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All Journal DERIVATIF PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Airlangga Journal of Innovation Management Jurnal Abdimas Ilmiah Citra Bakti (JAICB) East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Terapan Ekonomi dan Bisnis (JTEB)
Zamakhsyari, Luthfi
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

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Enhancing MSME: Exploring the Relationship between Financial Literacy, Financial Inclusion, and Capital Access to Improve Performance Tubastuvi, Naelati; Nur Ainun, Rania; Purwidianti, Wida; Zamakhsyari, Luthfi
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.53990

Abstract

The growth of micro, small, and medium-sized enterprises (MSMEs) is critical to Indonesia's present economic development. This study has the purpose of examining how financial literacy, financial inclusion, and access to capital affect the performance of MSMEs in the Banyumas area. The performance of MSMEs is the dependent variable in this study, and the independent factors are financial literacy, financial inclusion, and access to finance. This study used partial Least Squares (PLS) to handle data in this work. Purposive sampling procedures were employed to select 127 MSMEs from a total of 8,559 MSMEs in the Banyumas Regency as research participants. The study's main findings of the relationship between the three variables of financial literacy, financial inclusion, and access to capital on MSME performance show that these three variables significantly influence MSME performance, both partially and simultaneously. As a result, MSMEs with a high degree of financial competence, simple access to finance, and suitable access to capital would improve MSMEs' performance in an area, resulting in the growth of the enterprises they manage. This research found that the financial literacy level of Banyumas MSMEs is quite high, available financial inclusion is easily accessible and sufficient access to capital can help MSMEs to improve their performance so that they can increase the development of the businesses they run.
Strategi Digital Marketing dan Peningkatan Branding Bagi UMKM Desa Melung Kecamatan Kedungbanteng Zamakhsyari, Luthfi; Kharismasyah, Alfato Yusnar; Fatchan, Ilham Nuryana
Jurnal Terapan Ekonomi dan Bisnis Vol. 3 No. 2 (2023): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v3i2.7858

Abstract

Pemanfaatan teknologi informasi telah merambah ke bidang pemasaran digital bagipara pelaku bisnis. Salah satu alat pemasaran digital adalah media sosial. Media sosial dapatmembantu pelaku usaha dalam mempromosikan dan menjual produk, salah satunya UMKM.Permasalahan yang dihadapi oleh UMKM khususnya di desa Melung kecamatanKedungbanteng adalah pemasarannya masih door to door, dititipkan ke warung dan promosidari mulut ke mulut. Hal ini menyebabkan wilayah pemasaran dan cakupan penjualan produkmenjadi kecil. Sehingga perkembangan usaha para pelaku UMKM tidak berkembang pesat.Hal ini berdampak pada pendapatan yang tidak bertambah, jumlah produk yang terjual tidakbertambah dan cakupan wilayah pemasaran tidak luas. Dengan adanya kegiatan pelatihanbagi para pelaku UMKM di desa Melung, para pelaku UMKM dapat memanfaatkan mediasosial sebagai alat pemasaran digital sehingga wilayah promosi menjadi lebih luas danmembantu dalam menjual produk serta memberikan dan mengajarkan pentingnya brandingbagi usaha yang mereka miliki.
Co-Authors Anjani, Nadya Zalianti Puspa Arini Hidayah, Arini Arofah, Rifka Utami Awalia, Revia Putri Rizqi Dwi Winarni Erny Rachmawati Handayani, Erna Hengky Widhiandono Hermin Endratno Ilham Nuryana Fatchan, Ilham Nuryana Kharismasyah, Alfato Yusnar Khoirunnisa, Rilah Marindra, Marshanda Putri Muhammad Fuad Naelati Tubastuvi Nur Ainun, Rania Nur Aisah, Triana Nur Atikah Nurjannah, Afifah Zahroh Randikaparsa, Irawan Siti Helmyati Susanti, Vina Sutanto, Ela Naufalia Syarifatunnisa, Siti Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widyaningtyas, Dian Zakiyah, Hanifa Shafa