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All Journal AFEBI Economic and Finance Review Batoboh : Jurnal Pengabdian Pada Masyarakat Sosio e-kons JURNAL PENDIDIKAN TAMBUSAI Jurnal Public Policy Societas : Jurnal Ilmu Administrasi dan Sosial Management Studies and Entrepreneurship Journal (MSEJ) Journal of Applied Data Sciences Jurnal Ilmiah Wahana Pendidikan ARRUS Journal of Social Sciences and Humanities Al-Idzaah : Jurnal Dakwah dan Komunikasi Innovative: Journal Of Social Science Research Lentera: Jurnal Ilmu Dakwah dan Komunikasi Asian Journal of Management, Entrepreneurship and Social Science Edumaspul: Jurnal Pendidikan
Weriframayeni, Annisa
Universitas Perintis Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Komunikasi Digital untuk Meningkatkan Visibilitas UMKM Perempuan: Studi Kasus Kota Padang weriframayeni, annisa; Sri Mona Octafia; Elsa Widia
AL-IDZAAH: Jurnal Dakwah dan Komunikasi Vol. 7 No. 1 (2025): Dakwah dan Komunikasi
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/al-idzaah.v7i1.8526

Abstract

Women's participation in Indonesia's economy has long been a key focus, with over 60 percent of MSMEs managed by women. While digitalization and its impact on MSME performance in Padang City have been widely studied, research specifically addressing effective digital communication strategies remains limited. This study aims to provide comprehensive insights into effective digital communication approaches to enhance the marketing performance of women-owned MSMEs in Padang. The analysis focuses on the types of digital platforms used, the nature of messages conveyed, and patterns of interaction with customers through social media, websites, and e-commerce platforms. The methodology involves primary data collection through in-depth interviews and surveys, along with secondary data on MSME profiles. Data analysis employs multivariate regression to examine the influence of multiple independent variables on dependent variables simultaneously. The findings reveal that strategies involving social media and online advertising are particularly effective in boosting MSME visibility on digital platforms. Meanwhile, the use of websites combined with online advertisements is more effective in driving traffic to MSME websites.
SOSIALISASI DAN DISEMINASI KEBIASAAN BARU (NEW NORMAL) KEPADA SISWA/I SDN 23 UJUNG GURUN MELALUI AUDIO VISUAL DAN MEDIA ONLINE Azmi, Novia Amirah; Putra, Gisky Andria; Weriframayeni, Annisa
Batoboh Vol 6, No 1 (2021): BATOBOH : JURNAL PENGABDIAN PADA MASYARAKAT
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/bt.v6i1.1383

Abstract

Terhitung tanggal 4 Januari 2021, pemerintah Kota Padang resmi mengeluarkan izin pelaksanaan Proses Belajar Mengajar (PBM) secara tatap muka bagi Sekolah Dasar dan Sekolah Menengah Pertama. Kebijakan ini tentunya perlu diiringi dengan pelaksanaan protokol kesehatan di lingkungan sekolah. Jika lalai, maka diprediksi sekolah akan menjadi kluster penyebaran virus Covid-19. Sehingga perlu dilaksanakan kegiatan Pengabdian Kepada Masyarakat dalam bentuk sosialisasi dan diseminasi informasi penerapan kebiasaan baru (new normal) di SDN 23 Ujung Gurun, Kota Padang, Sumatera Barat. Lokasi ini menjadi menarik karena berada di Kawasan perkantoran dimana tentunya mobilitas masyarakat tinggi, dan potensi penyebaran Virus Covid-19 tinggi. Kegiatan ini diharapkan dapat mendorong penguatan pelaksanaan protokol kesehatan di lingkungan Sekolah Dasar. Pesertanya merupakan siswa-siswi kelas 4-6 dengan jumlah 20 orang.Kata Kunci : Covid-19; diseminasi informasi; new normal; sosialisasi
Pengaruh Tiktok Shop Terhadap Kepuasaan Berbelanja Dikalangan Mahasiswa Ilmu Komunikasi Angkatan 21 Universitas Perintis Indonesia, Padang Weriframayeni, Annisa; Kurnia, Yosi
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10160

Abstract

Tiktok Shop memberikan peluang untuk para pengguna apklikasi untuk menjual atau membeli barang, yang mana produk tersebut dapat diiklankan secara langsung pada akun tiktok tersebut. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh aplikasi Tiktok Shop terhadap kepuasaan berbelanja dikalangan mahasiswa Ilmu Komunikasi Universitas Perintis Indonesia angakatan 21. Teori yang digunakan dalam penelitian ini adalah uses and gratification theory. Penelitian ini menggunakan pendekatan kuantitatif, dengan menggunakan metode total sampling adalah Teknik pengambilan sampel di mana seluruh populasi diambil sebagai data sampel untuk diukur atau diobservasi. Teknik pengumpulan data penelitian ini dengan menyebarkan link kuesioner melalui google from yang disebarkan secara online kepada 16 responden Mahasiswa Ilmu Komunikasi Universitas Perintis Indonesia. Dari hasil perhitungan validitas pada kuersioner penelitian, ada 15 kuesioner semua dinyatakan valid karena r hitung lebih dari r tabel namun ada 6 kuesioner yang dinyatakan tidak valid karena hasilnya kurang dari jumlah r tabel yaitu 0.4259. sedangkan Hasil dari uji realibilitas yaitu, Nilai reliabilitas butir pernyataan pada kuesioner variable kepuasan berbelanja yang sedang diteliti lebih besar dari 0.60 hasil ini menunjukkan bahwa butir-butir peryataan pada kuesioner realibel dengan hasil 0.8869.
Analisis Penyerapan Tenaga Kerja Sektor Industri Manufaktur di Sumatera Barat Hadia, Dina; Octafia, Sri Mona; Weriframayeni, Annisa
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13927

Abstract

Pembangunan ekonomi yang mengarah pada sektor industri merupakan sektor penggerak utama pertumbuhan ekonomi termasuk dalam penyediaan lapangan pekerjaan bagi tenaga kerja. Oleh sebab itu penelitian ini bertujuan untuk mengetahui bagaimana pengaruh investasi sektor industri, upah sektor industri, PDRB sektor industri, dan jumlah industri terhadap penyerapan tenaga kerja pada sektor industri manufaktur di Sumatera Barat. Metode analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Berganda dengan menggunakan data time series dari tahun 2000-2021. Variabel independen yang digunakan dalam penelitian ini adalah investasi sektor industri, upah sektor industri, PDRB sektor industri, dan jumlah industri, sedangkan variabel dependennya adalah penyerapan tenaga kerja sektor industri manufaktur. Hasil dari penelitian ini menunjukkan bahwa keempat variabel independen dalam penelitian berpengaruh terhadap penyerapan tenaga kerja sektor industri di Sumatera Barat. Kata Kunci: Investasi, jumlah industri, PDRB sektor industri, penyerapan tenaga kerja, upah
Pengaruh Pemberitaan Media Sosial tentang Isu Kesehatan Mental Mahasiswa Farmasi 21 Universitas Perintis Indonesia di Kota Padang terhadap Individunya Weriframayeni, Annisa; Kurnia, Yosi; Putri Maulana, Shafira Alisya; Rahmawati, Reni; Hadia, Dina
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19740

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh media sosial terhadap masalah kesehatan mental pada mahasiswa farmasi Universitas Perintis Indonesia Kota Padang Terhadap Individunya. Penelitian ini dilakukan pada mahasiswa Farmasi 21 Universitas Perintis Indonesia dengan menggunakan metode penelitian kuantitatif cross sectional, mengumpulkan data dari mahasiswa farmasi pada waktu tertentu untuk melihat hubungan paparan media sosial dengan kesehatan mental mahasiswa farmasi. Pada saat itu Metode kuantitatif memungkinkan peneliti untuk mengumpulkan data yang dapat diukur secara statistik untuk mendapatkan gambaran yang jelas tentang efek kesehatan mental dari paparan media sosial pada masing-masing mahasiswa farmasi. Pendekatan cross-sectional memungkinkan peneliti untuk mengumpulkan data dari mahasiswa farmasi selama tiga bulan terakhir untuk melihat hubungan antara media sosial dan kesehatan mental mahasiswa farmasi. Penelitian ini dilakukan selama tiga bulan dengan menyebarkan kuesioner kepada mahasiswa farmasi yang telah lama peduli terhadap kasus kesehatan mental. Banyaknya tugas dan berita yang beredar di jejaring sosial tentunya akan menimbulkan kecemasan dan stress pada mahasiswa Farmasi 21 Universitas Perintis Indonesia. Mahasiswa farmasi 21 Universitas Perintis Indonesia Kota Padang merupakan kelompok yang terpapar tekanan dan stres akademik. Informasi yang disebarluaskan melalui media sosial dapat memengaruhi cara orang melihat diri, merasakan, dan berhubungan dengan masalah kesehatan mental. Studi ini menganalisis apakah paparan konten secara positif atau negatif memengaruhi pikiran dan perasaan mahasiswa, dan meneliti hubungan antara paparan dan perilaku dalam mencari bantuan atau dukungan kesehatan mental. . Berdasarkan hasil uji normalitas, nilai harus 0,05 agar probabilitas terdistribusi normal. Berdasarkan pengujian di atas, variabel pengaruh terhdap individuanya (Y) tidak berdistribusi normal karena nilai Probchi2 sebesar 0,05. Selain itu, variabel pemberitaan media sosial (X) tidak berdistribusi normal oleh media sosial. jumlah sampel atau observasi adalah 29 sampel dengan Prob F adalah 0,0094. yaitu variabel pemberitaan media sosial (X) secara simultan berpengaruh terhadap variabel pengaruh terhadap individunya (Y) karena nilainya kurang dari 5%. Uji T variabel pemberitaan media sosial (X) berpengaruh signifikan terhadap variabel pengaruh terhadap individu (Y) karena nilainya kurang dari 5% atau 0,05. Dengan demikian, dalam uji T ini diketahui bahwa variabel pemberitaan media sosil signifikan terhadap variabel Pengaruh terhadap individu. Hasil penelitian ini berkontribusi pada pemahaman yang lebih baik tentang bagaimana media sosial memengaruhi orang dan kesehatan mental mereka. Informasi ini dapat digunakan untuk mengembangkan intervensi yang tepat untuk membantu mahasiswa farmasi'21 Universitas Perintis Indonesia di Kota Padang menjaga kesehatan mental mereka.
Affectors on the Manufacturing Sector’s Labor Absorption Dina Hadia; Octafia, Sri Mona; Weriframayeni, Annisa
AFEBI Economic and Finance Review Vol. 9 No. 2 (2024): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic development that focuses on the industrial sector is a major driving force of economic growth, including in providing employment for the workforce. Therefore, this study aims to determine the effect of industrial sector investment, industrial sector wages, industrial sector GRDP, and the number of industries on labor absorption in the manufacturing industry sector in West Sumatra. The analysis method used in this study is Multiple Regression Analysis using time series data from 1996-2012. The independent variables used in this study are industrial sector investment, industrial sector wages, industrial sector GRDP, and the number of industries, while the dependent variable is labor absorption in the manufacturing sector. The results of this study show that simultaneously all four independent variables in this study have an effect on the dependent variable. However, partially, the industrial sector investment variable does not have a significant effect on labor absorption, and the industrial sector GRDP variable has a negative and significant effect on labor absorption, while the wage and number of industries variables have a positive and significant effect on labor absorption in the manufacturing industry sector in West Sumatra.
Beyond experience: how customer engagement transforms AI interactions into Generation Z loyalty Sri Mona Octafia; Dina Hadia; Annisa Weriframayeni; Rio Andika Malik; Vicky Setia Gunawan
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v9i2.9215

Abstract

The use of Artificial Intelligence (AI) in customer service, including chatbots, personalized recommendations, and virtual assistants, has significantly improved service efficiency and customer experience. However, how these AI-enabled experiences translate into long-term customer loyalty is still not fully understood, especially among Generation Z, who expect digital interactions to be efficient, authentic, and engaging. Previous studies indicate that customer engagement—reflecting cognitive, emotional, and behavioral involvement—may play an important mediating role, yet empirical evidence in emerging market contexts such as Indonesia remains limited. This study aims to examine the mediating role of customer engagement in the relationship between AI-enabled experience and sustainable loyalty among Generation Z consumers in Padang City, Indonesia. Using a quantitative cross-sectional survey design, data were collected from Generation Z respondents who had interacted with AI-based services in the last six months. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect relationships among variables. The results indicate that AI-enabled experience has a positive and significant effect on sustainable loyalty, both directly and indirectly through customer engagement. AI-enabled experience significantly influences customer engagement, which in turn strongly affects sustainable loyalty, confirming the partial mediating role of engagement. These findings highlight that AI-driven services should be designed not only for efficiency but also to foster active interaction and engagement in order to build long-term loyalty among Generation Z consumers.
IndoBERT-SupCon: A Supervised Contrastive Learning Model for Analyzing Public Perception on Halal Tourism Octafia, Sri Mona; Malik, Rio Andika; Weriframayeni, Annisa; Delpa, Delpa
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1045

Abstract

The primary objective of this research is to develop and evaluate a robust deep learning model for accurately analyzing stakeholder perceptions of halal tourism development in Pariaman, West Sumatra, based on qualitative textual data. The main contribution is the introduction of IndoBERT-SupCon, a novel architecture that enhances the Indonesian BERT model with a Supervised Contrastive Learning (SupCon) mechanism. A novel method for producing more discriminative feature representations for complex viewpoints is presented in this paper, which is one of the first to use this sophisticated fine-tuning technique to Indonesian socio-political sentiment analysis. Conceptually, the model is trained to simultaneously minimize classification error while optimizing the feature space, pulling representations of similar sentiments closer together and pushing dissimilar ones further apart. To achieve this, we collected 1,022 primary textual responses through online surveys with tourists and in-depth interviews with key stakeholders, including SME owners and government officials. The SMOTE oversampling technique was employed on the training data to mitigate class imbalance. Experimental results on the test data demonstrate that the IndoBERT-SupCon model achieved outstanding performance, with a final accuracy of 96.59% and a macro F1-score of 0.97. These results significantly surpass the performance of a standard fine-tuned IndoBERT baseline, confirming the effectiveness of the SupCon approach. The findings provide the Pariaman local government with a highly valid, data-driven tool for more responsive and effective policy formulation. This research offers a robust framework that can be applied to other public policy domains, showcasing the value of advanced deep learning in transforming qualitative stakeholder feedback into actionable insights.
Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City Weriframayeni, Annisa; Octafia, Sri Mona; Widia, Elsa
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 9, No.02 (2025): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v9i02.9904

Abstract

Women's participation in Indonesia's economy has long been a focus of attention. Notably, more than 60 percent of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia are managed by women. While numerous studies have examined how digitalization impacts MSME performance in Padang City, there has been little to no specific research on effective communication strategies in the digital realm. Therefore, this study aims to provide comprehensive and relevant insights for developing effective digital communication strategies to enhance the marketing performance of women-owned MSMEs in Padang City. The study includes an in-depth analysis of the types of digital platforms used, the messages conveyed, and the ways interactions with customers are conducted through social media, websites, or e-commerce platforms. The research methodology involves the collection of primary data through in-depth interviews and surveys, as well as secondary data related to the profiles of women-owned MSMEs. The data analysis employs multivariate regression analysis to identify the influence of several independent variables on multiple dependent variables simultaneously.The results indicate that strategies involving the use of social media and online advertisements are highly effective in increasing the visibility of MSMEs on social media platforms. Meanwhile, using websites and online advertisements proves to be more effective in driving visitors to the MSME websites.
Co-Authors Agustiyara, Agustiyara Aqil Teguh Fathani Aqil Teguh Fathani Aqil Teguh Fathani Azmi, Novia Amirah Delila Putri Sadayi Delpa, Delpa Dina Hadia Dina Hadia Eda Elysia Elfiswandi Elfiswandi Elsa Widia Elsa Widia Fathani, Aqil Teguh Gisky Andria Putra Hadia, Dina Kurnia, Yosi Maulana, Shafira Alisya Putri Nofriadi Nofriadi Novia Amirah Azmi Novia Amirah Azmi Nurmaliza Afrianti Putri Maulana, Shafira Alisya Rafnelly Rafki Rahmawati, Reni Retno Dewi Pramodia Ahsani Rio Andika Malik Sri Mona Octafia Syahrul R, Syahrul Vicky Setia Gunawan Yolanda Oktarina Yolanda Oktarina Yulasmi Yulasmi