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All Journal Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Computer Science and Technology Application
Rizky, Agung
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Aptisi Transactions on Management

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Digital Transformation Strategies for Effective Business Management in SMEs: A SmartPLS Approach Ekawaty, Anita; Rizky, Agung; Ndlovu, Zinhle; Ramadan, Ahmad
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2410

Abstract

Small and Medium Enterprises (SMEs) in Tangerang, Indonesia, significantly contribute to economic development but face barriers in adopting digital technologies, such as limited resources, lack of digital skills, and organizational resistance. Digital transformation, encompassing cloud computing, digital marketing, automation, and data analytics, is increasingly recognized as essential for business growth and efficiency.  The primary objective of this study is to examine the impact of digital transformation strategies on operational efficiency, customer engagement, and overall performance in SMEs. Using a quantitative research approach, Partial Least Squares Structural Equation Modeling (SmartPLS) was applied to analyze data from 150 SMEs in Tangerang. The research measured the relationship between digital transformation strategies and key performance indicators. The results indicate that cloud computing and data analytics significantly improve operational efficiency by streamlining processes and enabling data-driven decision-making. Meanwhile, digital marketing and automation enhance customer engagement and market competitiveness, with SMEs showing stronger customer relationships and improved market positions. This study highlights the importance of adopting digital transformation to enhance SME business management and achieve sustainable growth. It offers practical insights for managers and policymakers and encourages future research on the long-term effects of digital transformation on SME resilience and innovation.
Digital Transformation Journey of SMEs in Indonesia During the Post Pandemic Era Rizky, Agung; Gunawan, Ahmad; Santiago Ikhsan, Ramiro
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/522w1t49

Abstract

The COVID-19 pandemic marked a significant turning point for small and medium enterprises (SMEs) in Indonesia, compelling many to rapidly transi- tion from traditional offline operations to digital business models. This study aims to analyze the digitalization journey of SMEs in the post-pandemic era by examining the opportunities and challenges they encounter during this transformation. A descriptive qualitative approach was employed, using secondary data sourced from official reports such as BPS, the Ministry of Cooperatives and SMEs, and the economy SEA Report, complemented by relevant academic literature. The findings reveal that digitalization has opened substantial oppor- tunities for SMEs, including expanded market reach, improved operational ef- ficiency, and enhanced customer engagement through e-commerce platforms, digital payment systems, and social media marketing. However, persistent bar- riers remain, such as limited digital literacy, uneven internet infrastructure, high implementation costs, and consumer trust issues in online transactions. This study concludes that while digitalization offers a vital pathway for SME growth and resilience, addressing these barriers requires collaborative efforts among business owners, policymakers, and digital platform providers. Future research should employ quantitative methods and explore sector-specific case studies to deepen understanding of digital transformation strategies.
Co-Authors Amsyar, Izwan Arif Andika Audiah, Sipah Aulia Lindzani, Nur Beldiq, Eiser Aaron Cristhopher, Ethan Ekawaty, Anita Gunawan, Ahmad Harris, Ethan Hua, Chua Toh Komara, Maulana Arif Madani, Muchlisina Maria Daeli, Ora Plane Mochamad Heru Riza Chakim Ndlovu, Zinhle Ninda Lutfiani Pasha, Lukita Ramadan, Ahmad Ridwan Arifin Rodriguez, Marta Santiago Ikhsan, Ramiro Sumliyah, Sumliyah Tanjung, Azrul Tantri Wenny Sitanggang Untung Rahardja Utami, Rahayu Tri Yul Ifda Tanjung, Yul Ifda Zaki Firli, Muhammad