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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS JURNAL MANAJEMEN Jurnal Ekonomi Manajemen Sistem Informasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Antoni Ludfi Arifin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JURNAL MANAJEMEN

 1 
PENGARUH PERILAKU KONSUMEN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP PENGGUNA APLIKASI TIX.ID Nuraini Nuraini; Antoni Ludfi Arifin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 6, No 1 (2021): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v6i1.627

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh perilaku konsumen dan promosi terhadap keputusan pembelian tiket film di kalangan pengguna aplikasi Tix.Id. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh mahasiswa Program Studi Administrasi Bisnis Institut STIAMI di Kampus Pusat angkatan 2016, dengan jumlah sampel sebanyak 30 responden yang diambil dengan menggunakan metode non probability sampling dan purposive sampling. Teknik pengumpulan data yang digunakan adalah penyebaran kuesioner, di mana masing-masing responden diberikan 30 pernyataan. Berdasarkan Uji-t perilaku konsumen dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil uji f menunjukkan bahwa semua variabel independen dalam penelitian ini berpengaruh signifikan terhadap keputusan pembelian. Nilai R Square sebesar 0,723 yang artinya pengaruh variabel X (perilaku konsumen dan promosi) terhadap variabel Y (keputusan pembelian) sebesar 72,3%, sisanya 27,7% ditentukan oleh variabel lain yang tidak diteliti dalam penelitian ini.
THE EFFECT OF PERCEPTION OF EASY AND PERCEPTION OF BENEFITS ON INTEREST IN USING J&T EXPRESS APPLICATION Reni Safitri; Antoni Ludfi Arifin
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.1020

Abstract

This study aims to determine how perceived convenience and perceived benefits affect interest in using the J&T Express application. This study uses quantitative research with variables of perceived convenience, perceived benefits and interest in use. The population in this study are regular package delivery consumers at J&T Express Duren Jaya. The sample used in this study consisted of 120 respondents who were taken using accidental sampling technique. Data was collected using a questionnaire, where each respondent was given 24 statements. The data is then analyzed using validity test techniques, reliability tests, and classical assumption tests. The results of this study indicate that: (1) The effect of perceived ease of use on interest in use gets an interpretation value of 4.26 which means good; (2) The effect of perceived benefits on interest in use gets an interpretation value of 4.21 which means good; (3) The effect of perceived convenience and perceived benefits on interest in use is 60.3%, while 39.7% is influenced by other variables not included in this study.
Co-Authors Abul Latif Muqaffi Agus Suherman Ahmad Azmy Eric Hernawan Galang Regina Rifal Nuraini Nuraini Reni Safitri Resista Vikaliana Rezi Rahman Dispindra Ridlo Zarkasyi, Muhammad Rudianto Hermawan Wahyuddin Latunreng Warcito