving MSME resilience, formalization, and competitiveness in rural communities. Continuous collaboration between universities, local governments, and supporting institutions is recommended to ensure sustainability and broader impact.
Empowerment of Village-Owned Enterprises in Mallenreng Beach Tourism Management Andi Serlina; Makmur; Nurhaliza; Muhammad Amar; Mochamad Nurdin
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.487

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in stimulating local economic development through the management of village-based potential resources, particularly in the tourism sector. Panaikang Village, located in Sinjai Timur District, South Sulawesi, possesses significant coastal tourism potential, notably Mallenreng Beach. However, limited managerial capacity and inadequate understanding of tourism management have constrained the optimal performance of BUMDes in managing this destination. This community empowerment program aimed to strengthen the managerial capacity of BUMDes and local communities in managing Mallenreng Beach as a sustainable village tourism destination. The program was implemented through a participatory approach involving initial field surveys, problem identification, socialization, and capacity-building training activities conducted by the Student Organization Capacity Strengthening Program (PPK Ormawa) in collaboration with community service students. The activities focused on tourism management principles, destination branding, community involvement, and sustainable development strategies. The results indicate improved awareness and understanding among BUMDes managers and community members regarding tourism governance, resource utilization, and the importance of integrated management practices. Furthermore, the program contributed to the formulation of a tourism development concept emphasizing the sunrise attraction of Mallenreng Beach and supported the village’s participation in the 2023 National Tourism Village Competition. This empowerment initiative demonstrates that strengthening institutional capacity and community participation can enhance the competitiveness of village tourism, stimulate local economic growth, and support the achievement of sustainable development goals. Continuous mentoring and collaboration with higher education institutions are recommended to ensure long-term sustainability.
Co-Authors A. Fitriani Andi Nur Akbar Andi Serlina Asrul Ayu Gardenia Lantang Fajarudddin Fajaruddin Fajaruddin Fajaruddin Firman Koma Febdilan Hafizatul’ Ain Hamdan Hamdan Harti Febrianti Krismon Nusantara Saksi Makmur Makmur Makmur Mochamad Nurdin Muhammad Adieb Hidayatullah Muhammad Arief Setiawan Muhammad Sultan Hali Nabil Nazhif Fikri Ahmad Naswa Affrillia Nur Amin Nurfadillah Nurhaliza Nurhayati Rachma Indrarini Ramdah Radjab rusdiana Sari Edi Cahyaningrum Sitti Fatimah Sri Abidah Suryaningsih Supratman Tahir Suzi Alfitra Willdan Demexsi Rahmat Winadia