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All Journal Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Ekonomi dan Bisnis Dharma Andalas Performance : Jurnal Bisnis dan Akuntansi Jurnal Perkeretaapian Indonesia (Indonesian Railway Journal) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekobis : Ekonomi Bisnis & Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Nusantara Science and Technology Proceedings Jurnal Bisnis Indonesia Jurnal Terapan Manajemen dan Bisnis Forum Bisnis dan Kewirausahaan KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara
nurhadi, nurhadi
Program Studi Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : International Journal of Economics Development Research (IJEDR)

 1 
The Effect of Content Marketing and Online Customer Reviews on Purchase Intention Through Customer Trust as an Intervening Variable on Food and Beverage Products in Mojokerto Renanda Auresty Faradita; Nurhadi Nurhadi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4467

Abstract

This study aims to determine the effect of content marketing on online customer reviews on purchase intention through customer trust in followers of the @kulineran.mjk Instagram account. This type of research is associative quantitative research with the method of Partial Least Square analysis technique with smartPLS 4.0 software. The number of samples was 160 respondents using the Slovin formula and the method of drawing samples with non-probability sampling, namely with purposive sampling technique. Data collection by questionnaire via direct message. Based on the research that has been done, the results show that content marketing has a significant effect on customer trust, online customer review has a significant effect on customer trust, customer trust has a significant effect on purchase intention, content marketing has a significant effect on purchase intention, online customer review has a significant effect on purchase intention through customer trust, online customer review has a significant effect on purchase intention through customer trust
The Influence of Intellectual Capital and Firm Size on Financial Performance of Manufacturing Companies in Indonesia M Khoirur Rifqi; Nurhadi Nurhadi
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 4 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4512

Abstract

Intellectual Capital is a part of intangible assets that companies can leverage to create a competitive advantage. This research aims to examine the influence of IC (capital employed, human capital, structural capital efficiency) on financial performance with firm size as a controlling variable in manufacturing companies. The research employs an associative quantitative research method. The sample in this study consists of manufacturing companies listed on the IDX during the period 2020-2022, with a total sample of 51 companies. The sampling technique used is purposive sampling. This research utilizes secondary data from the website www.idx.com. The analysis technique involves multiple linear regression analysis using SPSS 25 software. The results of this research indicate that VACA and VAHU have a positive and significant effect on Financial Performance (ROE). Meanwhile, STVA and firm size as control variables do not exhibit a significant effect on financial performance (ROE). Previous research has identified relationships between these factors; however, this study strengthens understanding by exploring deeper complexities within them. Thus, this research makes a significant contribution to enriching the literature on company financial performance and IC.
The Effect of Beauty Influencer Credibility and Electronic Word Of Mouth on Purchase Intention Skintific Skincare Products Through Customer Trust Variable Farahsalsabil Yudhiane Cantika; Nurhadi Nurhadi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4677

Abstract

This study aims to examine the impact of Tasya Farasya’s credibility as a beauty influencer and electronic word of mouth (E – WOM) on purchase intention through by consumer trust in Skintific skincare products in Surabaya. This study uses quantitative methods. The population of this study is a consumer of Skintific skincare products in Surabaya. The sample size was 150 respondent was taken using purposive sampling. Data collection techniques use quesionnaires distributed through Whatsapp, Instagram, and Twitter. The analysis techniques uses Partial Leas Square (PLS) with SmartPLS 4.0 software. The result showed that credibility of beauty influencers and electronic word of mouth significantly affect purchase intention. Credibility of beauty influencers does not significantly affect purchase intention. Electronic word of mouth has affect but not significantly purchase intention. Customer trust significantly affect purchase intention. Beauty influencer credibility has a significant indirect effect on purchase intention through consumer trust, while electronic word of mouth also has a significant indirect effect on purchase intention through consumer trust.
The Influence of Product Diversity, Experiential Marketing and Service Quality on Customer Satisfaction Dimas Oktorio Fadilla; Nurhadi Nurhadi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4723

Abstract

This study was conducted to determine the effect of product diversity, experiential marketing, and service quality on consumer satisfaction of coffee shops in Bojonegoro. The type of research used is quantitative research. The population in this study is coffee connoisseurs located in Bojonegoro Regency. This study used a sample of 151 respondents using non-probability sampling methods and sampling techniques, namely purposive sampling. Multiple linear regression analysis was applied to analyze data tested with SPSS version 25. This research states that simultaneously product diversity, experiential marketing, and service quality affect consumer satisfaction. Partially, product diversity, experiential marketing, and service quality have a significant effect on consumer satisfaction.
Co-Authors A. Kriswibowo Anggraini, Farikhah Nur Aurel Salsabillah Avrilia Gusti Purwaningsih Ayu Pangastuti, Trisyani Berliana Putri Damayanti Beryl Aleron Bisma A, Hanifan D. Hertati Dhia Hasna Rahmadhani Gusnadi Diana Hertati Diana Hertati Diana Hertati Dikki, Mahrizal Dimas Oktorio Fadilla Farahsalsabil Yudhiane Cantika Firdiana Nur Auliya Fitriyanti Marditia S Gabriella Angel Gymnastiar, Bintang Herninda Dara Puspita Ayu Indira Arundirasari Irvan Alfiansya Ivana Azahra Rismadian Kusuma, Ade M Khoirur Rifqi Mella Ramadhani Mochamad Rizal Pahlevi Muhammad Baharudin Mahfudz Mukhammad Amin Saifudin Mulyaningtyas, Aprilia Naqiyatus Sholahah ningsih, dwi muji Ningtyas, Nadia Ayu Nobmadella, Oviradita Octavina Chalwa Adaby Pinky Della Angelina Simanjuntak Pradana, Dhani Rizky Rachmalia Anggraini Ratna Ayu Nandra Renanda Auresty Faradita Ridwan Adi Nugroho Rista Evitasari Rizky Dyah Tri Herdianti Shella Yoseva Simangunsong Susilo, Alissa Azizah Herman Tukiman Wilda Maulidiyah