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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Forum Agribisnis Habitat Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Tropical Animal Science Journal Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Suprehatin
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Social Sciences Other

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Sikap dan Preferensi Konsumen Terhadap Beras Putih Berlabel Harahap, Syahfitri; Suprehatin
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2025.009.02.28

Abstract

Keberadaan beras berlabel merupakan strategi pelaku usaha untuk memenuhi preferensi konsumen yang semakin beragam. Selain harga, saat ini konsumen juga memperhatikan faktor lain seperti informasi dan karakteristik fisik produk sebagai pertimbangan penting dalam keputusan pembelian. Penelitian ini bertujuan untuk menganalisis sikap konsumen terhadap atribut produk dan mengidentifikasi atribut yang menjadi preferensi utama konsumen dalam membeli beras putih berlabel. Penelitian ini menggunakan data primer yang diperoleh melalui survei daring terhadap 167 responden di Jabodetabek. Data dianalisis menggunakan analisis deskriptif, multiatribut Fishbein, dan analisis konjoin. Hasil penelitian menunjukkan bahwa konsumen memiliki sikap yang lebih positif terhadap atribut kode produksi dan tanggal kedaluwarsa dibandingkan atribut lainnya dalam pembelian beras berlabel. Hasil penelitian juga menunjukkan bahwa preferensi utama konsumen adalah beras putih berlabel yang memiliki informasi kode produksi dan tanggal kedaluwarsa, rentang harga Rp20.000–Rp40.000, sertifikasi halal, kemasan berukuran 2 kilogram, dan informasi varietas beras. Penelitian ini memberikan wawasan bagi produsen dan pemasar dalam mengembangkan strategi pemasaran beras putih berlabel yang lebih sesuai dengan preferensi dan sikap konsumen  
PEMANFAATAN ARTIFICIAL INTELLIGENCE DALAM MANAJEMEN RANTAI PASOK PRODUK PERTANIAN TINJAUAN LITERATUR SISTEMATIK Maharani, Mutiara Ria Despita; Hifziah, Hilyatul; Muflikh, Yanti Nuraeni; Suprehatin; Rahadiarta, I Komang Pradnyananda S.
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.227-242

Abstract

The agricultural product supply chain frequently faces challenges, including fluctuations in demand, climate change, and the perishable nature of products, which can result in inefficiencies and losses. These issues require technology to optimize supply chain performance, one of which is through the use of Artificial Intelligence (AI). This study aims to identify the types of AI commonly used, their applications across various stages of the supply chain, their role in enhancing efficiency, and the challenges associated with their implementation. The method used is a Systematic Literature Review (SLR) based on 21 scientific articles from 2015 to 2025 sourced from the Scopus database. Articles were selected based on criteria including journals and proceedings, open access, and relevance to AI applications in agricultural product supply chains. The research results indicate that machine learning and deep learning are the most widely used types of AI, particularly for crop yield prediction, plant disease detection, product quality classification, and logistics management. AI has been applied across various stages of the supply chain, from cultivation, processing, to distribution. AI has proven to enhance efficiency, real-time monitoring, and decision-making. However, its implementation still faces challenges such as limited quality data, inadequate infrastructure, high implementation costs, and low human resource capacity. Therefore, the utilization of AI in the agricultural product supply chain requires collaboration between the government, academia, industry, and farmers. On the other hand, regulations and policies supporting AI adoption also need further review to ensure this technology can be widely and sustainably implemented.
The Effectiveness Pertamina Pinky Movement Program: Implementation of The Concept of Creation Shared Value (CSV) Rushartami, Meidina Arimbi; Winoto, Joyo; Suprehatin
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.75

Abstract

Creating Shared Value (CSV) is the company's operational policy by increasing the company's competitive value and simultaneously advancing social and economic conditions for both the company and target recipients of the program. This program aims to shift the use of subsidized LPG to non-subsidized LPG and help MSEs develop their businesses. This study examines the effectiveness of the Pinky Movement Program regarding social and economic values for both companies and program participants. This study uses a survey method by collecting primary and secondary data. Primary data was obtained through questionnaires distributed to 392 program participants who were selected using purposive sampling. In total, 269 respondents completed the questionnaire. Secondary data was obtained from Pertamina, including sales, profits, brand reputation, the number of employees who contributed to the program and its implementation of the training program. Data analysis was performed using a paired sample t-test to compare the conditions before and when the The Pinky Movement Program was implemented. The study results show that the Pinky Movement program effectively created social and economic value from the perspective of program participants. However, from the Company's perspective, this program has not proven effective because there have been no positive changes in economic and social values before and during the program's implementation. The managerial implications that companies can carry out are continuing to run the Pinky Movement program as a social investment capable of providing positive results for the company, target recipients, and affected stakeholders, respectively. Keywords: creating shared value, economic value, micro small enterprises, non-subsidized LPG, social value
Kelayakan Bisnis Peningkatan Produksi Lalat Black Soldier Fly Pada PT Biomagg Indonesia Rizano, Desvand Theola Da; Rifin, Amzul; Suprehatin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.293

Abstract

The business development of BSF insect have problems especially in maggot production. The purpose of this study is analyze the feasibility of best alternatives business strategy to increasing production of black soldier fly. This research was conducted in December 2019-February 2020. The type of data used is primary data of financial and non-financial aspects. Data collected by quantitative method through interviews with Mr. Aminudi as CEO of Biomagg Indonesia Ltd and Prof.Dewi Astuti as an expert of BSF flies. The business feasibility analysis in this study includes aspects of financial visibility (NPV, IRR, profitability index and payback period) and non-financial aspects (legal, technic and operating aspects, management, socioeconomic and nature). The analysis shows that all scenario was worth from non-financial and financial feasibility aspects The problem of deficiencies in supply of organic waste can be solved by running scenario two which Biomagg Indonesia Ltd buy organic waste from traditional market and Islamic school. the financial feasibility of third scenario was worthy to run because it has the best NPV , IRR , profitability index and payback period . the logistic problem can be resolved by running the first scenario to move cages close to the source of organic waste was in urban areas. Biomagg Indonesia Ltd in first scenario made cooperation with Institute of Research and Development Ornamental Fish Culture to built the cage. Biomagg Indonesia Ltd does not need cost to built it. Keywords: business feasibility analysis, black soldier fly, food waste, maggot
Effect of Import Policy on Beef Supply and Demand in Indonesia before and after the COVID-19 Pandemic Kusumaningrum, R.; Darjanto, A.; Nurmalina, R.; Mulatsih, S.; Suprehatin
Tropical Animal Science Journal Vol. 47 No. 2 (2024): Tropical Animal Science Journal
Publisher : Faculty of Animal Science, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5398/tasj.2024.47.2.242

Abstract

Beef production in Indonesia has experienced a decline after the COVID-19 pandemic, leading to an expanding gap between the supply and demand of beef. This widening gap has resulted in an increased reliance on beef imports, which in turn impacts domestic food stability. This study examines the impact of import policies on the supply and demand of beef both before and after the COVID-19 pandemic. Utilizing secondary data related to beef production, consumption, and prices, officially released by relevant ministries or institutions, the analysis was conducted using an econometric model with a simultaneous system equation. The results show that implementing a policy to decrease beef imports while concurrently increasing imports of feeder after the pandemic can enhance beef production by 25%, surpassing levels observed before the COVID-19 pandemic. Such a policy will lead to a decrease in the national beef supply, although demand will remain unchanged during both periods. By using a simultaneous equation system approach that links the dimensions of beef production and consumption, this study offers comprehensive insights for policymakers in designing policies and programs to increase Indonesia’s beef production.
MEKANISME DAN FAKTOR PENENTU TRANSPARANSI DALAM KEMITRAAN RANTAI PASOK PRODUK AGRIFOOD: SYSTEMATIC LITERATURE REVIEW Ribka Marsauli Simanjuntak; Fany Ayu Lestari; Nuris Shokhifatul Aliyah; Yanti Nuraeni Muflikh; Suprehatin
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

                                                                            Abstrak Transparansi menjadi elemen krusial dalam membangun kemitraan yang efektif dan berkelanjutan dalam rantai pasok agrifood. Mekanisme seperti pertukaran informasi, traceability, serta adopsi teknologi digital seperti blockchain dan IoT memainkan peran penting dalam menciptakan keterbukaan antar pelaku rantai nilai. Melalui pendekatan systematic literature review terhadap 16 artikel ilmiah yang relevan, studi ini mengidentifikasi bentuk dan mekanisme transparansi, serta faktor-faktor yang memengaruhinya. Temuan menunjukkan bahwa transparansi dipengaruhi oleh tiga dimensi utama: faktor internal organisasi (modal manusia, struktural, dan relasional), tekanan eksternal seperti regulasi dan tuntutan pasar, serta hubungan relasional yang ditandai dengan komitmen dan kepercayaan. Kolaborasi yang dilandasi oleh keterbukaan informasi tidak hanya memperkuat efisiensi operasional, tetapi juga meningkatkan kepercayaan konsumen dan keberlanjutan sistem pangan. Studi ini menawarkan kontribusi teoritis dan praktis bagi pengembangan strategi transparansi dalam sektor agrifood. Kata kunci: Agrifood, kemitraan, kepercayaan, rantai pasok, teknologi digital, transparansi                                                              ABSTRACT Transparency is a critical element in fostering effective and sustainable partnerships within the agrifood supply chain. Mechanisms such as information sharing, traceability, and the adoption of digital technologies like blockchain and IoT play a pivotal role in enabling openness among supply chain actors. Through a systematic literature review of 16 relevant scientific articles, this study identifies the forms and mechanisms of transparency, as well as the factors that influence it. The findings reveal that transparency is shaped by three main dimensions: internal organizational factors (human, structural, and relational capital), external pressures such as regulation and market demands, and relational dynamics characterized by commitment and trust. Collaboration supported by transparent information flows not only enhances operational efficiency but also strengthens consumer trust and supply chain sustainability. The study provides both theoretical and practical contributions to the development of transparency strategies in the agrifood sector. Keyword: Agrifood, digital technology, partnership, supply chain, transparency, trust  
DAMPAK PERUBAHAN IKLIM TERHADAP KINERJA RANTAI PASOK AGRIBISNIS: TINJAUAN LITERATUR SISTEMATIK Ichsan, Khoirul; Saragi, Novia Suryani; Hanifah, Asri Fani; Suprehatin; Yanti Nuraeni Muflikh
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Perubahan iklim telah mengganggu kinerja rantai pasok agribisnis secara signifikan, sehingga diperlukan pemetaan sistematis terhadap dampaknya serta strategi adaptasi dan mitigasi yang relevan untuk menjaga keberlanjutan dan ketahanan sistem pangan global. Tujuan penelitian ini mengkaji dampak perubahan iklim terhadap kinerja produksi, distribusi, logistik, dan ketersediaan bahan baku dalam rantai pasok agribisnis, serta mengidentifikasi strategi adaptasi dan mitigasi yang telah dibahas dalam literatur untuk mengatasi dampak tersebut. Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan menganalisis 17 artikel yang relevan dengan topik yang dibahas. Hasil penelitian menunjukkan bahwa perubahan iklim berdampak signifikan terhadap penurunan produktivitas, gangguan distribusi, serta ketidakpastian logistik dan pasokan bahan baku dalam rantai pasok agribisnis. Strategi adaptasi yang umum diterapkan mencakup diversifikasi tanaman, penggunaan varietas tahan iklim, serta penguatan kapasitas petani dan sistem distribusi. Sementara itu, strategi mitigasi meliputi efisiensi input produksi, pengurangan emisi, serta adopsi teknologi rendah karbon dan sistem logistik berkelanjutan. Kata kunci: Perubahan iklim, Rantai pasok agribisnis, Strategi adaptasi Strategi mitigasi, Systematic Literature Review    
Co-Authors Amalia Ulpah, Amalia Amzul Rifin Aswar Burhanuddin Catur Setiawan Darjanto, A. Fany Ayu Lestari Hakim, Rizqi Imaduddin Hanifah, Asri Fani Harahap, Syahfitri Hermanto Siregar Hifziah, Hilyatul Ichsan, Khoirul Joyo Winoto, Joyo Kartika, Emeralda Tria Kusumaningrum, R. Maharani, Mutiara Ria Despita Netti Tinaprilla Nuris Shokhifatul Aliyah Nurmalina, R. Putri, Aisya Nadya Putri, Rani Revina Putri, Tursina Andita Rahadiarta, I Komang Pradnyananda S. Ribka Marsauli Simanjuntak Rita Nurmalina Rizano, Desvand Theola Da Rushartami, Meidina Arimbi S. Mulatsih, S. Saragi, Novia Suryani Sholihah, Nadya Ash Syafira Aulia Rangganis Tanti Novianti Triana, Masrifah Utami, Anisa Dwi Yanti Nuraeni Muflikh Yudha Heryawan Asnawi