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All Journal Jurnal Administrasi Bisnis Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal ASPIKOM Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Rupa Besaung : Jurnal Seni Desain dan Budaya Jurnal Nawala Visual Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat eProceedings of Art & Design Jurnal Abdimas
Nisa Eka Nastiti
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Kalatanda : Jurnal Desain Grafis dan Media Kreatif

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Perancangan Kemasan Borondong Andreprok 202 Bagi Dewasa Muda Di Luar Jawa Barat Ni Wayan, Valentina Gayatri Dewi; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8371

Abstract

Indonesia is a country rich in diversity, one of which is the diversity of traditional foods. However, traditional food has beenshifted by more attractive contemporary food so that the younger generation is less interested in eating traditional food,one of which is the packaging factor. The people of West Java, especially the Sundanese, have a variety of traditionalfoods, one of which is borondong. There are quite a number of borondong MSMEs in Ibun Subdistrict, most of which areless aware of the importance of visual identity, as well as inappropriate selection for packaging. These are the problemsfaced by Andeprok 202. Therefore, this research aims to design packaging with a distinctive visual identity and choosethe right packaging for Andeprok 202 products. The methods used in data collection are observation, interviews, literature,questionnaires, which are analyzed by visual analysis, comparison matrix, and SWOT analysis. This design is expected tobe a solution to the problems faced by Andeprok 202, so that the packaging can be characterized and can maintain productdurability, which can help borondong compete as a traditional food in the midst of the rise of contemporary food.
Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung Utami, Tiara; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8375

Abstract

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketingsystem that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products isnot accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest inherbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literaturestudies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data searchwas conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. Thevisual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to thepublic, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that mustbe preserved.
Perancangan Destination Branding Sebagai Sarana Desa Pariwisata Dan Budaya Aprilhani Suparyono, Zellita; Eka Nastiti, Nisa; Alifaprilina Supriadi, Olivine
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8376

Abstract

Indonesia’s cultural diversity is enormous, not only culture but history, and also united customs. Jelekong Arts Village is avillage in Bandung Regency which has an abundance of cultural and artistic diversity, the people of Jelekong themselveshave also been trained in arts that have been passed down from generation to generation. Examples of culture and art in theJelekong Art Village include painting craftsmen, Wayang Golek craftsmen, and even Wayang Golek performances. However,unfortunately, interest in visitors to the Jelekong Art Village has greatly decreased and the people there do not have strongand interesting information media, so that many Jelekong people have not continued their culture and art and there are stillmany people from Bandung and outside Bandung who do not know about the Jelekong Art Village. With this, the researchthat has been carried out uses a qualitative method which is based on the theory of Visual Communication Design byobtaining data through observation activities, surveys, question and answer activities with the Jelekong community andliterature regarding the Jelekong Art Village. With the final result in the form of destination branding as an informationmedium for the Jelekong Arts Village so that the people of Bandung and also outside Bandung have an interest in theJelekong Arts Village and have a lot of curiosity about the Jelekong Arts Village.
Co-Authors Adya Mulya Prajana Aisyi Syafikarani Alkadrie, Nabilla Zalfa Ananya Kayas, Shafnatya Annisya Mawanti, Rara Ayu Aprilhani Suparyono, Zellita Azzahra, Shafira Yasmin Bijaksana Prabawa Cahya, Alya Algrista Diani Apsari Fitriani Nur Utami Ganjar Gumilar Jannah, Syifa Chairunnisa Nurul Kusuma Ayu, Intan Marheni Eka Saputri Melga, Bambang Muthmainnah, Ligar Ni Wayan, Valentina Gayatri Dewi Novian Denny Nugraha Nurul Fitriana Bahri Olivine Alifaprilin Olivine Alifaprilina Supriadi Orlano, Peter Patra Aditia Purwaningtyas, Abigail Nike Putri, Dita Amanda Rahmiati Aulia Rifaldi, Muhammad Rizky Rostika Yuliani Sabrina, Keysia Shafa Saksono Putri, Kendra Sevira Suhendi, Fadia Ramdhilla Suprayogi, ambang Melga Susanne Dida Syarip Hidayat Tsamarah Thahirah, Alya Uli Gracia Sitanggang, Sherina Nindy Utami, Giva Dini Utami, Tiara Wirania Swasty