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Journal : Toba: Journal of Tourism, Hospitality, and Destination

Inovasi Nelayan pada Ekowisata Kampoeng Kepiting, Tuban, Bali Putu Wira Parama Suta; Ni Putu Lilik Widyayanthi; Anak Agung Ayu Ratih Kesumadewi; Pande Putu Juniarta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5179

Abstract

Fishermen community in the Tuban area is well aware of the ongoing tourism activities and criticizes these activities for providing limited benefits to them. By utilizing the mangrove ecosystem, the local fishermen in Tuban are attempting to develop ecotourism based on education and mangrove conservation. This study aims to explore the innovations made by fishermen at Kampoeng Kepiting Ecotourism, Tuban, Bali. This research is important because the role of the fishing community in innovation at Kampoeng Kepiting Ecotourism can determine the sustainability of the mangrove ecotourism in Tuban Village. The discovery and development of innovations that utilize the mangrove ecosystem as a foundation make Kampoeng Kepiting ecotourism offer unique tourist attractions not found elsewhere. The research methodology used is qualitative, employing qualitative observation, interviews, and document analysis to examine field issues, complemented by a flowchart illustrating the relationship between participation and innovation in Kampoeng Kepiting Ecotourism. The results depict a mutually supportive relationship between the Wanasari fishermen group, ecotourism innovations, and Bali’s ecotourism programs in achieving the sustainability of Kampoeng Kepiting Ecotourism. The fishermen group, as the main actors, plays a role in innovation and program implementation, which contributes to the overall sustainability of the ecotourism. The role of the fishing community in effectively running ecotourism programs and the innovations at Kampoeng Kepiting Ecotourism are reflected in the creation and development of tourist attractions as well as the relationship between the fishermen’s roles and innovation.
Strategi Pemasaran Daya Tarik Wisata Alas Harus Pasca Pandemi Covid-19 Kadek Wira Adi Saputra; Pande Putu Juniarta
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v1i4.1686

Abstract

Alas Harum Bali is an agro-tourism destination that offers various tourist attractions that can attract tourists to visit. The attraction is packaged in the form of natural, artificial, and cultural tourist attractions. As one of the popular tourist destinations in Ubud, it does not rule out the possibility that Alas Harum will not be affected by the Covid-19 pandemic. Alas Harum must temporarily close in 2020. After 2 years of the Covid-19 pandemic, the Alas Harum has started to operate again to receive tourist visits. This study uses qualitative research methods with data collection techniques, namely through observation, interviews and documentation. The data sources used are primary and secondary data sources. Primary data was obtained through interviews with researchers at Alas Harum and secondary data was obtained through other related studies regarding Alas Harum Agrotourism. The results of this study show several marketing strategies carried out by managers of the Alas Harum tourist attraction after the Covid-19 pandemic including Partnerships, Collaborating with Influencers, Involving Employees and Maintaining Old Customers.