Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : East Asian Journal of Multidisciplinary Research (EAJMR)

The Influence of Product Quality on Customer Satisfaction in Asik Creative Gresik, East Java Arimawasti, Indi; Suwaidi, Rahman Amrullah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7641

Abstract

This research aims to determine the effect of product quality on customer satisfaction in Asik Creative, Gresik, East Java. This research method uses quantitative research with the independent variable being product quality and the dependent variable being customer satisfaction. In this research, data was collected using questionnaires. The population in this research are clients of Asik Creative. The number of samples taken was 50 respondents. This research uses the SEM PLS method to conduct quantitative analysis. Each indicator is tested for validity and reliability, then continued with the coefficient of determination test, and continued with hypothesis testing using the t-test. This research produces a statement that product quality dimensions such as performance, features, reliability, conformity to specifications, durability, aesthetics, and impression of quality have a significant influence on customer satisfaction.
The Influence of Service Quality on Customer Satisfaction in Asik Creative Gresik, East Java Ardiansyah, Kharisma Eka; Suwaidi, Rahman Amrullah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7643

Abstract

This research aims to find out how service quality influences customer satisfaction at Asik Creative in Gresik, East Java. This research uses quantitative methods, with the independent variable being service quality and the dependent variable being customer satisfaction. The population in this research are clients who have used the services of Asik Creative. In studies using partial least squares analysis, SEM includes at least 30 to 100 samples. The number of samples taken was 42 respondents. This research uses the SEM PLS method to conduct quantitative analysis. Each indicator is tested for validity and reliability, then continued with the coefficient of determination test, and continued with hypothesis testing using the t-test. The research will produce a statement that service quality has an influence on customer satisfaction at Asik Creative. Based on the results of the analysis and discussion, it can be concluded that product quality has a positive and significant influence on customer satisfaction at Asik Creative Gresik, East Java.
The Influence of Promotional Content on Sales Target Effectiveness in Asik Creative Nasywaa, Ivena Adinda; Suwaidi, Rahman Amrullah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7656

Abstract

This research, titled "The Influence of Promotional Content on Sales Target Effectiveness in Asik Creative" employs a quantitative approach to explore the intricate interplay between promotional content and its influence on sales target effectiveness. The study aims to shed light on nuanced aspects, examining how various promotional efforts impact the effectiveness of sales targets. Employing the t-test analysis, the findings yield compelling evidence, establishing a significant correlation between the variables X and Y. This newfound understanding contributes not only to the field of marketing but also provides practical insights for businesses aiming to enhance their sales strategies. The results highlight the pivotal role that targeted promotional content plays in achieving sales objectives and offer valuable implications for optimizing promotional campaigns.
The Effect of Price on Consumer Buying Interest Asik Creative Gresik East Java Susanto, Jonathan Ary; Suwaidi, Rahman Amrullah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7657

Abstract

This study aims to determine the effect of price on consumer buying interest at Asik Creative in Gresik, East Java. This research was conducted quantitatively. The independent variable is price, and the dependent variable is consumer buying interest. The data collected in this study were collected through the distribution of questionnaires. Consumers who have used the services of Asik Creative are the subject of this study. The number of samples collected was 40 individual consumers who had experienced the experience of communicating with Asik Creative. The data analysis used is quantitative analysis in the first order, each indicator is tested for validity and reliability first and then tested for influence. The study resulted in a statement that price has a significant positive effect on consumer buying interest in Asik Creative. Based on the results of the analysis and discussion, it can be concluded that price has a positive and significant influence on consumer buying interest, which is indicated by a p-value that is smaller than the significant level of 5%.