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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IKRA-ITH EKONOMIKA Journal on Education Business Review and Case Studies Prima Abdika: Jurnal Pengabdian Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan An-Nizam: Jurnal Bakti Bagi Bangsa Asia Pacific Journal of Management and Education Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Entrepreneurship and Community Development Maddana: Jurnal Pengabdian Kepada Masyarakat
Juliandara, Luthpiyah
Universitas Islam 45
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Implementasi Digital Marketing dalam Meningkatkan Brand Awareness UMKM Dodol Strawberry Desa Patengan Kecamatan Rancabali Kabupaten Bandung Nengsih, Widya; Jusdienar, Akka Latifah; Ratnawita, Ratnawita; Khatimah, Husnul; Purwoto, Ady; Juliandara, luthpiyah; Sulastri, Tuti
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5691

Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Desa Patengan,Kecamatan Rancabali, Kabupaten Bandung, dengan tujuan meningkatkan pengetahuandan keterampilan pelaku UMKM dalam memanfaatkan digital marketing melalui kontenkreatif TikTok. Sebelumnya, UMKM Dodol Strawberry masih sangat bergantung padametode pemasaran konvensional dengan jangkauan yang terbatas. Program ini terdiri daritiga kegiatan utama: (1) sosialisasi mengenai pentingnya digital marketing, (2) pelatihanimplementasi akun bisnis TikTok sebagai sarana promosi, dan (3) pembuatan videopromosi kreatif menggunakan fitur video pendek TikTok. Pendekatan partisipatif yangdigunakan memadukan workshop, praktik langsung, dan pendampingan. Hasil kegiatanmenunjukkan adanya peningkatan signifikan terhadap pemahaman peserta mengenaidigital marketing (dari 46,7% menjadi 86,7%), keberhasilan dalam membuat akun bisnisTikTok, serta produksi video promosi yang berorientasi viral dan mampu menjangkauaudiens lebih luas dalam waktu singkat. Temuan ini menegaskan peran strategis TikTokdalam membangun brand awareness bagi UMKM lokal, khususnya di kawasan wisatapedesaan. Kolaborasi antara UMKM, akademisi, dan pemangku kepentingan lokalmenjadi kunci keberlanjutan program ini serta peningkatan daya saing produk di pasaryang lebih luas. This Community Service Program (PKM) was conducted in Patengan Village, Rancabali District,Bandung Regency, to enhance SMEs’ knowledge and skills in using digital marketing through TikTok creative content. The Dodol Strawberry SMEs previously relied heavily on conventionalmarketing methods with limited reach. The program consisted of three main activities: (1)socialization on the importance of digital marketing, (2) training in implementing TikTok businessaccounts as promotional tools, and (3) producing creative promotional videos using TikTok’sshort-form video features. The participatory approach combined workshops, direct practice, andmentoring. Results showed significant improvements in participants’ understanding of digitalmarketing (from 46.7% to 86.7%), successful creation of TikTok business accounts, andproduction of viral-oriented promotional videos that reached wider audiences within a shortperiod. This highlights the strategic role of TikTok in building brand awareness for local SMEs,particularly in rural tourism areas. Collaboration between SMEs, academics, and localstakeholders is crucial to sustaining these efforts and enhancing product competitiveness inbroader markets.
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM ISI ULANG DEPOT MALAKA JAYA PLAST, KEC. CABANGBUNGIN, KAB. BEKASI Pitaloka, Diyah Ayu; Juliandara, Luthpiyah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3659

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lokasi, kualitaspelayanan terhadap keputusan pembelian air minum isi ulang Depot Malaka Jaya Plast, Kec. Cabangbungin, Kab. Bekasi. Populasi dalam penelitian ini adalah pelanggan Depot Malaka Jaya Plast. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Datayang digunakan adalah data yang diperoleh dari penyebaran kuesioner kepada pelanggan Malaka Jaya Plast. AdapunTeknik pengambilan sampel yang digunakan adalah Non Probability Sampling dengan Teknik purposive sampling dan dilakukan sebanyak satu kali sampling, yaitu diambil dari berapa kali konsumen membeli air minum isi ulang di Depot Malaka Jaya Plast. Pengolahan data menggunakan program Statistic Product and Service Solution (SPSS) 24. Hasil penelitian ini menunjukan bahwa Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian Hal ini dibuktikan dengannilai β1 = 0,432 yang signifikan padat-hitung 5,883 dan sig 0,000. Begitu juga dengan variabel kualitaspelayanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikandengan nilaiβ1 = 0,502 yang signifikan pada t-hitung 5,671 dan sig 0,000, dan dengan hasil uji hipotesismelalui analisis regresi berganda diperoleh hasil lokasi dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian dibuktikan melalui nilai uji F = 168,606 dengan nilai signifikan 0,000 dan dari nilai koefisien determinasi Adjusted R square = 0,772. Maka dapat diketahui bahwa lokasi dan kualitas pelayanan berpengaruh positif dan signifikanterhadap keputusan pembelianDepot Air Minum Isi Ulang Malaka Jaya Plast, Kec. Cabangbungin, Kab. Bekasi sebesar 0,772 atau 77%, sisanya 23% dipengaruhi faktor-faktor lain yang tidak diteliti dalam penelitian ini.
PENGARUH REVIEW DAN AFFILIATE MARKETING TERHADAP IMPULSIVE BUYING KONSUMEN TIKTOK Gibran, Russel; Juliandara, Luthpiyah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4790

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari pemasaran afiliasi dan review terhadap perilaku pembelian impulsif. Studi ini menerapkan pendekatan kuantitatif deskriptif. Informasi yang didapat merupakan hasil dari kuesioner yang dibagikan kepada pengguna TikTok. Sampel diambil melalui teknik non-probability sampling yang dikombinasikan dengan purposive sampling, dan dilaksanakan setiap kali konsumen mengunjungi TikTok. Analisis data dilakukan dengan memanfaatkan IBM SPSS Versi 21. Temuan penelitian mengindikasikan bahwa ulasan berdampak positif dan signifikan terhadap pembelian impulsif, yang terlihat dari koefisien β1 = 0,241 dengan nilai t-hitung 2,981, melampaui t-tabel 1,984, serta tingkat signifikansi 0,004 yang kurang dari 0,05. Di pihak lain, pemasaran afiliasi menunjukkan nilai koefisien determinasi sebesar β2 = 0,691 dengan t-hitung 7,040 yang juga melampaui t-tabel 1,984 serta tingkat signifikansi 0,0000 yang lebih rendah dari 0,05. Pengujian hipotesis dengan analisis jalur ganda mengindikasikan bahwa baik ulasan maupun pemasaran afiliasi memberikan pengaruh positif dan signifikan terhadap pembelian impulsif. Hasil analisis memperlihatkan nilai uji F sebesar 869,329 dengan signifikansi 0,000000, dan koefisien R-squared mencapai 0,947. Dengan demikian, dapat disimpulkan bahwa ulasan dan pemasaran afiliasi memiliki dampak positif dan signifikan terhadap perilaku pembelian impulsif konsumen dengan persentase mencapai 94,7%. Akan tetapi, ada 5,3% yang dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Workshop Pengolahan Sampah Rumah Tangga Organik menjadi Pupuk Organik Cair Bagaskoro, Angga Dwi; Juliandara, Luthpiyah
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2023): Volume 3 Nomor 4 Tahun 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v3i4.3527

Abstract

Household waste is one of the biggest waste contributors to the environment. We can handle household waste by separating organic and inorganic waste. Kitchen waste is very useful and can be used like vegetable and fruit leftovers or rotting food. This waste will be processed into fertilizer. In addition to meeting the needs of nutrients in plants, by making organic fertilizer we will reduce too much waste. This activity is in collaboration with the surrounding community in Sumbersari Village. The purpose of this community service is to be able to provide information regarding household waste and the processing of organic waste into post fertilizer. This community service was carried out with a workshop on processing organic waste into compost which was attended by 15 participants. This activity begins with the delivery of material, discussion, demonstration of organic waste processing and ends with questions and answers to the workshop participants. Therefore, the community must increase awareness of the importance of carrying out 3R efforts, namely Reuse; Reduce; and Recycling.
Workshop Pembuatan Filter Air Sederahana untuk Pengelolaan Air Keruh di Desa Wibawamulya Dini, Fathiyah Rahma; Juliandara, Luthpiyah; Qintharah, Yuha Nadhirah
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Volume 5 Nomor 2 Tahun 2025 (Juni)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i2.5608

Abstract

Clean water is a basic necessity. In Wibawamulya Village, most water sources are cloudy and foul-smelling, failing to meet clean water standards. This situation affects the health and daily activities of the community, especially children. This community service program was carried out through a training workshop targeting elementary school children. The stages included observation, socialization, hands-on training, and evaluation. Materials used included used bottles, cotton, sponge, sand, gravel, and bio rings. Held on February 18, 2025, the training was attended by 8 participants. Children were able to understand the importance of clean water and create simple filters independently. The filtered water appeared much clearer, and evaluations showed improved knowledge and awareness. The program had a positive impact on children’s technical skills and environmental awareness. Weather constraints were overcome through good teamwork. This activity can be further developed through collaboration with government and relevant institutions.
The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account Luthpiyah Juliandara; Ali Nur Hakiki; Kurniawati Mulyanti; Evi Mafriningsianti
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3479

Abstract

Skintific_ID's skincare marketing has utilized viral marketing and influencer marketing strategies through the social media platform TikTok. Despite achieving second place in market share, Skintific_ID continues to face stiff competition from its main competitor, Somethinc. To address this gap, this research focuses on viral marketing and influencer marketing strategies. The purpose of this study is to analyze the effect of viral marketing and influencer marketing on the purchase intention of the @skintific_id TikTok account. The research method used is a quantitative method with a causal associative research design. The sample consisted of 100 respondents selected through purposive sampling. The results showed that viral marketing and influencer marketing together have a significant effect on purchase intention. However, when considered individually, only influencer marketing has a significant effect on purchase intention, while viral marketing has no significant effect. To improve the marketing strategy, Skintific is advised to improve the content on the @skintific_id TikTok account with creative and informative videos and provide updated training to the marketing team on viral and influencer marketing strategies. In addition, they should select influencers that align with the company's vision and expand promotion to other platforms such as Instagram and YouTube.
Co-Authors Aditama, Reka Ady Purwoto Ali Nur Hakiki Asep Sutarman Bagaskoro, Angga Dwi Dini, Fathiyah Rahma Edi Setiawan Egi Zahra, Mutiya Evi Mafriningsianti Farida Nuraini Gibran, Russel Husnul Khatimah Isti Pujihastuti Jusdienar, Akka Latifah Kurniawati Mulyanti Meilani, Wasitah Muhammad Iqbal Arditiyanto Mutmainah, Latifah Nadhirah, Yuha Nengsih, Widya Pitaloka, Diyah Ayu Purnama Putra, Purnama Purwanto, Budi Qintharah, Yuha Nadhirah Ratnawita Ratnawita Rika Sylviana Rinda Siaga Pangestuti Siti Jahroh TATANG ISKANDAR, TATANG Wafa Ummul Juhwa