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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI International Journal of Applied Business and International Management AGRI-SOSIOEKONOMI
Kalangi, Jolanda K. J.
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Strategy for Local Beef Cattle Competitiveness Development in North Sulawesi Jolanda. K.J. Kalangi; Jolyanis Lainawa; Anneke K. Rintjap
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i1.1440

Abstract

Local beef cattle (Ongole Crossbreed) in North Sulawesi are still traditionally raised, making its product competitiveness is low. The purpose of this research is to describe the utilization of production factors increasing the competitiveness of livestock and meat commodities, conduct a feasibility study for its development, and formulate a strategy for developing its competitiveness. This qualitative-descriptive research is a case study model involving 160 respondents purposively selected as the sample. The analytical method was the feasibility test of investment criteria. The strategy formulation was divided into the input stage (to analyze internal and external factors), the matching stage (SWOT matrix and IE matrix), and the decision stage (with a Quantitative Strategy Planning Matrix). The findings indicate that the production factor resources were available with investment criteria requirement and strategic priority.  
Co-Authors Anita Meilina Winokan Anneke K. Rintjap Arny Sasoeng Berkatrina , Masala Femi Hadidjah Elly Freddy Huibert Jacob Panelewen Hasrianti Silondae Ingriet D. R. Lumenta Jolyanis Lainawa Maryo Lussy Grace Sumangkut Nansi Magret Santa Pangemanan, Stevy P. Rauan, Geli M. Richard E. M. F. Osak Sunarti Poppie S. Datundugon Tilly Flora Desaly Lumy Vicky Ventje Johan Panelewen Wenny ., Tilaar Wenny Tilaar Widjoyo Syuyono Mamonto