Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Proceeding National Conference Business, Management, and Accounting (NCBMA)
Oscar, Oscar
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Effect of Trust and Atitude on Purchase Intentions Mediated by Electronic Word-Of-Mouth (EWOM) in the Culinary Industry on Instagram Oscar, Oscar; Louis, Vincent
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2977

Abstract

The research and to see the relationship between 4 variables, namely purchase intention, eWOM, trust, and attitude on Instagram especially in the culinary industry. This study aims to 1) find out the effect of trust to eWOM, 2) find out the effect of attitude to eWOM, 3) find out the effect of trust on purchase intentions mediated by eWOM, 4) find out the effect of attitude to eWOM mediated by purchase intentions, 5) find out the effect of trust to purchase intention, and 6) find out the effect of attitude to purchase intention. This research was conducted quantitative research by distributing questionnaires in the area of Jakarta, Indonesia. 175 respondents were obtained, which were divided by sex, age, and education. Processing data with the PLS-SEM statistical method with SmartPLS 3 version 3.2.8.     After the data obtained and processed, some conclusions are found, 1) trust has a positive and significant effect on eWOM, 2) attitude has a positive and significant effect on eWOM, 3) the effect of trust to purchase intention that is mediated by eWOM is negative and insignificant, 4) the effect of attitude to purchase intention that is mediated by eWOM is negative and insignificant, 5) trust has a positive and significant effect on purchase intention, and 6) attitude has a positive and significant effect on purchase intention . In this study the most dominant thing is the effect of attitude on purchase intention. 
Influence of Brand Communication, Online Brand Community, and Service Quality with Brand Trust as the Mediator towards Brand Quality for Agriculture Fintech Company. Empirical Study: PT Crowde Membangun Bangsa Oscar, Oscar; Tanuwijaya, Jennifer Leonita
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3019

Abstract

This study aims to analyze the influence of brand communication on brand trust, the influence of online brand community on brand trust, the influence of service quality on brand trust, the influence of brand trust on brand loyalty, the influence of brand communication on brand loyalty, the influence of online brand community on brand loyalty, the influence service quality on brand loyalty, the influence of brand communication on brand loyalty mediated by brand trust, the influence of online brand community on brand loyalty mediated by brand trust, the influence of service quality on brand loyalty mediated by brand trust. The research respondents were 393 investors as users of the Crowde P2P lending platform and 385 farmers as Crowde's partners. The method used is a survey using a Likert scale questionnaire. Data processing is done with PLS 3.2.5 to analyze five variables namely brand communication, online brand community, service quality, brand trust, and brand loyalty. The results showed that (1) brand communication affects brand trust positively and significantly for investors and farmers, (2) online brand community affects brand trust positively and significantly for investors but not significantly for farmers, (3) service quality affects brand trust positively and significantly for investors and farmers, (4) brand trust affects brand loyalty positively and significantly for investors and farmers, (5) brand communication affects brand loyalty positively and significantly for investors but for farmers the results are negative and significant, (6 ) online brand community influences brand loyalty positively and significantly on investors and farmers, (7) service quality affects brand loyalty positively and significantly for investors but for farmers the results are negative and significant, (8) brand communication influences brand loyalty mediated by brands trust positively and significantly to investors and farmers, (9) online brand community influences brand loyalty which is mediated by brand trust positively but not significantly on investors and farmers, (10) service quality influences brand loyalty which is mediated by brand trust positively and significantly on investors and farmers. 
PREDIKSI PENENTUAN CALON MANAGER DI UNIVERSITAS SWASTA YANG MEMILIKI KEMAMPUAN MARKETING DENGAN MENGGUNAKAN RANDOM FOREST Achmadi, Hendra; Oscar, Oscar; Suarly, Irwan; Barry, Rinto Rain
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jumlah Calon mahasiswa yang masuk ke perguruan tinggi khususnya perguruan tinggi swasta adalah merupakan masalah serius. Terjadi penurunan jumlah calon mahasiswa yang terjadi dalam masa pendemik covid-19 antara tahun 2018-2019 dan berlanjut sampai tahun 2022. Ini merupakan masalah serius bagi perguruan tinggi Swasta di Indonesia karena keberadaan mahasiswa yang menentukan keberlanjutan perguruan tinggi. Karena itu, dalam penelitian ini menggali lebih dalam tentang karakteristik seorang manajer atau pejabat struktural program studi yang memiliki kemampuan marketing di perguruan tinggi swasta, dan diperlukan untuk memilih calon manajer baru yang akan masuk di perguruan tinggi swasta. Metode penelitian yang dipakai adalah data mining, dan data yang dipakai adalah berasal dari data primer yang didapat dari kuesioner yang dibagikan kepada mahasiswa di perguruan tinggi swasta di Jakarta dan sekitarnya. Dengan menggunakan metode Logistic Regression dan Supervisor Learning akan didapat model dari keputusan dalam memilih karakteristik seorang manajer yang memiliki kemampuan marketing di perguruan tinggi swasta.
PREDIKSI PENENTUAN CALON MANAGER DI UNIVERSITAS SWASTA YANG MEMILIKI KEMAMPUAN MARKETING DENGAN MENGGUNAKAN RANDOM FOREST Achmadi, Hendra; Oscar, Oscar; Suarly, Irwan; Barry, Rinto Rain
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jumlah Calon mahasiswa yang masuk ke perguruan tinggi khususnya perguruan tinggi swasta adalah merupakan masalah serius. Terjadi penurunan jumlah calon mahasiswa yang terjadi dalam masa pendemik covid-19 antara tahun 2018-2019 dan berlanjut sampai tahun 2022. Ini merupakan masalah serius bagi perguruan tinggi Swasta di Indonesia karena keberadaan mahasiswa yang menentukan keberlanjutan perguruan tinggi. Karena itu, dalam penelitian ini menggali lebih dalam tentang karakteristik seorang manajer atau pejabat struktural program studi yang memiliki kemampuan marketing di perguruan tinggi swasta, dan diperlukan untuk memilih calon manajer baru yang akan masuk di perguruan tinggi swasta. Metode penelitian yang dipakai adalah data mining, dan data yang dipakai adalah berasal dari data primer yang didapat dari kuesioner yang dibagikan kepada mahasiswa di perguruan tinggi swasta di Jakarta dan sekitarnya. Dengan menggunakan metode Logistic Regression dan Supervisor Learning akan didapat model dari keputusan dalam memilih karakteristik seorang manajer yang memiliki kemampuan marketing di perguruan tinggi swasta.
Co-Authors Betthy S., Oscar, Hertinur Hendra Achmadi, Hendra Louis, Vincent Rinto Rain Barry S.W. Utami, Desi Satria Wika, Fajri Suarly, Irwan Tanuwijaya, Jennifer Leonita