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All Journal JAWI : Journal of Southeast Asia Islamic Contemporary Issues JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Pendidikan Dasar Indonesia Indonesian Journal of Research and Educational Review (IJRER) Jurnal Khasanah Pendidikan Indonesian Research Journal on Education Sublim: Jurnal Pendidikan IJLHE: International Journal of Language, Humanities, and Education INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) Jurnal TAM (Technology Acceptance Model) Jurnal Signaling
Dewi, Nirmala
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Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Jurnal TAM (Technology Acceptance Model)

 1 
ELECTRONIC COMMERCE BASED MARKETING STRATEGY FOR UMKM IN TANGGAMUS WITH ENTERPRISE ARCHITECTURE PLANNING APPROACH AND SWOT ANALYSIS Dewi, Nirmala; Nurphi, Meiria; Noorica, Fuji Wara
Jurnal TAM (Technology Acceptance Model) Vol 15, No 2 (2024): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v15i2.1782

Abstract

This study aims to design an Electronic Commerce (e-commerce)-based marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) in Tanggamus Regency using the Enterprise Architecture Planning (EAP) approach and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The EAP approach is used to develop an integrated and systematic business architecture to support the implementation of e-commerce. Meanwhile, SWOT analysis is applied to identify internal and external factors that influence the success of the marketing strategy. The results of the study indicate that the main strength of MSMEs in Tanggamus is the diversity of local products that have the potential to be marketed digitally. The weaknesses found include limited technological knowledge and lack of supporting infrastructure. Great opportunities are seen in the increasing internet penetration and government support for the digitalization of MSMEs, while the main threats come from global market competition and data security issues. Based on the EAP approach, this study produces an architectural plan that includes business process integration, information system development, and training strategies for MSME actors. By utilizing strengths and opportunities, and overcoming weaknesses and threats, the implementation of this e-commerce-based marketing strategy is expected to be able to increase the competitiveness of MSMEs in Tanggamus sustainably.
PENGUKURAN KEBERMANFAATAN ELECTRONIC COMMERCE TERHADAP MINAT BELANJA ONLINE STAF STEBI TANGGAMUS Dewi, Nirmala; Baza, Irwan
Jurnal TAM (Technology Acceptance Model) Vol 16, No 1 (2025): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v16i1.1837

Abstract

This study aims to measure the influence of Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Attitude Toward Using (AT) on Behavioural Intention (BI) in the use of the TikTok Shop e-commerce platform among STEBI Tanggamus staff, using the Technology Acceptance Model (TAM) framework. This research employs a quantitative method with Structural Equation Modelling (SEM) to analyse relationships between variables. Data were collected through questionnaires distributed to respondents who actively use TikTok Shop. The results indicate that PEOU has a significant positive effect on PU and AT, PU has a positive effect on AT and BI, and AT has a significant positive effect on BI. These findings suggest that the ease of use and usefulness of TikTok Shop influence user attitudes and online shopping intentions. The study recommends improving the platform’s user interface, promoting benefit-oriented features, and implementing marketing strategies that foster positive user attitudes.
Co-Authors Adhardianto, Restu Danang Ahmad Talib Ahmad, Saharuddin Anisa Anisa Baktiar, Muflihah Baza, Irwan Djam’an, Nurwati Indayani, Feby Karlina, Gabrila Naba , Abd Hakim Nila Kesumawati Noorica, Fuji Wara Nur Ahyani Nurphi, Meiria R , Nasaruddin Riskal Fitri Saharuddin Satria, Inggi