Article Per Year (5 Year)
p-Index From 2020 - 2025
2.862
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis Diponegoro Journal of Management Kinerja BAKI (Berkala Akuntansi dan Keuangan Indonesia) Jurnal Pariwisata JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Empowerment : Jurnal Pengabdian Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ekonomi Manajemen Revenue: Jurnal Manajemen Bisnis Islam Jurnal Nasional Manajemen Pemasaran dan SDM MASTER: Jurnal Manajemen Strategik Kewirausahaan Jurnal REKOMEN (Riset Ekonomi Manajemen) Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Bisnis dan Kewirausahaan Sasambo: Jurnal Abdimas (Journal of Community Service)
Clarisa Alfa Lionora
Universitas Tidar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Barista : Jurnal Kajian Bahasa dan Pariwisata

 1 
Formulating Strategy Through Boston Consulting Group Matrix In The Tourism Industry Aprilia, Sonia; Lionora, Clarisa Alfa; Aprilistyan, Syifa Freza
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1255

Abstract

The existence of the Covid-19 virus impacts daily activities carried out by humans, not only killing the human body but also economic growth throughout the region. One of the sectors affected by the Covid-19 pandemic is tourism, for example, in the Magelang City area, precisely in Kyai Langgeng Park. Kyai Langgeng Park has experienced a decline since the arrival of the Covid-19 virus, and it has impacted the surrounding economy and company income. This paper aims to determine market share and industry growth that needs to be developed through the BCG matrix analysis tool. This research uses quantitative methods from the results of BCG matrix analysis. It takes secondary data from the number of tourists according to tourism objects in Magelang City in 2016-2020, which are sourced from the Youth, Sports, and Tourism Office of Magelang City. The results of this study indicate that Kyai Langgeng Park is in the cash cow quadrant due to sales growth of -71.26% and a relative market share of 0.534. The results of this study are expected to help Taman Kyai Langgeng develop and improve its business strategy to survive in the era of increasingly fierce industrial competition.
Co-Authors Agustin, Hesti Alifa Jauzaa Amie Kusumawardhani Andhatu Achsa Aprilia, Sonia Aprilia, Vierda Dwi Aprilistyan, Syifa Freza Aprilistyan, Syifaa Freza Axel Giovanni Budi Hartono Budi Hartono Budi Rahardjo Budi Rahardjo Devi Wahyu Utami Fitriana, Yenny Reiza hirawati, heni JANAH, NURUL Khairul Ikhwan Kurniasari, Erika Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Rahmawati, Heni Saputri, Sonia Aprilia Sijabat, Yacobo P Siti Nurhidayah Suryono Budi Santosa, Suryono Budi Trisyaningsih, Melati Witantri, Galuh Yacobo P. Sijabat Yacobo P. Sijabat