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All Journal Jurnal Administrasi Bisnis Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal ASPIKOM Dinamisia: Jurnal Pengabdian Kepada Masyarakat Gelar : Jurnal Seni Budaya Jurnal Rupa Besaung : Jurnal Seni Desain dan Budaya Jurnal Nawala Visual Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design Jurnal Abdimas
Nisa Eka Nastiti
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Rupa

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Preliminary Analysis to the Visual Identities of Bandung Creative Industries during Pandemic (2019-2023): Case study of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau Supriadi, Olivine Alifaprilina; Eka Nastiti, Nisa; Kusuma Ayu, Intan
JURNAL RUPA Vol 9 No 2 (2024): In Press
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v9i2.8151

Abstract

This study examines the development of visual identity in Bandung's creative industry during the COVID-19 pandemic (2019–2023), focusing on the portfolios of Monoponik Studio, Pikir Mikir Studio, and Dassein Design Bureau. Using a qualitative approach, the research analyzes key visual identity elements—logotype, symbol, color, and typeface—to highlight design trends and their adaptation to pandemic-driven challenges. Findings reveal a shift toward minimalist styles, high-contrast colors, and designs optimized for digital and print platforms, with the food and beverage sector being the most active. Emotional resonance, scalability, and local branding emerged as crucial strategies during this period. This study differs from previous ones in that it examines real-world examples from design studios in Bandung during the COVID-19 pandemic. By focusing on this time and place, it shows how visual identity changed in response to real-world challenges. This makes the study useful for designers and researchers who want to understand how design adapts during difficult times.
Co-Authors Adya Mulya Prajana Aisyi Syafikarani Alkadrie, Nabilla Zalfa Ananya Kayas, Shafnatya Annisya Mawanti, Rara Ayu Aprilhani Suparyono, Zellita Azzahra, Shafira Yasmin Bijaksana Prabawa Cahya, Alya Algrista Diani Apsari Fitriani Nur Utami Ganjar Gumilar Idhar Resmadi Jannah, Syifa Chairunnisa Nurul Kusuma Ayu, Intan Marheni Eka Saputri Melga, Bambang Muthmainah , Ligar Muthmainnah, Ligar Ni Wayan, Valentina Gayatri Dewi Novian Denny Nugraha Nurul Fitriana Bahri Olivine Alifaprilin Olivine Alifaprilina Supriadi Orlano, Peter Patra Aditia Purwaningtyas, Abigail Nike Putri, Dita Amanda Rahmiati Aulia Rifaldi, Muhammad Rizky Rostika Yuliani Sabrina, Keysia Shafa Saksono Putri, Kendra Sevira Suhendi, Fadia Ramdhilla Suprayogi, ambang Melga Susanne Dida Syarip Hidayat Tsamarah Thahirah, Alya Uli Gracia Sitanggang, Sherina Nindy Utami, Giva Dini Utami, Tiara Wirania Swasty