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All Journal Media Wisata Jurnal Manajemen Pelayanan Hotel Jurnal Kepariwisataan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Masyarakat Aufa (JPMA) Jurnal Mata Pariwisata Jurnal Mekar Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jurnal Keker Wisata: Kegiatan Pengabdian Kepada Masyarakat
Fatimah, Zahara
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PEMBERLAKUAN FTZ DI KAWASAN EKONOMI KHUSUS (KEK) BATAM DALAM PENINGKATAN PARIWISATA Fatimah, Zahara; Simamora , Bangun Paruntungan; Silitonga , Frangky
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i1.16

Abstract

Batam is a very strategic location because it is close to Singapore, so it is the center of the government's attention to devote its thoughts to its economic principles and of course to develop, revive tourism in this strategic sense, where we know tourism has declined drastically since the Corona Virus 2019. This study uses a descriptive type of research, which seeks to describe and analyze the development of Special Economic Zones in Batam after the implementation of the Free Trade Zone. The data analysis technique that has been used is qualitative data analysis techniques. The Special Economic Zone (SEZ) in Batam is an investment hope in Indonesia. Pioneering Special Economic Zones have been the reinstatement of free trade and free ports. Facilities and convenience are factors that will attract investors and investors are expected to come to Indonesia, especially Batam, with all applicable permits and related investment activities. Facilities or incentives provided by laws and regulations to investors, such as privileges such as tax holiday treatment for a certain period of time, suspension or exemption from import duties, including taxes, to regions and the public must also be given special attention. The implementation of the SEZ after the implementation of the Free Trade Area on Batam Island has not been carried out properly because the legal certainty of the SEZ has not been ratified into law by the DPR RI, this is what makes investors doubt that the level of legal certainty in Indonesia is very low because of the ease of regulation. issued can change automatically. We hope that in the future we must have strong principles for the sake of our country's economy.
UPAYA MENINGKATKAN MOTIVASI KERJA PADA KARYAWAN HOUSEKEEPING DEPARTMENT DI ASTON BATAM HOTEL & RESIDENCE Togatorop, Josua Reza Fernando; Pristiwasa, I Wayan Thariqy Kawakibi; Fatimah, Zahara
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.240

Abstract

This research will discuss efforts that can be taken by the management of Aston Batam Hotel & Residence to increase the work motivation of housekeeping staff in terms of quality and results. This research will involve identifying factors that influence housekeeping staff motivation, as well as developing strategies and policies that can increase their motivation. By understanding the dynamics of housekeeping motivation and work at Aston Batam Hotel & Residence, this research is expected to provide valuable insights for hotel management and the hospitality industry in general in their efforts to achieve higher service quality and maintain competitiveness in an increasingly competitive market. The research method used for this research is qualitative data and is described narratively. In this research, data collection techniques were used in the form of interviews, documentation, observation and triangulation. From the results of research at Aston Hotel & Residence, the author can draw the conclusion that the work motivation given to Room Attendant employees at Aston Hotel & Residence cannot be said to be optimal. Because there are still several things that must be considered, such as working environment conditions, effective communication, and physical working conditions
PERAN KOMUNIKASI INTERPERSONAL FRONT OFFICE DALAM MENINGKATKAN PENGALAMAN TAMU DI ASIALINK HOTEL BY PRASANTHY BATAM Wulanda, Olivia Diva; Andri Wibowo; Lubis, Arina Luthfini; Fatimah, Zahara
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.287

Abstract

This study discusses the critical role of interpersonal communication carried out by the front office team in enhancing the guest experience at the Asialink Hotel in Batam. Through qualitative research methods, data were collected via interviews and direct observations of both front office staff and hotel guests. The findings reveal that effective and friendly communication from the front office not only strengthens relationships with guests but also significantly contributes to guest satisfaction and loyalty. These results underscore the essential nature of communication skills within the hospitality industry and highlight their impact on service quality. The study suggests that management should prioritize training programs focused on enhancing these skills to improve overall guest experience. Furthermore, the front office staff demonstrated high levels of empathy, showing keen sensitivity to guest needs and a proactive approach to addressing complaints. Their supportive and positive attitudes were evident as they responded to guest concerns with spontaneity and clarity, using polite language and maintaining friendliness while providing information. The staff's ability to offer relevant supporting information further enhances guest experience. Additionally, the study found that the front office staff exhibited fairness and equality in their service delivery, ensuring that all guests received consistent, high-quality service without discrimination. This comprehensive approach to communication highlights its vital role in the success of the hospitality industry.
The Impact of Room Attendant’s Service Quality on Guest Satisfaction at BWP Hotel Batam Fatimah, Zahara; Lubis, Arina Luthfini; Sitorus, Sri Wahyuningsih
JURNAL KEPARIWISATAAN Vol 23 No 2 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i2.1411

Abstract

The growth of the tourist industry need a variety of supporting aspects, one of which is hotel accommodation. BWP Panbil Batam is a four-star plus hotel with a premium concept that opened in 2016 in Batam City. BWP Panbil has numerous departments to assist operating activities, the most important of which is the housekeeping department, particularly in the room attendant position. BWP Panbil Batam continues to try to enhance services in order to maintain a positive image and ensure that visitors are content with what they pay for and what they receive. To clarify the topic matter or research findings, this study employs quantitative methods with a descriptive approach. Using the Slovin algorithm, the researchers collected a sample of 100 responses from customers who stayed at the BWP Panbil Batam Hotel between January and June 2022. Based on the partial test known as t-test, it is possible to infer that hypothesis H1 is accepted in this research and hypothesis null (H0) is rejected. The R2 value is 0.595, as determined by the determinant coefficient test findings. This suggests that service quality influences client satisfaction at the BWP Panbil Batam Hotel by 59.5%, with the remaining 40.5% impacted by other independent factors not investigated in this study.
The Influence of Internship on The Professionality of Students Departement of Room Division at Batam Tourism Polytechnic Andriyatno, Valensia Devinsa; Lubis, Arina Luthfini; Fatimah, Zahara
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.535

Abstract

This research aims to analyze the impact of internships on the professionalism of students majoring in the Rooms Division at the Batam Tourism Polytechnic. The research data consists of active students and alumni of the room division program at Batam Tourism Polytechnic university. This research uses a structured questionnaire (58 closed questions assessed using a 4-point Likert scale) which consists of 4 parts: Part I: Internship, Parts II, III and IV are assessments related to professional skills, namely part II: Attitude, part III Discipline and part VI: responsibility. This research uses descriptive statistical analysis. Next, scale measurement analysis is used to check the validity of the research data and the reliability of the questionnaire. Based on the test results using SPSS software, it can be stated that all statement items or questions given from all variables X, Y1, Y2 and Y3 are valid, because the calculated rvalue > rtable. Based on the results of the X and Y reliability tests above, it can be stated that all Cronbach's Alpha values for variables The results of the hypothesis test show that the alternative hypothesis for all variables is accepted. The formulation of the results of the multiple linear regression equation is Y1 = 12.307 + 0.295, Y2 = 7.790 + 0.538 X, and Y3 = 9.932 + 0.418. Internships have an influence of 21.1% in terms of responsibility. The research results illustrate the influence of internships on the professionalism of the rooms division in the hotel department
The Role of Laundry Attendant in Supporting Services at Edelweiss House of Laundry Novianti, Jenni; Fatimah, Zahara; Lubis, Arina Luthfini
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080201

Abstract

Rapid business growth in Indonesia has increased competition, with the main challenge being lengthy and costly licensing processes, as reflected in the Doing Business 2018 rankings. To succeed in the Indonesian market, particularly in the hospitality sector, it is crucial to build strong relationships with both business partners and government entities, as adequate facilities are key to customer satisfaction. On the other hand, the laundry industry is also experiencing rapid growth. Companies in this industry must focus on customer service and the adoption of the latest technology to remain competitive. This study employs a qualitative research method to explore the role and experience of laundry attendants in enhancing service quality, focusing on developing a deeper understanding of their impact on laundry services. Data was collected from primary and secondary sources through observation, interviews, questionnaires, and documentation, and validated using triangulation techniques. The research sample, which is a subset of the population of laundry attendants, was used to draw conclusions that can be generalized to the entire population. The findings indicate that laundry attendants at Edelweiss House of Laundry Batam play a crucial role in maintaining service quality by ensuring that laundry is processed to be clean and fragrant. Their skills and attention to detail significantly affect the final service outcome. The Laundry Manager and Supervisor emphasize the importance of training, supervision, and the use of high-quality chemicals and advanced technology. Service quality evaluation includes the effectiveness of the washing process, handling of customer complaints, and innovations in facilities. Questionnaire results show that customers are satisfied with the appearance, confidence, and speed of service provided by the laundry attendants. This study confirms that the performance of laundry attendants and an efficient service system are key to achieving high-quality standards at Edelweiss House of Laundry Batam.
Skills and Knowledge Development Training for Students in the Tourism Industry at SMKN 1 Bintan Utara Lubis, Arina Luthfini; Supardi; Fatimah, Zahara; Novianti, Jenni
JURNAL KEKER WISATA Vol. 3 No. 1 (2025): JANUARI 2025
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v3i1.320

Abstract

This community service program aims to develop the practical skills and tourism knowledge of students at SMKN 1 Bintan Utara, given the rapid development of the tourism sector in Bintan which creates a need for skilled workers. Students need skills that are in line with hospitality industry standards, such as excellent service, front office management, and the use of digital technology. This training is designed to bridge the gap between classroom theory and the demands of the working world through various methods, such as lectures, simulations, and hands-on practice, which provide real learning experiences. In this training, students participate in scenarios that train them to face live situations in the world of work, helping them master essential skills in customer service and the use of digital technology in tourism. The results of this program show an increase in students' understanding and confidence in their skills. They also felt more prepared to enter the workforce after completing the training. With training that focuses on practical skills development, vocational schools such as SMKN 1 Bintan Utara can produce graduates who are ready to compete in the tourism labor market, both locally and internationally. The program emphasizes the importance of aligning vocational education with industry needs to support the development of the local tourism economy and improve workforce competitiveness.
OPTIMALISASI PENGELOLAAN TROLI UNTUK MENINGKATKAN EFISIENSI OPERASIONAL ROOM ATTENDANT DI PACIFIC PALACE HOTEL BATAM Falky, M. Faredz; Supardi; Lubis, Arina Luthfini; Fatimah, Zahara; Wibowo, Andri
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 1 (2025): Volume 10 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelolaan troli yang optimal merupakan faktor penting dalam mendukung efisiensi operasional room attendant di industri perhotelan. Penelitian ini dilakukan di Pacific Palace Hotel Batam untuk mengidentifikasi kendala dalam pengelolaan troli yang memengaruhi produktivitas staf housekeeping, terutama pada tingkat hunian tinggi. Menggunakan pendekatan kualitatif, penelitian ini melibatkan wawancara dengan tiga informan kunci (Executive Housekeeping, Supervisor Housekeeping, dan Staff Housekeeping), observasi langsung, dan dokumentasi. Hasil penelitian menunjukkan bahwa keterbatasan jumlah troli, kondisi fisik troli yang rusak, penataan barang yang tidak terorganisir, lokasi penyimpanan troli yang tidak strategis, serta kurangnya edukasi staf merupakan kendala utama yang menurunkan efisiensi operasional. Penundaan waktu kerja akibat permasalahan ini tercatat mencapai 30–40 menit per shift. Pembahasan mengungkapkan bahwa perbaikan dalam manajemen troli dapat meningkatkan efisiensi kerja hingga 20%, sesuai dengan penelitian sebelumnya. Rekomendasi yang diusulkan meliputi penambahan jumlah troli, perbaikan kondisi fisik troli melalui pemeliharaan rutin, penerapan standar penataan barang, penempatan strategis lokasi penyimpanan troli, dan pelatihan staf secara berkala. Implementasi rekomendasi ini diharapkan dapat mengurangi waktu kerja yang terbuang, meningkatkan produktivitas room attendant, serta mendukung kualitas pelayanan kepada tamu. Penelitian ini menyimpulkan bahwa pengelolaan troli yang baik tidak hanya meningkatkan efisiensi operasional tetapi juga berkontribusi terhadap kepuasan tamu dan reputasi hotel. Hasil penelitian ini memberikan kontribusi praktis bagi manajemen hotel dalam merumuskan strategi peningkatan operasional housekeeping.
PERAN EKONOMI KREATIF DALAM MENINGKATKAN KREATIVITAS DAN INOVASI PRODUK PARIWISATA DI KOTA BATAM MELALUI PERSPEKTIF KEWIRAUSAHAAN Lubis, Arina Luthfini; Fatimah, Zahara; Abnur, Asman
JURNAL MATA PARIWISATA Vol. 4 No. 1 (2025): MARET 2025
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193.360

Abstract

Ekonomi kreatif telah menjadi salah satu sektor penting dalam mendukung pengembangan kewirausahaan, khususnya di Kota Batam yang memiliki potensi besar sebagai destinasi wisata unggulan. Penelitian ini bertujuan untuk menganalisis peran ekonomi kreatif dalam meningkatkan kreativitas dan inovasi produk pariwisata melalui perspektif kewirausahaan. Dengan pendekatan kuantitatif deskriptif dan eksplanatori, penelitian ini melibatkan 100 pelaku usaha kreatif di sektor pariwisata Kota Batam sebagai responden. Data primer dikumpulkan melalui survei menggunakan kuesioner dengan skala Likert dan wawancara semi-terstruktur untuk memperkaya analisis. Data sekunder diperoleh dari laporan resmi dan publikasi terkait. Teknik analisis yang digunakan meliputi analisis statistik deskriptif untuk menggambarkan distribusi data dan regresi linier untuk menguji hubungan antara variabel ekonomi kreatif, kreativitas, inovasi, dan kewirausahaan. Hasil penelitian menunjukkan bahwa 85% responden menyatakan ekonomi kreatif secara signifikan mendorong kewirausahaan melalui inovasi dan diversifikasi produk wisata. Sebanyak 65% pelaku usaha memanfaatkan media sosial untuk promosi, sementara 70% menyatakan kolaborasi dengan industri pariwisata meningkatkan eksposur produk kreatif. Namun, kendala utama yang dihadapi adalah akses pembiayaan (60%) dan kurangnya pelatihan manajerial (55%). Inovasi produk berbasis budaya lokal diapresiasi oleh 75% wisatawan, yang turut meningkatkan daya tarik Kota Batam. Penelitian ini menyimpulkan bahwa integrasi ekonomi kreatif dan kewirausahaan berkontribusi pada pengembangan pariwisata yang berkelanjutan di Kota Batam. Penelitian selanjutnya disarankan untuk mengeksplorasi lebih dalam peran pemerintah dan komunitas lokal, serta menggunakan metode campuran untuk analisis yang lebih komprehensif.
PENDAMPINGAN WISATA RAMAH LINGKUNGAN MELALUI PENERAPAN ECO TOURISM DI PANTAI TANJUNG PINGGIR Lubis, Arina Luthfini; Wardani, Yudha; Wibowo, Andri; Fatimah, Zahara; Supardi; Pristiwasa, I Wayan Thariqy Kawakibi
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol. 7 No. 1 (2025): Vol. 7 No 1 April 2025
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v7i1.1945

Abstract

Pantai Tanjung Pinggir sebagai salah satu destinasi wisata potensial di Kota Batam masih menghadapi tantangan dalam pengelolaan kebersihan lingkungan akibat rendahnya kesadaran wisatawan dan terbatasnya fasilitas pengelolaan sampah. Kegiatan Program Kreativitas Mahasiswa (PKM) ini bertujuan untuk meningkatkan kesadaran dan keterampilan mahasiswa serta mendukung pengelolaan pantai berbasis eco tourism. Program dilaksanakan pada 2 Mei 2025 di Pantai Tanjung Pinggir dengan melibatkan mahasiswa Program Studi Manajemen Divisi Kamar, dosen pembimbing, dan mitra pengelola pantai. Metode pelaksanaan meliputi sosialisasi konsep eco tourism, praktik langsung bersih pantai, lomba pengumpulan sampah, refleksi hasil kegiatan, serta evaluasi keberhasilan berdasarkan partisipasi mahasiswa dan umpan balik mitra. Observasi menunjukkan adanya peningkatan signifikan dalam pemahaman mahasiswa terhadap konsep eco tourism, keterampilan teknis pengelolaan sampah, dan kesadaran pentingnya keberlanjutan wisata, dengan tingkat keberhasilan di atas 85% untuk seluruh aspek yang dinilai. Mitra memberikan tanggapan positif dan berkomitmen untuk menerapkan rekomendasi hasil kegiatan, seperti sistem pengelolaan sampah terpilah dan penguatan edukasi kepada wisatawan. Kegiatan PKM ini efektif dalam mendukung perbaikan kondisi kebersihan pantai sekaligus membentuk karakter mahasiswa yang peduli terhadap pengembangan pariwisata berkelanjutan.
Co-Authors Andri Wibowo Andri Wibowo Andriyatno, Valensia Devinsa Asman Abnur, Asman Falky, M. Faredz Frangky Silitonga Lubis, Arina Luthfini Novianti, Jenni Pratama, Oktora Aji Pristiwasa, I Wayan Thariqy Kawakibi Simamora , Bangun Paruntungan Sitorus, Sri Wahyuningsih Supardi Togatorop, Josua Reza Fernando Wulanda, Olivia Diva Yudha Wardani